Keyword Generator Tools: A guide for Beginners

There are billions of searches made every day. Each search is done using a keyword. So How exactly are these keywords created? And where does search engine optimization come in? They are created using a keyword generator tool. If you are a business owner, you’d probably want to know what keywords bring people to your business. In order to make […]

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Non Copyrighted Images: Why Use Them

Images are being used every day by people for different purposes but mainly they are used to improve and make text-based documents more visually attractive. Images are multifunctional; you can use them anywhere to increase the appeal of any text based article. Pictures can be placed in presentations, reports, projects, websites and blogs.  However, using images from the internet is […]

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Corporate Strategy: How to Do It Like the Giants

The term “corporate” is heard a lot in the business world. Corporate structure, corporate law, corporate identity, etc. It basically means association with a corporate entity. A corporation is different from a company in all aspects. For starters they are much larger. Also, they are a separate legal entity from their owners, that are its shareholders. How did these corporations […]

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YouTube Statistics: Knowledge Is Power

Among all the benefits which digital marketing has to offer, giving endless varieties for marketing channels is its best feature. Video marketing is taking the web by storm, and surely the biggest source for videos is the renowned YouTube. If you still think YouTube will not make a difference to your online marketing strategy, a quick look at YouTube statistics […]

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Perceived Quality: What You See and What You Actually Get

It’s interesting when you think about all those neat brands you use. And how often you use each and every one of them. Without even realizing if they’re the best bang for buck, or if they’re as “effective” as you think they are. It’s relatively safe to say that all of us have some sort of unexplained bias towards a […]

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Business Objectives and Goals: Defining the How

As a general rule, planning and organization are critical for a business. Most of the causes which lead to the failure of any business relate to lack of planning and organization. Setting business objectives is one of the basic keys of planning and organizing. Be it a project, a marketing strategy, or a yearly plan, business objectives are always invited […]

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Familiarize Yourself with Negative Keywords

A keyword is defined as ‘a significant word used in an index’ (Oxford). In the advertising field, identifying a keyword is important in determining the types of viewers you would like to be exposed to your page in hopes of them being potential consumers of your product. For example, if you are selling bicycles, important keywords would be, ‘bike,’ ‘bicycles,’ […]

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Freelance Jobs: Your Conclusive Guide

When you hear the word freelancer you immediately imagine sitting at home “working” happily for 15 minutes then getting paid. Perhaps you might see yourself walking into a meeting with an expensive suit, making a presentation, then walking away rich. What you don’t see right away is the anxiety and uncertainty that come with freelance jobs. Not knowing when your […]

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Brand Perception: Let Your Customer Share Your Vision

The ultimate goal of any company is to establish its brand in the market. The word “brand” means a unique experience associated with a certain product or service. This means not only the tangible part but also the feeling and aesthetic that sets it apart from the rest. A good example is the difference between Coca-Cola and Pepsi, each with […]

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Keeping Tabs: How and Why to Track Keyword Ranking

Back for some more SEO techniques, eh? Don’t you just love search engine optimization? You’d have to if you’ve been reading any of our (hopefully) informative and helpful SEO articles. We’ve covered a broad assortment of topics, from refining your website’s content to Google’s kind of vague metrics and even some handy dandy keyword research tips. All of these topics […]

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