WordPress.com Tutorial (PT 3): How to create a page

Very much like posts, making a new page on WordPress.com is easy..a click of a button and a new page will be made. The wonders of WordPress! Pages make up your site and its navigation so it is very important to have appropriate pages that your users will understand. The name of pages should be very simple and straight to […]

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Domain Names and their Importance! 🌐

Why are domain names important? 🌐 Domains are one of the most important parts of the web. Nowadays we really take them for granted and don’t realise the role they play on the world wide web. Without any sort of domains we wouldn’t be able to visit websites and the web wouldn’t exist. To really make a mark on the web, an […]

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Writing For Results: (Very) Blunt Copywriting Tips With A BIG Difference

Lots of articles will tell you how to become a better at copywriting based on things the author has been doing RIGHT. But we asked our ProfileTree writer Conor to own up to his biggest mistakes – giving you some insider tips you might not see elsewhere!     Dusty advice for a digital era So, it’s 2018 and you’ve […]

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Maslow’s Hierarchy of Needs: The Key to Understanding Your Target Customers?

  Marketing’s main focus is engaging with humans: understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. That is why a good marketer knows that before developing a marketing strategy, understanding the target […]

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Pay Per Click Ads: An Unmissable Advertising Opportunity?

Digital or online marketing is rapidly growing multi-billion dollar per year industry.  In the era of fast internet, smartphones and other technological advancements, it is an absolute necessity to maintain a high online presence. Pay Per Click (PPC) advertising could be your key to great visibility and results. Read on to find out all you need to know…   There […]

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Yoast: What is it?

Yoast, what is it and how does it work? Yoast, a very young Netherlands-based company, have been making a BIG impact despite only being established in 2010. There’s one simple reason for this: Yoast are achieving their goal of giving everyone around the world the best SEO results possible, meaning a chance to rank in search engines such as Google, […]

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WordPress.com Tutorial (PT 2) How to create a post

How to create a post on WordPress.com On WordPress.com creating has post has never been easier. Almost with a click of a button you can create a post and start to type out your post to then publish. Posts can be about many topics including articles, recipes and reviews to name a few.  So lets get started; To demonstrate how […]

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Online Leadership Courses: Is Leadership A Transferable Skill?

Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership courses can help. We may not have the charisma of Dr. Martin Luther King Jr, or the effective public appearance of Barack Obama, but there are certain qualities we can […]

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Customer Loyalty: What do Apple and JK Rowling have in common?

We’ve all grown familiar with the online storm every time Apple unveils a new iPhone and news of Harry Potter fans camping in front of bookshops. But customers are not by any means “obliged” to buy a single brand all the time. How did these products manage to maintain this unbreakable bond with their clients? What is the secret to […]

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Evaluation Strategies: Measuring Success For Optimum Results

Efficiency – or, doing things right – is a crucial part of the success of any operation. This is where we turn to evaluation strategies. That’s because, in order to measure the effectiveness of any decision we need to evaluate how well our efforts worked. The good news? There are tools to help you accurately assess the success of any […]

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