Business News Articles: How to Keep Readers Coming Back
Writing business news articles is a great way to boost your readership. As much as readers enjoy professional business tips and advice, they still want to keep up with most recent events. News in business is always dynamic and rapid. That is truer today than it ever was. When writing business news, you get to offer both relevant and updated stories, as well as infer from them the business advice you wish to give your readers. That will make your blog of double value to them. Readers are usually trying to get as many information from as few sources as possible.
That realm, however, has become too cluttered just like most fields in the digital world. Business related articles are in no shortage. And so it is essential, if you are to run a blog of any significance, to keep in mind what readers really look for in business news articles.
Do Not Focus Too Much on Numbers
There is a reason behind the significance of any number you will mention in the story. One number indicates a surge in the stocks of a certain industry. Another number indicates that some startup company is on the rise and eating up market share. Write what the number implies instead of just stating the figure. People do not want to look through balance sheets whenever they read business news articles. We are usually attracted to stories, and as long as the story is compelling and relatable, we will keep reading. Storytelling simplifies otherwise complex concepts by depicting them through practical cases, thus showing them in play.
Make Your Articles Conversational
If a reader wants raw data on the biggest and most recent business events they can go to Bloomberg or Forbes. These are hard to compete with in terms of resources and the number of reporters that keep their feeds updated. Also, pure business textbooks are in abundance both online and offline. What makes your blog relevant is that it directly speaks to the reader. It offers them a unique perspective on news stories and touches upon only those that are relevant to them. Otherwise, it just gets lost in the cluster along with thousands of blogs that let out business news articles every day.
Stories Must Have a Purpose
Stacking your feed with business related articles might grant you exposure, but will not build you a loyal reader base. Readers do not usually read recent business articles unless they can relate to the content. Your articles will gain that relevance if they touch upon issues that concern the readers in their practical life. That applies to general content, and more than anything to business content. Your readers probably only mean business.
Know What to Emphasize
Some stories can be significant from a number of perspectives. Choose one that best fits your blog’s general identity to use as the lens of your business news articles. For example, a news story about McDonald’s latest budget statement can be significant both in terms of marketing and finance. In the latter case alone it could be important from an accountant’s perspective or that of a stockbroker. Know which lens do you want your reader to view the story through.
Know Whom to Emphasize
The perspective you will offer your readers will be complemented by the factors you decide to frame as the center of your business news articles. Whether it is a person, a place, or an organization, you decide who or what the other elements of the story will revolve around.
Do the Research for Your Readers
Don’t just think that if someone is interested enough they would go and do the research themselves. People like ready knowledge capsules to just pop instantly. That is why if you do rich background research and encapsulate it in your articles with the new stories you would be the readers’ absolute favorite.
Use Experts’ Quotes
You might have built a degree of credibility with your readers, and you might be pretty knowledgeable in the field. However, the highest level of credibility still goes to the authority figures of every field. People still cannot help the fascination with names that show up on TV and big media outlets. That is why you need to throw in some quotes that will back your narrative. If you are still new, that will give you the credibility you want. Readers trust writers more the less they sense any arbitrariness in their content. Never forget to attribute these quotes to their original sources, though. If such quotes are not available for the topic of a new business article, conducting your own interviews to get them would boost your readership like nothing else. Being a source of exclusive commentary takes you to a whole other level of the competition.
Consider Going Local
The global business scene and the national scene in most countries both enjoy enough good coverage as it is. What people might really be into are local stories that they might not read about elsewhere. You can report on news in business that takes or has taken place in your city or town. While competing with the big names in the cluttered arena of global and national business news is out of the question, on a narrow local scale, it is you who has the advantage.
You can either:
- Target a local audience.
- Use your local stories as case studies that you curate to be relevant to readers from all over the world.
The latter case would, of course, need a different approach because you will have to familiarize your readers with the circumstances surrounding the stories.
Keep Yourself Supplied with New Ideas
Thinking about what your business articles today will be about is not the best approach. If you do not plan your ideas in advance, you will always have these gap intervals between every story and the one that follows. You should instead keep a list of ready thought-out ideas to work on right away to keep the content flowing. Of course, there are stories that show up on the spot and need to be covered. However, these should be the exception, and you could set aside one spot every day for them.
“But Are Pre-Planned Business News Articles Still News?”
Some bloggers are baffled by the idea that they should keep their stories planned. They think that this would drive them towards irrelevance and make them neglect new hot stories. That cannot be further from the truth. When we say that stories should be planned, that does not mean including specific incidents. The topic of the story is what you need to determine in advance. You should find the news to incorporate in it, on the other hand, from the day’s most recent business articles.
For example, you decide to write tomorrow about “marketing in the tech industry.” It is hard to imagine you unable tomorrow to find business news articles with at least one interesting story to incorporate into your blog post. Tomorrow comes and you find some new marketing technique that Amazon just started using. Bingo! You have your story.