What is a Content Management System? Simply, an essential way to keep your business website updated with content to attract and engage customers!
How? Read on for our essential overview…
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CMS and Its Definition
A content management system is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs on the basis of a content management system model.
In short, a content management system is an application to manage contents digitally. While some CMS platforms follow a strict and defined author or ownership, many systems offer a multi-user front-end user interface for content management and publishing.
CMS: A Working Definition
In recent days, many companies use website content manager software as an application system or a software to automate digital contents and tasks involved in information management for secure data management and transaction. Popular CMS platforms, as per the present market share statistics, offer a web-based site to publish and edit posts, pages, and archives. While most CMS systems support management and distribution of digital contents, some offer format management and indexing options with the help of plugins and widgets.
What Can You Do With a CMS?
Technically, a CMS allows a user to perform web-based publishing and content management tasks. However, the nature of CMS is to separate content and presentation. To keep all your data secure, CMS systems allow users to assign different permission to multiple users for content management tasks such as editing, presentation, and publishing.
What is a Content Management System? Benefits of using a CMS
- Manage your content:
Yes, you have the authority to write, edit, create and manage your digital content just the way you want. Even formatting web-based content is easy when you have a CMS platform because it lets you manipulate the coding and design just by using shortcodes or by installing some plugins.
- Secure data access:
In this vast digital content publishing world, securing your data is the key. A CMS platform allows you to offer selective access to each user, which includes separate permissions for authors, editors, contributors, and administrators. Plus, you have the choice to give restrictive access to contributors too.
With a CMS, your task of search engine optimization is minimal. With helper plugins, you can easily target keywords, write metadata and eliminate no-follow links to make each of your post more SEO-friendly.
- Easy updating:
Even while having an administrative interface, you can update your website to stay compliant and updated when you have a CMS. Most content management systems offer auto-updates or one-click updates that are quick and effortless.
- Free and endless options:
Most CMSs offer basic framework for free. However, if you choose to upgrade with a premium design, then you will have a plenty of choices to select from.
- Easy plugin installation:
Whether you want some fancy floating social media icons on your webpage or a custom banner on a particular page, CMS platforms offer a plenty of free to paid plugin choices to perform many critical tasks and add functional designs to your webpage or digital content.
Now that you know the benefits of a CMS, let’s discuss how to choose a CMS for your business or web-based publication.
What is a Content Management System? Choosing a CMS
As per the current market share statistics, WordPress, Joomla, and Drupal are three top CMS platforms. However, there are many other popular and old CMS platforms available too. While most CMSs offer a free framework for building a website or creating a digital webpage for your product or service, it might not support some vital plugins and APIs or application programming interfaces essential for a digital publishing platform. Here are some features that you should look for while choosing a CMS for your business or web-based publishing application.
Flexibility in content management:
A modern CMS offers a defined content presentation structure that lessens the tasks of the users. Gone are the days when the content creators have to design, create and edit the front-end displays for the best results. When working on a good CMS platform, all you have to worry is the structure of the content.
The flexible CMS user interface allows content authors to create a dynamic piece with SEO for the best traffic and boosted online visibility. This eventually helps the author to target a niche and audience for content monetization.
Open Application Programming Interface (API):
Application Program Interfaces offer a convenient platform for content creators, authors and website managers to analyze and share data, connect webpage with external web application systems and run their website smoothly. When it comes to data sharing, the most critical issue is data loss and identity theft. API or application programming interface is a software intermediary that makes it easy for the users and website owners to create, share and connect.
Websites that are e-Commerce based often include a secure payment option so that users can purchase their products and services without any hassle. For easy transactions, CMSs make use of API to connect with external systems such as ERP. E-Commerce website owners and content managers can easily integrate an external system, new apps, programs and even native apps with their CMS-based website without doing any changes in the web design or HTML. In that way, re-purposing the existing content to other platforms can be easier too just with the help of APIs.
Integrated and online support:
A good CMS offers support services to assist users in case of any difficulty with their websites. Popular CMSs such as WordPress has 24/7 support chat, email support and an interactive forum with an FAQ section to help users who need technical or other assistance. A number of CMSs now have multi-lingual support to assist customers and users in a better way. This is ideal for non-English speaking users in Asia, Europe, and Latin America.
CMS platforms are designed to give users a personalized suite to edit, manager, create and publish digital content. In addition, these systems offer many personalization options such as adding unique header and footer, integrated apps and banners, and choosing a personalized template for their digital diary or website. Most CMSs offer a number of free and premium templates to select and create a personalized website as per the users’ interests.
CMSs offer permission control for each user, so the website owner can decide on assigning the level of access to each user. Admin access, editor and author access and contributor access are some of the most common ones on a CMS platform. Because of this flexibility, website owners and admin can secure their website data by assigning a different level of access to each user. Additional helper plugins can help to secure the website data in a better way by backing up the data, monitoring the access IPs and blocking restricted users from logging in. That’s how you can manage your website without taking much hassle to keep the data secure.
Themes and changing designs:
Many CMSs offer a wide variety of themes with pre-designed themes with index, about us and contact us pages, social sharing buttons, and header and footers. Users always have the option to customize the theme and choose the color pattern, add a personalized logo and select fonts. In this way, they can create the type of webpage that best suits their interest.
Easy installation wizard:
With the options of easy installation wizard of CMSs, a non-tech-savvy person without any knowledge of content management system training can create a website in less than an hour. You really don’t need web development and HTML or CSS skills to create a website. The easy installation wizard, with pre-designed and pre-defined codes, helps to download the interface in minutes and allows users to set up the website by creating personalized domain, logo, and pages.
Beyond the web:
The powers of CMSs are not just content management, publishing and auto-updates. It works beyond the web too, which literally means single source publishing options in printed formats too. Plugins allow users to insert shortcodes for printing the content in PDF or in Word directly from a wireless device. In addition, CMSs offer a consistency to maintain a system for past, current and future publishing of digital contents as per the business requirements.
While choosing a content management system, look for the ones that have built-in framework, website content manager software, digital asset management and configuration management options. James Robertson, who is a website content manager and a leading global expert, recommends choosing a CMS with information management systems. SCM, DM, KM and DAM, DRM, and CRM are some of the highly acclaimed information management systems for CMS platforms.
Summary: Understanding CMS
What is a Content Management System? Understanding the benefits of a CMS, and your needs, is vitally important.
Based on your business and marketing requirements, and digital content distribution demands, you need to select the right CMS for your needs.
No matter what your need of digital content management is, a CMS platform can drastically simplify your system maintenance, website management, and digital content publishing tasks.
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