One thing we’ve discovered through creating successful websites for returning customers? An ounce of preparation is worth a pound of cure!
We’ve seen how taking a little extra time before starting to develop a new website for a client can save a much more time-consuming change later on. So, instead of simply asking you ‘what’ you need, we’ll ask ‘why’ to really understand what’s needed and the steps we need to take to make your new site a living, breathing – and performing – part of your company.
This helps avoid some common mistakes…
Style over substance: We’ve seen websites which look great but don’t perform the functions needed by a business. Can blogs be added easily? Are product images simply to change? Has a landing page been included? Your needs as a business can change, will your site change with you?
The website solo run: No one has a monopoly on good ideas, and this especially applies to develop a website! Imagine launching your new site to discover that – say – sales colleagues don’t refer customers as the right information hasn’t been included. It happens!
A website should perform for everyone in the business, and help them perform for your business. Taking time to bring everyone into the project will make the site a genuine part of your business.
Let customers go their own way: We all know NI customers have their own way of doing business. There’s no point – say – expecting a segment of your audience who prefer to make contact by phone to use a web form instead.
You know your customers best. How they like to talk to you is how they’ll want to respond to your business. A good website adapts to this.
Keep one step ahead: The latest changes in how people – your potential customers – search ongoing give an opportunity to keep ahead of the competition. Who in your market was first to make sure their site was mobile optimised? Has anyone in your market considered updated their call-to-action to respond to the latest devices?
How people behave online isn’t a mystery, far from it in fact, with some simple study of the right analytics. A great website design will have one eye on the short/ medium-term future and a great website designer-client relationship will help keep your business ahead of future change too.