We love hearing from our customers about their tips for other local businesses about to update their web presence with a freshly-designed website. Since our clients tend to be repeat customers we’ll keep in touch with as their business – be it in Armagh or further afield in NI – grows, we get to learn and share their tips for making the most of their new site.
Here’s what they tell us:
Go below the surface:
Our clients discover that a website simply looking great isn’t enough, they’ll have been given quotes for website designs that have no focus on driving ROI, on usability for the business or on adaptability as technology and customer behaviour changes. Taking time to explore the substance over style of a custom-made web presence brings huge benefits compared to a ‘quick fix’, instant site.
No one has a monopoly on good ideas:
We’ve known companies who, early in their process, see the development of a new website as management-led without factoring in communication – two-way communication that is! – with their team. Great ideas for making your site work harder, such as a resource that could help the sales team or a functionality that could help how customers see your brand, can and should come from any colleague.
The customer is always right:
Are you asking your customers how they should interact with your company or telling them? ProfileTree can help understand how your customers, and potential customers, behave online and how they behave on your new site. This way, you make the things they need easier and conversion to a sale much easier too.