We love hearing from our customers – including clients in County Armagh – about how content marketing has changed how they look at, and benefit from, great marketing online.
That’s because great content marketing can be the key to taking digital marketing from a ‘nice to do’ after-thought to a high-performing process at the heart of your business. When ProfileTree customers tell us content has been the factor behind taking their digital marketing to a new level, they tend to talk about three great benefits:-
Quality of traffic:
We often approached by businesses who say ‘we’re higher in Google rankings but not making any more sales’ or ‘we’re losing site visitors too quickly’. Ultimately: they haven’t been putting themselves in the shoes of their potential buyers and thinking ‘what’s in it for me’?
Instead, content marketing starts at the beginning. It targets your audience in Google search based on the right terms for your business, it attracts their clicks by promising useful and interesting content then guides the traffic along a customer journey using great content they’ll want to continue seeing.
So, by finding high-quality traffic and matching this with relevant high-quality content your potential customers are guided along a path to conversion…and it’s a journey they’ll want to take.
Quality of engagement:
What if your customers, both potential customers and existing customers, could discover text and videos they want to talk about. That means content they want to share with friends. Content they want to talk to your business about.
Great content starts – and engages in – conversations. While competitors are blogging about company news and pushing hard-sell offers, your content can be taken to your audience about the things they care about. Then, introduce your offer once the prospect realises you’re the kind of business they want to engage with. The great news? This approach allows you to treat a range of results as a ‘conversion’; from an event invite to a sales enquiry to a competition entry.
The outcome of your content marketing investment can be a community of potential buyers who are already engaged with your brand and receptive to learning how your product or service can be of benefit. Quality of community: Businesses often forget about their existing customers.
No matter where you are in Armagh, or County Armagh, having customers online who want to talk about, recommend, take an interest in and support your business makes for an incredible investment.
People trust the people they know. Help them to help you by using content marketing designed to bring them closer to your business, and designed to make sure their contacts online can see this happening.
Questions? Just ask!