You’ll have seen social posts and ads, and more, offering an ‘SEO review’ for your business and – we hope – realised that SEO is essential to drive potential customers to your business. Why? Because quality traffic (ie, containing genuinely interested buyers) brought to your online ‘shop front’ is the lifeblood of keeping your sales team supplied with great leads.
But what happens next? Taking an SEO review then approaching the next step in the wrong could be a huge missed opportunity.
That’s because if SEO, connected carefully to your business strategies, isn’t being treated an ongoing process your business will be missing out on the competitive benefits of being seen, and staying seen, ahead of others in your market as changes happen.
Our SEO Belfast Recommendations?
Have an SEO Strategy
It is very important to create an SEO strategy. An SEO Strategy can be based on a business or website strategy as SEO will be trying to push the objectives of the website. This can lead to more website traffic and depending on the type of website, lead to more sales and customers.
Many sites with massive traffic don’t need an SEO strategy as much as they already have a large online presence, traffic and authority. For sites to be as big as their competitors, who have a large chunk of the traffic in a particular niche, they need to have an SEO strategy to do so, unless they get lucky.
Don’t believe the hype:
Companies offering fast results and easy traffic could be glossing over two things….1, That great, lasting search engine optimisation takes time and, 2, That quality traffic designed to fit into a customer journey built around conversions is the goal for actual ROI.
Make it a team effort:
Involve your team in understanding the keywords (we’ll work on the research for you) you’ll be targeting, talk to colleagues about targeting and content ideas, make your digital world a living, breathing part of your business.
If your team doesn’t understand SEO, a lot of opportunities could be missed for ranking in search engines. For example, in-house, our own web designers and developers know about SEO. This is due to different web builds not being ideal for SEO.
Keep in touch:
There’s a phrase in running training that “nothing keeps working”, this means the moment you achieve the right results is exactly the time to start planning to maintain that performance instead of waiting for the results curve to drop. We LOVE working ahead of time with clients for changes like voice search to help their company start to enjoy the benefits of inevitable change long before their competitors start to react.
Ultimately, SEO isn’t a product. A professional SEO firm in Belfast, or anywhere in NI, will show that SEO is an ongoing way of thinking about web set-up and content and customer journey, a best practice and a foundation for your digital word.
Most of all, ProfileTree built our own company on SEO and content marketing so we understand how to incorporate great SEO into the very roots of the online presence where your customer interacts with your brand.
The SEO Belfast Process
Working with an SEO agency will always work for your business. We will help your business understand the importance of Search Engine Optimisation. Once you understand SEO, the essentials for your business will be understood from our point, and an SEO strategy will be created. The SEO strategy will be designed around your goals.
Other essentials for SEO include the likes of website building, social media and content. Content is one of the essentials for SEO. Without content search engines and Google will not be able to rank a website. Social media is another aspect of content that can help your business be successful online.
SEO will create better online results for your business which also means better ROI for you.