What Is Tumblr?

Date2December 02, 2018 categoryWhat Is?

What is Tumblr? Tumblr is one of the top social media networking sites online. It has grown substantially during the last 11 years as a preferred portal for creating personal blogs and microblogging.

Making it a popular place for people to post, re-blog, and share content with those who have similar interests.

Tumblr offers a high-degree of anonymity. Unlike many personal social media sites such as Facebook and professional social media sites such as LinkedIn, the Tumblr platform allows users to create blogs without revealing personal information (such as names) to other users that visit their page.

Although many social media sites that have experienced fake profiles or duplicate profiles and have tried to clamp down on them, the anonymous nature of Tumblr profiles makes this service different from Facebook and others that have tried to remove such profiles.

As of June 2018, Tumblr had a cumulative total of more than 417 million blogs and more than 161 billion posts.

The Statista website documents the expansion of blogs on Tumblr during the past seven years. In the spring of 2011, there were approximately 18 million cumulative blogs and approximately 5 billion posts, indicating the dramatic growth that has taken place as Tumblr has become a popular site for users to share inspirational posts, diaries or journals, and a variety of other blogs.



Skip to Section…

  1. What is Tumblr used for?
  2. What is the Tumblr app?
  3. How is Tumblr used? And What is a Tumblr Account used for?
  4. Dashboard
  5. Caution
  6. Why should I use Tumblr?
  7. How Old do You have to be to Use Tumblr?
  8. Is Tumblr Free to use?
  9. Can you Make Money from Tumblr?


What is Tumblr used for?

Tumblr allows users to share posts, blog and re-blog, and connect with others throughout the world. Users have an added benefit of creating profiles that offer a level of anonymity, though they do need a valid email address to create a profile. The email address they use and a password they create allow users to log onto their accounts.

Anonymous users and those without active Tumblr accounts may visit a large number of the blogs and posts without signing onto the site to get past a firewall. This allows for an experience similar to Twitter where people can “follow” friends, famous people, and others randomly while on their accounts and browse accounts that they find through Google or other search engines. Those logged onto their accounts can “like” and “follow” others, re-blog content, and share.

Users have the ability to edit settings if they wish to limit the information they share with others. For example, they have the ability to show or hide the posts they like as well as the blogs that they follow. By hiding that information, the user can keep their preferences somewhat more private.

However, users need to know that any individual post they choose to “like” will have information visible to others that allows them to notice the user has liked the post. Users have the ability to add or remove posts and blogs they follow, as well as the capability of blocking another user from accessing their blog and contacting them through the site’s messaging system.


Communication settings determine who can contact a user. Under the setting that allows for editing appearance, a user can permit others to ask questions, including random ones, let people share posts on their blog, and limit messaging capabilities only to other users that they follow.

A “safe mode” option allows users to set their accounts so that only others with valid accounts who are not minors can see their posts or contact. them. The user has the ability to select their blog as one that is safe for general audiences or one that has sensitive or explicit materials.

Similar to other social media sites, there are a number of adult-themed blogs on Tumblr. Users with such content are expected to have their content clearly identified as adult-oriented or not safe for work (NSFW) computers.

Tumblr tries to remove illegal content, such as material under copyright, certain adult material, and other materials prohibited under various jurisdictions, but the anonymity of profiles and the rapid nature of re-blogging make this a difficult task. Users who visit NSFW blogs may encounter images or depictions that are illegal to view or download, so they should exercise caution.


What is the Tumblr app?

Tumblr presently offers four different apps on its website. Two of them allow for excellent experience with mobile devices and the other two enhance the capabilities when using browsers.

  • A mobile app for Android devices
  • A mobile app for iPhone and iPad devices
  • A browser extension for Chrome
  • A browser extension for Firefox



How is Tumblr used? And What is a Tumblr Account used for? 

When a user establishes a Tumblr account, they immediately have an opportunity to select blogs by broad topics that they can follow. As the user likes and follows other sites, they build networks of content they like that can be viewed by the user alone or shared with others, depending on the appearance and privacy settings selected.

The website allows users to post a variety of content, including plain or hyperlinked text, as well as photos, quotes, chat notes, links, audio content, and video content. External links to multimedia at YouTube, Vimeo, and similar sites are also permitted.

Although individual users have the ability to limit some communications and information through privacy settings, all accounts have a searchable archive available. Just go to https://USERNAME.tumblr.com/archive where “USERNAME” represents the name of the blog to see a list of all posts and re-blogs in reverse chronological order.


Each items shown will also indicate the number of notes (posts, re-blogs, and commentaries added since the original post) that offers metrics of how frequently an item is shared. The archive function is helpful in searching for items blogged or re-blogged from a profile.

The visual nature of Tumblr makes it an excellent platform to share photographs, drawings, and other visual media. Most common image formats are supported, including GIFs. The visual emphasis makes Tumblr a popular site for various fandom groups, manga, photographs, drawings, brief videos, and similar multimedia.

Users can share and re-blog content from other Tumblr blogs they can access as well as post their own material. Users often encourage re-blogging of their content by others, as long as proper attributions are included, because each time an item is re-blogged it has more “notes” attached to it and becomes easier to locate.


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Users primarily control their conversations, posts, and settings from the dashboard page related to their account. From the dashboard page, they can create content, search for content, examine recommended blogs based upon their interests, and see what is trending.

The search portal for Tumblr, similar to other social media sites, doesn’t include all content available. This is due to some content having restrictions due to safe mode settings as well as the sheer number of posts available that make searching for an item seem more like looking for a needle in a hayfield.

Similar to other social media and networking portals, those who use Tumblr should be wary of possible privacy concerns. The general rule of thumb to remember is that a user should never assume that anything they share on Tumblr will remain private if shared with others on a post or in a message. Also, any comments that a user adds when re-blogging a post created by someone else or by them at a previous time may remain visible even if an account is deactivated.



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Exercising caution is highly recommended. There have been instances where users–including underage users–have received requests to provide photographs, engage in chat, or otherwise interact with anonymous users that would cause alarm for many parents and guardians.

Due to the largely anonymous nature of many profiles and the relative ease with which a person can create multiple blogs, users should also exercise caution when reviewing content posted by others. Those looking for answers to questions for serious topics should consider that most of the content posted on Tumblr comes from sources that can’t be verified. Tumblr is clearly best suited for those who enjoy its entertainment and social or recreational networking value rather than view it as an authority on any given topic.

Deleting an account is easy. Anyone can close their account by going to the bottom of the page where they edit their preferences. Even if a person closes their Tumblr profile and it becomes deactivated, please note that some content and elements may remain, such as the user’s content that was posted and shared by others.


Why Should I Use Tumblr?

Tumblr is a great website for those who have something to say and don’t mind “collecting” followers from all over the world.

In most cases, users follow others or have followers that do not know by name. As Facebook has started to lose some followers among younger users, millennials who have established Tumblr accounts have embraced the website as a great way of communicating and sharing content.

Most users focus on specific niches when using Tumblr rather than using it as a social networking site for a broad range of expressions.


How Old do You Have to be to Use Tumblr? 

To use Tumblr You need to be 13 years of age or older. Its as simple as that. Well unless you live in a different country from the US. 13 years of age is a general rule for Tumblr and many other social media platforms, such as Twitter and Facebook, but it could be different in your own country. 

In places such as the EU (European Union),  you need to be 16 years of age. Other countries may even differ depending on the local laws. 

If you are to look at the terms of service on tumblr, they suggest there is no leniency to the rule.  

If the site suspects your account to be operated by someone underage, it can be suspended until research is carried out to see if this is the case or not. If it is found out to be operated and owned by someone underage, it could be deleted.

By agreeing to the terms of service on Tumblr, you are agreeing to a binding contract and lying about your age is a breach of contract. 


Is Tumblr Free to use? 

Tumblr is a free to use service and social media platform. To register all you need is a valid email, such as a gmail or outlook service. Although Tumblr is owned by Oath, who also own Yahoo and HuffPost. So if you have an Yahoo mail email, it would be most appropriate to attach your Tumblr account to your Yahoo email. 

When you sign up to Tumblr, a user gets access to all the free features available. This includes a free primary blog, in which you can choose to follow like and interact with other user blogs. Users also get access to secondary blogs, which are much more private,as you can’t interact with other users with these blogs. 

There are premium features which cost. These includes premium Tumblr themes created by other users and designers. They usually cost between 5 and 50 US dollars. You can also add a custom domain name to your blog. This makes your blog more personal, but they can’t control the price of the domain as they are provided by third party registrars. 

The site has added other premium features throughout the years including a pin content feature and to copy blog text from particular blogs. These were paid for featured that were later removed from the social media. 


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Can You Make Money from Tumblr? 

Yes – Tumblr can help anyone make money. But it is very different from other social media platforms such as YouTube and Facebook. On Tumblr there is no real place or feature to help a user directly earn money on the site. For instance on Facebook users can setup ads, as well on Instagram and on YouTube videos can be monitised. 

So how do you earn from Tumblr? It’s quite simple really. Users can link other social media platforms to their Tumblr blog. This includes linking a YouTube channel, which earns monitised status. Or a user can link their online shop to their blog. 

This way users on Tumblr are effectively earning from the site. After all, they might not have earned that view or customer if they didn’t link their other social medias or online shop. A great way to earn customers more customers if you have an online shop, is to post reviews to your Tumblr blog, this can entice other users to shop with you or visit the places you earn from. 

Your Tumblr blog can be a great place to advertise your products online. There’re also services in which you can place adverts into your Tumblr account. The more views your blog posts receive the more you earn. This is different from the likes of Facebook as these ads may not have any relevance to your account.


Summary: Go Deeper to Unlock Real Social ROI

As with any social media platform, taking time to understand the finer details can pay off for you or your business. Factors like: how the Tumblr mobile site view and Tumblr profile search will look for your audience, and more. ‘What is Tumblr…’ is a great starting point but time spent digging deeper is a great investment!

A detailed view of the workings of a social platform will mean you can then concentrate on linking your Tumblr activity to your business goals, your marketing goals and your content goals.

To learn how to do this, see the links to our completely free guides in this article. You’ll find a great example of a corporate Tumblr account here: BBC America on Tumblr.

Good luck!


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