Reddit can be a great marketing tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit?
SEE ALSO: How to Learn Digital Marketing
Reddit is a Trend setter
Reddit is called “The Front Page of the Internet”. Things tend to go viral on Reddit before they do anywhere else, making Reddit the trend setter of the social media world. Part of what makes Reddit so appealing is the same thing that makes it a difficult marketing platform. Redditors are passionate about the site and the content they see. Threads are posted in subreddits. Registered users can read and contribute to the subreddits. They can also vote them up or down. The most popular content will be shown at the top of the thread. You can also filter the content that you see based on categories like hot, new, and rising.
Platforms like Facebook essentially only show your content to the people that are following you already. This can make it difficult to gain traction, especially if you don’t have a large advertising budget. Reddit allows your posts to be seen by anyone who passes through, which gives you a much bigger shot at going viral. When a post becomes very popular in a subreddit, it can make it to the front page. There’s a phenomenon called the “Reddit Hug of Death”. This is when a Reddit post becomes popular and drives so much traffic to a website that it crashes.
Reddit has 5 billion page views every day, and 2 million visitors each day. This is a huge audience if you can successfully tap into it. You also have access to a worldwide audience, as Reddit is used in 196 countries. With 6,000 active subreddits, you should be able to find one that pertains to your business. It is important to note that young men are by far the largest demographic on Reddit. Men are twice as likely to use Reddit as women, and most users are between the ages of 18-29. If this is the demographic you are targeting, it is well worth being on Reddit.
Before you begin posting on Reddit, you’ll need to know the rules, both written and unwritten. It is extremely easy to get banned on Reddit, and your website may be completely banned as well. If it seems you are spamming the site in any way, you will get banned. You can also get banned from subreddits, even if you are within the Reddit rules, because subreddits are moderated by individuals. You can get banned for:
- Only posting links to your blog
- Posting duplicate content on different subreddits
- Asking for upvotes
- Posting someone’s personal information
- Illegal activity
Do Your Research
Before you begin posting on Reddit, you’ll need to do your research. Find a subreddit that fits in with your business, and lurk for a while. See what kind of content the Redditors in the thread like. When you do post, you need to be sure that it is interesting and fits the theme of the thread. Your first posts should be about building an audience instead of making sales.
Be a Redditor
This is key to being successful on Reddit. Of course, you want to post your own content, but don’t just post your content. Be a regular Redditor more often than not. Posting interesting content will gain your karma points and a good reputation on the site. You should only post links to your own site once every few weeks. It can be tempting to see an increase in traffic and want to post several links to your site, but it will likely backfire. You should only post a link to your own site in one out of every ten posts. They will check your post history to see if you are simply trying to promote your own site.
Get On Their Level
Redditors are a more intellectual crowd than you will find on other social media sites. They will quickly see through anything that isn’t genuine, and they appreciate smart content. Tactics that work well on other sites, like click-baiting, will get you downvoted off Reddit in a hurry. Appeal to their intelligence, and you will build a loyal following.
Reddit users are intelligent, but that doesn’t mean they are always serious. There are plenty of funny threads on Reddit, and you shouldn’t be afraid to show your own sense of humour. Witty or tongue in cheek humour performs well but fails and other types of hilarity are popular as well.
Titles also perform differently on Reddit than on other sites. Longer informative titles get more views than shorter ones on Reddit. This lets people know what your thread is about. Reddit users want to feel like they are engaging with real people, and an informative title can make them feel more connected to the poster.
Since upvotes have so much control over your Reddit fate, you may be considering creating fake accounts just to upvote your posts. This doesn’t work. You need authentic active accounts for an upvote to stick for more than a few hours, so creating fake profiles is a waste of time. It will also get you banned if you get caught, and you most likely will.
Upvotes can change your links from do not follow links into dofollow links. The threshold seems to be five upvotes, but it may vary slightly from thread to thread. Links posted in comments work this way as well.
Text Posts Vs. Link Posts
A link post is simply a link to an external site. Link posts are the best way to gain more traffic.
Text posts are a post that is text that you write. You can make the post as long as you wish. Generally, you’ll want the post to be an in-depth resource. It should have dofollow links and be interesting enough that people actually want to read it. Text posts will result in more links.
To be successful on Reddit, you should be posting in two different types of subreddits. First, are the ones that are highly relevant to your business. However, the more specific the subreddit is, the less active users it will have. These people should be very interested in your posts, but there won’t be nearly as many views as there are in a larger subreddit. That’s why you should also post in some larger subreddits.
TIL (Today I Learned) is a huge subreddit that’s about the interesting fact that you learned that day. You can apply that to an interesting fact in your niche quite easily. Other top subscribing general subreddits are Askreddit, Funny, Science, and World News.
You’ll need a few niche subreddits and at least two general subreddits to post in. When you are posting in a subreddit, be sure to review previous posts and use the correct tone and format. If you post in Askreddit, you’ll need to phrase your post as a question. If you post in World News, your title should read like a news headline.
Reddit can be a difficult platform from a marketing point of view. However, it is worth the effort if you do it correctly.