Corporate Strategy: How to Do It Like the Giants

The term “corporate” is heard a lot in the business world. Corporate structure, corporate law, corporate identity, etc. It basically means association with a corporate entity. A corporation is different from a company in all aspects. For starters they are much larger. Also, they are a separate legal entity from their owners, that are its shareholders. How did these corporations […]

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Perceived Quality: What You See and What You Actually Get

It’s interesting when you think about all those neat brands you use. And how often you use each and every one of them. Without even realizing if they’re the best bang for buck, or if they’re as “effective” as you think they are. It’s relatively safe to say that all of us have some sort of unexplained bias towards a […]

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Business Objectives and Goals: Defining the How

As a general rule, planning and organization are critical for a business. Most of the causes which lead to the failure of any business relate to lack of planning and organization. Setting business objectives is one of the basic keys of planning and organizing. Be it a project, a marketing strategy, or a yearly plan, business objectives are always invited […]

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Familiarize Yourself with Negative Keywords

A keyword is defined as ‘a significant word used in an index’ (Oxford). In the advertising field, identifying a keyword is important in determining the types of viewers you would like to be exposed to your page in hopes of them being potential consumers of your product. For example, if you are selling bicycles, important keywords would be, ‘bike,’ ‘bicycles,’ […]

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Freelance Jobs: Your Conclusive Guide

When you hear the word freelancer you immediately imagine sitting at home “working” happily for 15 minutes then getting paid. Perhaps you might see yourself walking into a meeting with an expensive suit, making a presentation, then walking away rich. What you don’t see right away is the anxiety and uncertainty that come with freelance jobs. Not knowing when your […]

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Brand Perception: Let Your Customer Share Your Vision

The ultimate goal of any company is to establish its brand in the market. The word “brand” means a unique experience associated with a certain product or service. This means not only the tangible part but also the feeling and aesthetic that sets it apart from the rest. A good example is the difference between Coca-Cola and Pepsi, each with […]

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Keeping Tabs: How and Why to Track Keyword Ranking

Back for some more SEO techniques, eh? Don’t you just love search engine optimization? You’d have to if you’ve been reading any of our (hopefully) informative and helpful SEO articles. We’ve covered a broad assortment of topics, from refining your website’s content to Google’s kind of vague metrics and even some handy dandy keyword research tips. All of these topics […]

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How to Become a Freelancer in 5 Steps

Freelancing is one of the most interesting plot twists that happened due to technology. The digitalization of the office started with a fax and a typewriter, till it ended up with moving the whole office to your house. Remarkable, isn’t it? Although your parents might not exactly understand what it means when you say “I am a freelancer,” do not […]

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Leadership Training Programs: Develop Your Leadership Skills

Leadership is always a hot topic. Who is the CEO? Who will win the elections?  Who will be the mayor? The significance of these questions lies in the fact that, everyone knows that a ship needs a wise captain to reach the shore. Good management is always the reason behind winning or achieving success. Leadership training programs are there to […]

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Women Entrepreneurship: The Power of She

For decades, women have been struggling with rigid social restrictions and fighting for equal rights. With the industrial revolution came the shift from farming to manufacture and labor. For some time, taking part at these jobs was exclusive to men. A bit by bit, that has changed thanks to the effort of many inspiring women who believed in empowering women. […]

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