What Is The Marketing Mix?

What is the marketing mix? Well, the goal is simple:  delivering the right product to the right customer at the right time (and at the right price).  Making that happen is where the marketing mix becomes a keystone for your business. For example: the best products can sit on the shelves without the right promotion, the best offer won’t work […]

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What Is Google Assistant?

What is Google Assistant? The arrival of voice activated search makes Google Assistant an essential if you have an interest in keeping your website updated for the shifting trends of internet search. Voice assist or digital assistant has made it possible to perform searches without the aid of a keyboard. While there are a number of different voice assistants, one […]

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What Is A Domain Name?

What is a domain name? Every website begins with a domain, making it part of the very first thing a potential customer interacts with to access your website. The domain is the address a user types into their browser in order to reach a desired website or part of the web address they’ll click on if they see a search […]

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What Is The Best Blogging Platform?

What is the best blogging platform? The one with the best experience for your readers or the one you’ll find best to work with? Read on and we’ll explore how to achieve both! If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be using it to get your message across to […]

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What Is Influencer Marketing?

What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. Let’s take a closer look at the basics…   Influencer Marketing Defined Influencer marketing involves two terminologies; influence and marketing. Influence involves the capacity of having an effect on development, character, or behaviour […]

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What Is Organic Reach?

What is organic reach and how could it work for my business? If you haven’t asked yourself this question you could be missing out on a world of potential customers. Why? Organic reach is the act of using quality content and social media to your naturally over time instead of – or as well as – using paid promotional strategies […]

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What Is A Content Plan?

What is a content plan? Simple: if you have a business you’ll want to take time to make sure you have the right marketing content to win the right results for your company. How? Our Quick Read guide explains… Three Factors of Content Planning When developing a content plan, three important factors come into play: your target audience, your brand […]

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What Is Twitter?

What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. We lift the lid on using Twitter for business growth in six simple steps… What is Twitter? 1, Getting Started Launched in 2006, Twitter is a social networking platform where users share content and can post short paragraphs called “tweets”. Twitter […]

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What Is A WordPress Plugin?

What Is A WordPress Plugin? Simply, a way to add features to a website running on the WordPress platform. Meaning an enormous range of uses for both users and administrators are only a simple plugin away. Some of the most popular features offered by plugins include securely handling e-commerce transactions, guaranteeing search engine optimisation, managing mailing lists, and configuring certain […]

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What Is Photoshop?

What is Photoshop? Adobe Photoshop is an image-editing and photo retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Photoshop has become the industry standard when it comes to simulating real-life paintings, changing background images, or creating an alternative view of the ‘canvas’ […]

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