You’ll have seen social posts and ads, and more, offering a ‘SEO review’ for your business and – we hope – realised that SEO is an essential to drive potential customers to your business.
Why? Because quality traffic (ie, containing genuinely interested buyers) brought to your online ‘shop front’ is the lifeblood of keeping your sales team supplied with great leads.
But what happens next? Taking an SEO review then approaching the next step in the wrong could be a huge missed opportunity.
That’s because if SEO, connected carefully to your business strategies, isn’t being treated an ongoing process your business will be missing out on the competitive benefits of being seen, and staying seen, ahead of others in your market as changes happen.
Don’t believe the hype:
Companies offering fast results and easy traffic could be glossing over two things….1, That great, lasting search engine optimisation takes time and, 2, That quality traffic designed to fit into a customer journey built around conversions is the goal for actual ROI.
Make it a team effort:
Involve your team in understanding the keywords (we’ll work on the research for you) you’ll be targeting, talk to colleagues about targeting and content ideas, make your digital world a living, breathing part of your business.
Keep in touch:
There’s a phrase in running training that “nothing keeps working”, this means the moment you achieve the right results is exactly the time to start planning to maintain that performance instead of waiting for the results curve to drop. We LOVE working ahead of time with clients for changes like voice search to help their company start to enjoy the benefits of inevitable change long before their competitors start to react.
Ultimately, SEO isn’t a product. A professional SEO firm in Belfast, or anywhere in NI, will show that SEO is an ongoing way of thinking about web set-up and content and customer journey, a best practice and a foundation for your digital word.
Most of all, ProfileTree built our own company on SEO and content marketing so we understand how to incorporate great SEO into the very roots of the online presence where your customer interacts with your brand.
The SEO Process
How to make the process of working with a web agency work best for YOUR business?
Again: we also advise our clients to chat with us about reviews in the future to check how changes in technology could create protect, and even better, their SEO results in the long term.