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Business Strategy 'Must Read' Articles

What can Irish Whickey Teach about re-branding
What Can Irish Whiskey Teach Us About Company Brand?
Why ProfileTree. Generic image of person on a laptop
Why ProfileTree? Here's What Makes Us PROUDLY Different
Why Re-brand? Reasons for a fresh start for a PT blog
Why Rebrand? The Right (and Wrong!) Reasons For a Fresh Start
New Site for ProfileTree for Year of Success
New Site Marks Years of Success for ProfileTree

Business Strategy Articles

Vivian Hydroease PT Interview
Business Leaders: Vivian McKinnon - Workplace Wellness

Cathy Doherty PT Interview- People solutions
Business Leaders: Cathy Doherty - What is Company Culture?

Aaron Skinner - B4B group for pt blog
Business Leaders: Aaron Skinner - Business Broadband NI

John Brolly Irish News- Branding and the Newspaper Industry
Newspaper Marketing: Trends, Challenges and Subscription Models for Brands with John Brolly, Irish News

Business Leader Interview with Robert Conlon of Euromoney
How to Do Business Internationally? Overseas Business Development with Robert Conlon

ProfileTree logo for Why Rebrand blog
Augmented Reality in Education: Mixed Reality Insights with Nuala Trainor of Sentireal

Sean Connolly PT Interview
Business Leaders: Sean Connolly - Performance Consultant and Speaker

Liam O'Neil PT Interview
Business Leaders: Liam O'Neil - The 'PROVE IT' Guy

Andrew Dobbin PT interview
Business Leaders: Andrew Dobbin - The Business Mindset

ProfileTree interview with Drew from BeckettHanlon
Business Leader Interviews: Drew Beckett - What is a Franchise Business?

ProfileTree logo for Why Rebrand blog
Social Sales: What a Social Media Agency Can Do for Your Marketing

How to make money online- PT Blog
How to Make Money Online: 20 Ideas to Generate Online Revenue

How to build a website with wix image for PT blog
WIX Website Tutorial - How to Make a Website with WIX

DJI Oslo Mobile 2 Thumbnail for ProfileTree blog
DJI Osmo Mobile 2 UK Review: What Can It Do For You? *Video Guide*

Best Business Intelligence Tools with PT
Best Business Intelligence Tools: Making the Right Choice

Strategic marketing for PT Blog
Strategic Marketing: What Does It Mean?

Business Social Media Sites: An Insider’s Guide to Real Results

Video Content Marketing- Earning from your Competitos' Mistakes
Video Content Marketing: Earning From Your Competitors' Mistakes   

Hiring a Marketing Person- A very Blunt Guide to Your First Marketer
Hiring a Marketing Person: A (Very) Blunt Guide to Your First Marketer

Why is Personal Branding so Important_
Why is Personal Branding Important? Self-Marketing for Cynics

Video Content Marketing Examples- Inspiration from the Pros
Video Content Marketing Examples: Inspiration From the Pros

Content Marketing Mistakes- Budget-Protecting Pro-Tips
Content Marketing Mistakes: Budget-Protecting Pro-Tips

New Site Marks Years of Success for ProfileTree

Which WordPress is Better for ProfileTree blog
WordPress.com VS WordPress.org: Which Should I Use?

Why Rebrand? The Right (and Wrong!) Reasons For a Fresh Start

Chatbot Definition: Our QUICK READ Chatbot 101 for Business

Why ProfileTree? Here's What Makes Us PROUDLY Different

How to deal with Workplace stress
How to Deal with Workplace Stress? Exploring Welfare at Work

Transformational Leadership- The Complete Guide
Transformational Leadership: The Complete Guide

AR Future Trends: How Life Could Look Very Different (and Soon!)

Types of Augmented Reality - A Quick Read Guide

Augmented Reality Examples: Why Your Business Should Act Now!

What Can Irish Whiskey Teach Us About Company Brand?

Best Digital Marketing Agency for Your Business? How NOT to Choose!

Must-Have Digital Tools: The DEFINITIVE GUIDE

Digital Marketing Guide: COMPLETE Overview for Business

To be able to set up, develop and grow a successful business, regardless of the industry─a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there. But if that’s not good enough for you—or if you recognize that staying small doesn’t necessarily guarantee your business’s survival—there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.

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