SEO Strategy: What Should It Include?

SEO strategy has been for years one of the most crucial tools in online competition. Business, bloggers, and media outlets have all come to realize the wonders of a properly set SEO strategy. No one today stands a chance of attracting viewership to their website or blog without thoroughly considering the different dimensions and factors of SEO ranking. There are SEO experts now whose whole job is to do their magic and get websites high rankings by understanding and exploiting the ranking factors set by the search engines (Google in particular). Every year, every big expert comes out with a new SEO strategy template. They design these templates in order to integrate the ranking factors which are the core elements of SEO strategies.

SEO Strategy
Any proper SEO strategy needs to consider the different dimensions of the process.

An Everchanging Field

While there lately has been a shift in the determinant factors in SEO ranking, the number of web pages pointing to your content is still what matters most. The old school factors like referrals, links and content are still at the top. That does not seem to be changing in the foreseeable future.

So what factors should an SEO strategy template in 2017 take into consideration in order to be effective? These are the most effective ones among the trending SEO techniques.

Content Strategy

There are plenty of SEO tools for you to exploit in order to get your web page a higher ranking. Just always keep in mind that, now more than ever, you stand no chance without original and robust content. You can get tons of web pages linking to yours, and you can use as many effective SEO tools as you want. There still will be no alternative to enriching your content. That requires its own comprehensive strategy which is to be implemented in cohesion with the rest of the SEO strategy.


Despite the prevalent talk about how other factors like content quality and user engagement have come to dominate search ranking and SEO strategy, a lot of indicators still point to links as the single highest priority. Google rankings favor nothing more than a web page with as many pages on the Internet pointing to it as possible. That is only if content fulfills the criteria, though. That is not to say that content supersedes links, but rather the two go hand-in-hand as the most critical factors in pushing your ranking higher.

Irrelevant content can destroy your ranking and scoring high on the link index wouldn’t help. But if your content is in good shape, the volume and quality of links to your web page is what will lift you the highest.

Rich Answers

Most Internet users are familiar with the “Rich Answers” concept even if they are unaware of that. When you open Google today and search for something (a term or a question), you no longer only get web pages in the results. You now get at the very top a box with a concise answer to your query. For example, you type in “Barack Obama’s birthday” and above the search results, you get a box with the date you searched for. Another example would be if you write “how to write a book” in the Google search bar. What you get above the web page results is a box with the first points in a list of steps for writing a book. Google gets the answer from web pages that it thinks have the most succinct answers for the searched keyword.

That may pose a threat to high-ranking pages by offering them less visibility. That is because if all you are looking for is an answer, you have no incentive to open any of the pages in the search results. You can now get your answer on the outside. However, Rich Answers is still an opportunity to go for. What anyone setting an SEO strategy should thoroughly consider is attempting to make their web page the source for Google’s Rich Answers. Aside from your answer appearing, a link to your web page that contains the answer is provided at the topmost ranking on Google. This is one of the highest levels of exposure any web page can reach today. Modifying the answers on your website (including the FAQ web page) to match Rich Answers criteria is now one of the most effective SEO techniques.

Mobile Optimization

Any SEO strategy needs to take into consideration this element. In late 2016, mobile browsing officially came to the top of the list, beating desktop to the 1st place. Mobile browsing now accounts for more than 50% of total web browsing. In response to that trend, Google announced last November that it will be launching the “mobile-first index.”

The idea behind the index is that Google will start basing its rankings on the mobile versions of websites. That includes even desktop results. Mobile is to be the standard of evaluation from now on. Although the launching of the index was expected to begin early this year, repeated delays have pushed the expectations towards 2018. In all cases, that switch is an inevitable one. It is only a matter of time.

Local Optimization

This element is becoming more and more of an integral part of any effective SEO strategy. That is related to the previous point about mobile optimization. Seeing as how mobile browsing has become the dominant form of online activity, local search has never been more important. When people are out of the house, they tend to search for all the local services, banks, addresses, etc. If you want to stay relevant, you have to consider optimization for local keywords very well. When Google launches the mobile-first index not far from now, smart local optimization will grow increasingly vital.

The list goes on and on. There are countless SEO tools and techniques that you can experiment with for better results. There are also numerous software tools that can give you direction with things like content and keyword usage. We just listed the most essential and trendy ones or the ones undergoing significant change. However, discussing all of them in detail with their endless options and tools cannot be done in one article.