At ProfileTree, we believe great content can transform your business online.
Why? Because content can be used to engage your audience with useful text and video they’ll want to respond to PLUS it can be used to create a community of existing customers who’ll recommend you to others. Add huge SEO benefits and you’ll see why content marketing is a marketing strategy essential.
To look at it another way: while digital marketing is the structure and strategy behind your online presence, content marketing helps your business be seen, it gives the right audience to click and it helps encourage a better response to what they find on your website. This means attracting clicks, engaging the potential buyer for longer once they arrive AND a chance to create a customer journey built around long-term results.
So, how can the right content agency for your business help?
The right agency will…
Stop selling and start listening:
An agency worth your investment will want to go beneath the surface of your company to form a clear picture of your goals, your strategies and your audiences. Ask yourself, how could any company who’ll be representing you in content form do their job well without knowing your business first?
Take a broad view:
There’s little value in driving audience from Google to the wrong page content, there’s little value in finding traffic then offering no way to convert and there’s little value in having great content without targeting the right search audience.
That’s because your potential customer’s reaction to your content is part of a journey. Breaking this into individual elements without a sense of the whole is a common mistake leading to wasted investment.
Build a relationship:
A great agency will want to help you respond to changes in your industry, in technology and in your audience. What happens when your customers start to use voice search more and more? What happens if there’s a demographic shift in traffic to your site those who found you in Google Search versus YouTube search?
At ProfileTree we do two vital things: 1, Constantly use content marketing and SEO to grow our own business, and; 2, Work on strategies for our customers designed to pave the way for incoming changes in how audiences behave.
Discover a different kind of content marketing agency – ask us how we can help you grow online.