What do we ask local businesses – in Derry and beyond – when they contact us about web design? You might be surprised by the answer! We don’t (well, immediately anyway) ask ‘what should it look like?’ or ‘when is it needed?’. Our first question? What would success look like for you? What are your business needs?
If your goal is to produce more leads, to help inform existing customers, to create a resource for sales colleagues, to create an online community….we’ll make this the foundations of our work. Before we can work on your solution, we want to connect to your strategic view of where you need your business and digital world to be.
The right website for your company should, of course, look great and also be delivered on-time through a seamless creative and professional process as well as perform for you now and into the future.
A cut-price – as opposed to cost-effective – ‘fix and forget’ website for your company misses out on three vital things…
A digital ‘shop front’ as unique as your company:
You survive by offering something different from your competitors. The right website, then, is a way to shout about what makes your offer unique. An ‘off the shelf’ site is a lost opportunity to truly connect with customers.
Making results happen:
If, for example, your company is sales-driven then your website should be as much as a member of the sales team as your sales colleagues. What would make the website work best for them? Just ask!
A digital partner for a changing world:
Our many returning customers (the kettle is always on!) tell us they keep in touch with ProfileTree to help react to digital changes before others in their industry. New devices, changes to search algorithms and much more need a digital partner you can trust.
But Why ProfileTree?
Our web team work alongside our team of content writers and digital marketers to build intuitive and captivating digital experiences for our clients and their customers. We do things the ProfileTree way: no fuss expertise shaped around your business goals with local service, specialist advice and proven methods.
Web Design & Development Case Study 1
This website – SeanKelly.eu – was built in a way meaning it didn’t perform in search engines, providing a poor user’s experience and not allowing the client to update content. The only way the client could add content to this website was by reaching out to the developer and paying each time a new page was created.
The new design was launched in January 2018 and it is clear to see the immediate impact on the search rankings in the image below with the site already reaching its highest position since launch. We will continue to work with Mr Kelly in 2018 to improve his search results – as due to the poor original site set up he does not rank for his own name on page one of search results. We will change this in the coming months.
Web Design & Development Case Study 2
The Rucksacks (rucksnacks.com) website was originally built in HTML, not a fully optimised content system. ProfileTree delivered review to the proposal and plan through to development and optimisation for online impact.
Our image charts Rucksacks’ performance – its initial launch was weak, as the website was not built using best practice. The client could not make changes or improvements on the site due to lack of skills, but also a difficult system.
We fully rebuilt the site, improved the UI/UX and supported with content marketing. This was in July 2017. We were re-engaged by the client in January 2018 for advice on content strategy to grow the brand and we offered a video package which was delivered in the same month and enabled the client to rapidly grow his brand into 2018.
Who Will You Work With?
Role: Lead Developer
Stephen is our Lead Developer and oversees every web project that comes through our doors. He is responsible for working with our clients to develop creative and technical website briefs and oversees the UI and UX design, development, coding and technical optimisation of every website we produce.
Stephen studied Interactive Multimedia Design at Belfast Metropolitan College and completed a placement at MadebyMint, a web development and branding agency in Belfast, This gave him a fantastic combination of theoretical and practical web development experience.
Stephen manages the ProfileTree web team, ensuring that the team is working together to deliver the results that our clients expect, and liaising with the content and marketing teams to ensure full coordination of web projects. Stephen has an acute understanding of what customers are looking for when they visit a website, and he helps our clients understand the needs of their customers and makes sure that every website is built to perform.
Stephen is highly analytical and process driven, ensuring that the management of any Web & SEO project is planned and delivered in a way that exceeds our clients’ expectations.