Domain authority (DA) refers to a website metric that was developed by Moz. When it comes to search engine optimisation, domain authority is one of the most important numbers. The higher the DA of your website, the more likely it ranks highly and receives a significant amount of traffic. While some believe that DA is largely unalterable, there are steps that you can take to improve this important website metric. Here is some information about DA and how you can improve it through search engine optimisation tactics.
What Is Domain Authority?
Before you start attempting to improve the domain authority of your website, it is important to know a few key facts about this website metric. That way, you will have a better understanding of how DA is calculated.
- A number of different factors determine domain authority. One example of such factors is the number of back links leading to your website and the authority of the websites where the back links are coming from.
- A domain authority of 100 is incredibly difficult to attain. Google and Facebook are a few examples of websites that have a DA of 100. Therefore, you shouldn’t feel disappointed if your website never reaches 100.
- It is difficult to influence domain authority directly. Changing the DA score of your website is not like changing the meta tags.
How to Improve Your Website’s Domain Authority
While improving the DA of a website is no easy task, it can be done. To improve your website’s domain authority, the best thing you can do is maintain a good link profile. Therefore, you need to eliminate the spam back links leading to your website and work on gaining back links with authority for your website.
How to Get Rid of Bad Links
In general, it’s easier to get rid of the bad links leading to your website. You can request that the website remove all links leading to your website. If this fails, you can simply disavow the links. Use Google’s Disavow Tool to get rid of spam back links.
How to Gain Good Back Links
Chances are, you will find that gaining good back links for your website is considerably more difficult. Your first option is to pay for the services of an excellent SEO agency. A good SEO agency will have relationships with writers and websites and will be able to provide you with legitimate and high-quality back links. While this is a good option, it can also be pricey and risky.
Your second option is to create a website with valuable content that attracts links by merit. This tactic is referred to as content marketing. Done well, content marketing is often the best solution for gaining domain authority. Here is some information and steps that will help you master the art of content marketing so that you can improve your domain authority and attract more organic traffic from search engines.
1. Be Sure You Have Technical SEO in Place
Before you start trying to boost the DA of your website, you should focus on the technical aspects of search engine optimisation first. Good SEO will serve as the foundation for your attempts to improve the DA of your website. You may not want to make changes to your robots.txt for optimisation or create a map of the URL structure of your website, but you need to have these features to have effective search engine optimisation. The basis of your efforts to improve DA should be technical SEO.
To improve overall SEO for your website, some other details you need to focus on include meta tags, site structure, header tags, breadcrumbs, navigability, word count, meta tags, keywords, header tags, keywords, and alt tags. You will find that content marketing and SEO go hand in hand and rely on each other. Once your SEO tactics is up to snuff, you can focus on creating good content.
2. Publish Valuable Content
Content has a significant impact on the domain authority of a website. Therefore, you want to start content marketing in order to attract back links leading to your site from websites with authority. If you want to start content marketing, you need to have plenty of linkable content on your website. Therefore, you should strive to publish articles, blog posts, and guides on your website every day. The longer the content is, the better for your content marketing efforts. Articles and blog posts that are 2,400 words or longer tend to rank more highly in search engines.
While publishing content every day will definitely take a lot of work, you will find that it will pay off significantly. However, be certain that you focus on quality and not just quantity. It is better to publish a quality post every few days than to publish bad content every day. Your content needs to have value, power, and authority. If you don’t have the time or ability to produce excellent content regularly, you should hire a writer to produce content for your website regularly.
3. Focus on Internal Linking
While it’s important to form high quality back links to your website, you also want to focus on creating high quality internal back links. Not only will internal linking make your website easier to navigate, but it will also help improve the domain authority of the website.
Internal linking is a great way to create a network within your website that is beneficial for both your users and the robots that index and crawl your website for search engines. If your website does not have much internal linking, it will be viewed as weak and disconnected. However, a website that possesses strong internal linking will be viewed as unbreakable and interconnected.
If you have more content, you will find it easier to achieve strong internal linking. This is because you will have more content to link other pieces of content. Also, you may get more views for your content as your readers will be more likely to move on to the next blog post instead of leaving your website.
4. Be on the Lookout for Toxic Back Links
Undoubtedly, search engine optimisation is not all fun and games. In fact, SEO can be a lot of repetitive work and analysing data. While SEO is not easy, the results of SEO make the hard work worthwhile. Therefore, you need to constantly be on the lookout for toxic back links leading to your website. Once you’ve identified a spam back link, you need to work on getting rid of it immediately.
If you clean the link profile of your website regularly, you will enjoy a major competitive advantage. The last thing you want to do is wait until you experience an algorithm penalty or a manual penalty to start monitoring and cleaning up your link profile. You should check your link profile at least once or twice a month, so that you never have to experience a penalty. Also, keep in mind that having the best back links in the world will not negate the bad impact of having many spam back links leading to your website. If you fail to remove the bad back links, you can count on the DA of your website remaining low.
5. Patience Is a Virtue
Patience is a virtue, and this is certainly true when it comes to improving your domain authority. As long as you follow the tips and steps discussed above, the DA of your website will rise over time. One factor that determines your DA is the age of the domain. Unfortunately, this factor isn’t discussed frequently when it comes to achieving a higher DA.
The older a domain is, the higher the domain authority of the website will be. A historic domain is far more likely to have a high DA than a brand new domain. You can use the Domain Age Tool created by Webconfs.com. However, you should keep in mind that domain age does not guarantee domain authority. If the domain is not maintained, does not have fresh content, and has a bad link profile, it will lose domain authority.
As long as you are persistent when it comes to content marketing, you can expect the DA of your website to rise over time. Be patient and know that wins when it comes to search engine optimisation don’t occur in a day. They can take months or years to occur.
You will find plenty of information and guides on the Internet about how to build domain authority for a website. While you should definitely follow this advice, you should also keep the bigger picture in mind. You won’t be able to tweak a few things and suddenly improve the DA of your website drastically. You need to improve the ranking, traffic, and organic search results of your website before you will see results when it comes to domain authority. Content marketing is the best way to go when it comes to improving the domain authority of your website.