What is a keyword? It’s important question for anyone looking to do business either as a strictly e-commerce entity or as a traditional “brick and mortar” store.
Consumers nowadays are searching online using specific key words to find information on the products and services they are looking for. Business owners or those with a blog or website who are looking for increased consumer notice of their products and improved traffic to their websites should have a good understanding of what keywords are, how keywords work and how best to use them.
For more clarity on this topic, the following questions about keywords are important: What does keyword mean? How do keywords work? What are meta keywords? What are longtail keywords? and What is keyword research?
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What does keyword mean?
A keyword is a word or a phrase consisting of 2 or 3 words that has been identified as the words that a potential customer will use when conducting an internet search on a subject.
Keywords are words or phrases that internet searchers enter on search engines like Google to search for information on certain topics. These searches are called search queries.
Keywords basically define what the content on your website is most about.
Keywords should appear prominently on your website and should also be embedded in the website’s source code.
When searching for a proper keyword the question should be asked “what search term do you desire people to find you for?”
Another good question to ask when looking for a keyword is “which words do you think would be used to search for information on you or on your product?”
Finally, it can be asked, “what do you think your search page will look like and which search results will be listed first?”
How do keywords work?
Keywords drive traffic to your website from what are known as Search Engine Review Pages (SERPS).
These are the pages that result from a search with a specific keyword.
To rank highly on SERP’S, proper keywords need to be selected that reflect an understanding of what the visitors to your site are specifically looking for.
Also important in picking keywords is determining what language your clients might be most likely to use and what type of keyword specific content is most important to them.
In addition when writing content, it is never a good idea to keyword “stuff.”
Keywords should ideally be distributed throughout your entire post and should only make up 1 to 2 % of the posting.
The keywords should also appear in the title and several sub-headings and in the meta description.
What are meta keywords?
Meta keywords are a specific type of what are known as “meta tags”.
These “meta tags” appear in the HTML code of web pages and are keywords separated by commas.
Meta keywords describe the context of the webpage in short one or two- word fragments.
These short sentence fragments help to cue search engines to the web page topic.
Although some experts consider meta keywords to be obsolete, other experts insist the meta keywords are still used by search engines and so are important in SEO (Search Engine Optimization).
What are longtail keywords?
Longtail keywords are specific combinations of several terms or keywords that are usually 3 to 4 keywords in length.
These types of keywords can reduce competition from other sources, are more specific to your product and have a more defined intent.
What is keyword research?
Keyword research refers to the process of determining the very best keywords which represent what your clients are looking for and what best describes your product.
This process usually begins with finding very basic or “seed” keywords and then determining your proper niche or where your business is unique and different from your competitors.
Once you determine your niche, you can then hone down and find longer and more appropriate short strings of keywords.
A good way to begin is to put your seed keyword into a Google search.
Then determine what word ranks on the top of the Google Search Engine Page.
Now take this word and plug it into different available sites such as http://soovle.com which uses google autocomplete or Moz’s Keyword Explorer https://moz.com/explorer to get a list of the best keywords for your niche.
For additional fees,some of these sites will give you a search volume which determines the overall demand for a given keyword.
Proper keyword selection is essential when writing content that will attract potential buyers to your website, increase rankings and enhance conversion rates.
This process involves more than just picking random words that are related to you product. It involves selecting keywords that are relevant to your customer base and unique niche and that will separate you from your competitors.
Longtail keywords string together several words which can enhance your ranking on search engine results pages. Meta data is also important to increase search results and add to resultant traffic to your website.
All set to get started? Specialized websites like Moz’s Keyword Explorer can help you to select the best keywords for your customers and to determine search volumes for each keyword.
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