Marketing services for

Travel & Tourism

We take the headaches and challenges of tourism marketing and 

turn them into digital success for our travel and tourism clients.


We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning content.The content we have created for our clients has driven sales and provided amazing return on investment.

We are uniquely positioned as we have the largest Northern Ireland tourism brand after Tourism NI. Our goal is to extend this into Republic of Ireland through creating amazing content and building our in-house brand through partnerships. Already over 1.1 million people have watched 51,000 hours of content on our YouTube channel since it launched in February 2017. 

Matched with a website growing more than 10% month on month – ProfileTree’s influence and understanding of travel and tourism across Ireland will only continue to grow.


We achieved a 24% increase in sales for Crumlin Road Gaol using video marketing. We developed a series of 10 videos used to promote the newly extended Halloween events at the Gaol.

These were promoted using primarily across YouTube, Facebook, Twitter and LinkedIn through a mix of organic, SEO, paid and influencer campaigns resulting in over 1 million local views for the brand. The advertising campaign has been nominated for multiple marketing awards across Ireland.

We work towards creating the best tourism marketing campaigns for our clients based in the travel and tourism industry.

“This was the most successful campaign
run to date for the Crumlin Road Gaol”

– Marketing Manager, Crumlin Road Gaol


ProfileTree is proud to be producing video content for National Trust Northern Ireland. The National Trust is the largest membership organisation in the UK charged with protecting places of historic interest or natural beauty across Northern Ireland. 

ProfileTree is honoured to be playing a small part in the organisation’s history by providing video production services for marketing and internal use.


Working with partners such as Queens University Belfast, ProfileTree invest in industry leading research which not only looks at historic tourism patterns for towns, regions and attractions around Northern Ireland, but also predicts future growth areas including the impact of events such as Game of Thrones filming. 


Unlike any other agency, ProfileTree does not rely on developing its marketing experience from its client’s tourism and travel projects but has invested in developing its own online tourism marketing brand. 

Since Feburary 2017, over 450 videos have been published for this brand generating over 1.2 million YouTube videos alone and over 3 million social media views in total. 

It is growing a tourism website more than 11% month on month and generates traffic in the USA market for over 3,400 keywords. The aim of this project is to be the number 1 visited website in Ireland for travel and tourism related searches by 2020.

Destination Marketing

ProfileTree have a strong focus on destination marketing to promote tourism across Ireland and increase the number of visitors to local tourism businesses and attractions.

AR AND 360° Video FOR Tourism

ProfileTree is currently exploring how AI and 360° Video could influence the tourism market of the future. We are constantly aiming to innovate and use our expertise to identify opportunities for our tourism partners to enhance their brand awareness and generate more sales from any promotional activity.

Travel And Tourism Marketing Awards

We have been recognised for creating some of the best tourism marketing campaigns for our internal brands and clients across Ireland in 2018.

 At ProfileTree, we have been shortlisted in over 14 industry leading awards for content marketing, video production and tourism campaigns.


Content Marketing Awards Ireland Video


Tourism showreel

What Are the Objectives of Tourism Marketing for Your Business? 

Together with our expert marketing skills for tourism businesses, we pride ourselves on working closely with our clients to focus on the goals they want to achieve.
We work with our clients in the travel and tourism industry to:
  • Increase sales
  • Increase visitor numbers
  • Increase brand awareness
  • Promote events