What Is Content Marketing?

What is content marketing? Advanced technology has had a tremendous impact in the way businesses conduct their marketing strategies. An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time.

For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses.

Read on to find out how you can enjoy the benefits for your business!


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What is Content Marketing?

What is content marketing?” and how do we summarise the answer? Content marketing is a marketing technique wherein businesses make use of pertinent, valuable content on a consistent basis to build their target audience, attract new customers and boost sales. This content can be in the form of blogposts, webpages, e-pubs, videos, podcasts, presentations and more.

Conventional marketing techniques focus primarily on pitching a company’s services or products. In contrast, content marketing uses valuable content to attract the attention of consumers to what a company has to offer. Valuable content is that which informs, educates, inspires or helps people resolve problems. Quality content is key to the success of a content marketing strategy. Consistent, quality content will not only draw more traffic to your website, but will convert readers into customers and followers.

Content marketing techniques can be used by major corporations and small businesses alike. The beauty of a good content marketing strategy is that it gets results. Content marketing is not only good for you, as a business owner, but for your clientele as well as customers get something of value from you at no cost. Why go the traditional route of bombarding customers with boring, useless data via email or online blogposts when you can be building a solid customer base by providing valuable content that can be of service to your target audience? For today’s businesses, content can be the key to a more profitable, successful future.

Benefits of Content Marketing

The success of a content marketing campaign lies in the ability of companies to produce high quality content. Rather than merely peddle their services or products online, businesses can provide consumers with valuable content that’s pertinent in meeting their needs. In so doing, they can increase their audience and build a loyal following. Content marketing can be incorporated into all avenues of marketing to include social media, SEO, PR campaigns, PPC, inbound marketing and more.

The following are but a few of the many benefits you stand to gain through a good content marketing campaign:

More Traffic to Your Website

Quality content will draw more traffic to your website to increase your target audience. An increase in traffic could augment your customer base and boost sales. In addition to posting quality blogposts, you could offer free e-books, workshops or presentations to entice people to visit your site. Once there, customers can learn more about the services and products you have to offer.

Increased Sales

A good content marketing campaign will enhance people’s Internet experience by providing them with pertinent information they need. People appreciate businesses that make an effort to meet their needs. If your content fills a void in the market in your specific niche, it will be in even greater demand. Your business will be viewed as a valuable source of answers and solutions to consumers, which will make people more likely to turn to you when they’re in need of services or products in your line of expertise.

Brand Recognition

Through content marketing, you can highlight your brand so that it has more recognition in its field. By using brand specific language in your content, you can make your brand stand out from the crowd. When searching for a brand of a specific product, people will remember your content and be enticed to give it a try. Consistent content will give your brand greater exposure, increasing its chances of becoming a favored item on the market.

Authority In Your Field

By producing quality content on a consistent basis on topics within your niche, you can establish yourself as an expert or authority in that field. When consumers need information in your area of expertise, they will turn to you to get the help they need. Through content marketing, you provide a valuable service to your target audience. In return, your audience is more likely to prefer your business over that of your competition.

Customer Trust

Content marketing can help consumers make good decisions concerning the services they use and products they buy. By providing consumers with accurate, truthful information about specific brands and products, your business can earn the public’s trust. Consumers are more likely to buy from companies they trust. Satisfied customers will also be loyal supporters and promoters of your goods and services to others.

Higher SEO Rankings

When creating quality content, businesses use relevant keywords or place keyword rich links on their website or blog for SEO purposes. These keywords can help boost your ranking on search engine sites. Higher rankings can increase your target audience which could augment sales. As a business owner, you should ensure that keywords are used properly and naturally so as not to compromise the quality of the content posted on your site.

Cost Effective

Content marketing is a cost effective means of promoting a company’s services and wares. The production of quality content does require time and energy but it’s time well spent considering your ROI. Good content will be shared again and again via social media or reposted on blogs where it will be visible to millions of people on a 24/7 basis – an exponential payoff. A good content marketing strategy will pay off in increased sales, customer loyalty, brand recognition, higher SEO rankings and more.

Examples of Content Marketing

There are numerous types of content marketing that business owners can take advantage of to help their company grow. By learning more about content marketing tactics and techniques, you can get the most from your marketing campaign. The following are just a few of the many examples of content marketing available to businesses today.


There’s a big difference between a “normal” webpage and one that’s been designed for content marketing. A content marketing webpage will have unique characteristics that make it stand out from the crowd. There’s nothing ho-hum about webpage content that’s created for content marketing purposes. If your website isn’t popping with original, eye-catching content that’s driving people to your site, you’re failing in your use of content marketing.


Books can be a tremendous marketing tool to further promote the author and future services he or she may have to offer. If you write a book on self-improvement, for example, you can use it to promote your services as a coach or guest speaker. Self-publishing makes it more feasible for people to write and publish today. Even if your book’s not a best seller, it can be used to distinguish you as an author, which could help open doors in other areas.


Infographics are vertical visual aid graphics that contain statistics, graphs, charts and other data pertinent to a specific topic. Over the years, companies have created and used infographics as a content marketing tool. Infographics can be posted on your website or blog or circulated on social media to educate people on subjects related to your niche. They can be professionally designed by a contractor for a polished look.


Podcasts are relatively new to the content marketing field but have much to offer in diversifying your target audience. When posted on iTunes, podcasts can open up a new medium for you to explore. Podcasts have the potential to increase your target audience and product sales. They can also be used to promote professional services within your niche.


Quality videos are easier to produce than people think, making them a viable option for content marketing campaigns. In fact, amateur videos have been highly successful in marketing all kinds of goods and services ranging from kitchen appliances to consulting firms. An innovative, eye-popping content market video could put your company in the spotlight overnight.

The right content marketing tools and strategy can help your company succeed in reaching your business goals.

Why Is Content Marketing Important?

To better understand why content marketing is such an important tool in growing your business, you need to understand the buying cycle. People go through various steps when contemplating buying new goods or acquiring services.

The first step is awareness. People recognize they have a need but aren’t aware of how to fill that need. Once they’re made aware of the services or products that can meet their need, they can make a move to rectify the situation.

The second step is research. After being made aware of viable solutions to filling their need, people start researching their options. They’ll look into all the possibilities and learn all they can about each in order to make good choices. People who are in the market for a car, for example, will research different makes and models to see what they have to offer.

The third step is consideration. People will begin to consider different products from different companies. They’ll compare prices, quality, function, etc., to make sure they’re getting the best buy for their money.

The fourth (and last) step is buying. The final step is making a definite decision to buy and completing the transaction.


Through content marketing, businesses can help people become aware of services or products that can fill a specific need. Content marketing also educates people about products they may be unfamiliar with so they can make wise decisions in filling their needs. The more information people have about a service or product, the easier it is to move forward with their plans of buying. People feel more confident buying when they’re well-informed about the items or services they’re acquiring. In fulfilling steps 1 and 2 above, content marketing helps fuel the buying cycle.

Another important aspect about content marketing is that it can work in conjunction with other marketing channels such as social media and SEO in helping companies make progress. Content marketing generates valuable content that can contribute to the success of a multi-faceted marketing strategy.

Content marketing is a tried and proven business practice that has helped thousands of entrepreneurs establish and grow successful businesses. An effective content marketing strategy can increase your bottom line exponentially and pave the way to a brighter business future.

Good luck!

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