When it comes to web design, there are two types of websites launched by local companies: ‘quick fix websites’ just giving temporary a temporary digital scaffold to the business, and big picture sites giving a creative solution designed to support the company’s entire online world with real results.
Let’s take a closer look….
The Digital Scaffold
This type of website might answer the statement ‘we need a website’ but doesn’t meet the company’s goals (for example, by driving enquiries), doesn’t meet the companies needs (such as, being simple to edit when changes are needed) and takes a patchy approach to being seen prominently by customers searching Google. The ‘cheap and cheerful’ website will also quickly fall by the wayside when technology and customers change. For example, when customers move towards voice searching or want to view the site on new types of devices. In short, a website doing the wrong things in the wrong way in a non-adaptable way simply drains your investment.
The Creative, Results-Driven Solution
We know that local companies in Lisburn don’t have the time and funds to waste on a website unless it is built around delivering on that investment. That’s why we start with the goal of the website and how that fits in with the goal of your business, then understand how the functions of your website can pull together your marketing and digital marketing efforts. This way, your online world is working FOR your business rather than simply being a cost for your business in a genuinely results-orientated way.