89% of visitors judge a business’s credibility based on website design. (Mediabistro)
Shocking statistic isn’t it.
Websites now play a major part of a business’ digital marketing orchestra. In addition to rivalling competition, it also needs to be responsive, engaging, optimised for mobile devices, visually pleasing, and easy to navigate – there is a lot of components to creating the perfect website – but luckily that’s just what we do at ProfileTree.
As a leading web design agency in Antrim, we build websites that are made to your exact specifications. if you have an image in mind, our team of web developers and web designers can help bring it to life, with sleek visual appeal and an engaging user-experience – our website’s become your brand’s proud digital home.
Table of Contents
Why Choose ProfileTree for ‘Web Design Antrim’?
Our approach to web design is centred on creating not just visually appealing websites, but ones that excel in performance and deliver results.
Here’s why we stand out:
- Optimal Website Health: We ensure that our websites are in prime condition, consistently maintaining high performance and security standards.
- Smooth Functionality and Enhanced User Experience: Our focus is on crafting websites that offer smooth functionality and a user experience that is both enjoyable and intuitive. This ensures that visitors to your site have a seamless and positive interaction with your brand.
- High Traffic Websites: The websites we design are proven traffic magnets, attracting hundreds of thousands of clicks. This high level of engagement is a testament to the effectiveness of our design strategies.
- Top Ranking in Search Engine Results: We build websites with a deep understanding of SEO practices, ensuring that your pages land in top positions on search engine results pages. This visibility is crucial for attracting more visitors and potential customers.
- Embedded SEO Practices: Our web design process incorporates SEO practices from the ground up. We ensure that your website is optimized for search engines, helping you gain an edge over your competitors.
- Compelling Call to Actions: We strategically place calls to action within your website, designed to convert visitors into customers. These prompts are crafted to be both engaging and persuasive.
- Performance Beyond Aesthetics: At ProfileTree, we don’t just build websites that look good; we build websites that perform. Our goal is to create a digital platform for your business that excels in every aspect, from design to functionality, user experience to search engine optimization.
By choosing ProfileTree for your web design’ needs, you are not just getting a website; you’re investing in a powerful tool that will propel your business forward in the digital space.
Website Design in NI Reviews
Don’t just take our word for it though, check out our previous reviews of our website design services.
NI Website Design FAQs:
Q: Do I need a professional web designer in Antrim, or can I build my website myself?
A: While DIY website builders exist, professional web designers offer expertise in creating impactful, user-friendly, and search engine-optimized websites tailored to your specific needs and industry. We ensure your website reflects your brand, engages your audience, and drives results.
Q: What type of website do I need for my Antrim business?
A: The ideal website depends on your industry, goals, and target audience. We offer consultations to assess your needs and recommend the best website type, from simple business websites to complex e-commerce platforms.
Q: How much does web design cost in Antrim?
A: Costs vary depending on website complexity, desired features, and ongoing maintenance needs. We offer transparent pricing and free consultations to discuss your budget and provide customized proposals.
Q: Can I see examples of websites you’ve designed for other Antrim businesses?
A: Absolutely! Visit our portfolio showcasing diverse projects across various industries, each reflecting the unique style and goals of our local clients.
Q: How can I get started with a new website design?
A: Contact us today for a free consultation! We’ll discuss your vision, analyse your needs, and recommend the best approach to achieve your online goals.
Web Design Antrim: The Pre-Briefing Stage
Deciding to build a website from scratch or to redesign an existing website is an important business decision. In the past, the ‘IT team’ would just gather up and list some pages required for the website and someone would write a brief introduction on the company and that would be it.
It is way more complicated than that now. A web design project nowadays is a project that requires the alignment of many stakeholders: tech, marketing, business strategy and management, HR, customer service, and sales. A website is more than a brochure about your business. It’s an integration of the internal business process, a marketing channel, a customer service portal, a sales channel, an HR portal, and many other things.
Internal Team’s Alignment
Before approaching a web design agency, it’s crucial to have a clear understanding of your own requirements and expectations. Asking the right questions within your internal team will help ensure that you’re well-prepared to communicate your needs to the web design agency. Here are key questions to consider:
- Purpose and Goals:
- What is the primary purpose of the new website (e.g., to increase sales, improve branding, provide information)?
- What specific goals do we want to achieve with this website (e.g., more leads, higher traffic, better customer engagement)?
- Target Audience:
- Who is our target audience, and what are their needs and preferences?
- How do we want the audience to perceive our brand through the website?
- Content and Structure:
- What type of content will we need (text, images, videos, blogs)?
- How do we envision the structure and navigation of the website?
- Design and Branding:
- Do we have existing branding guidelines (colors, fonts, logo) to be incorporated?
- Are there any specific design elements or styles we prefer?
- Functionality and Features:
- What specific features and functionalities do we need (e.g., e-commerce, forms, chatbots)?
- Do we require any special integrations (e.g., CRM, social media, email marketing)?
- Budget and Resources:
- What is our budget for the web design project?
- Do we have the resources to manage the website internally once it’s live?
- Timeline and Deadlines:
- What is our desired timeline for completing the website?
- Are there any critical deadlines that the project must meet?
- Maintenance and Support:
- Do we plan to maintain the website in-house or outsource it?
- What kind of ongoing support will we need from the web design agency?
- Competitor Analysis:
- What do we like or dislike about our competitors’ websites?
- What can we do differently or better on our website?
- Legal and Compliance:
- Are there any legal or compliance requirements to consider (e.g., GDPR, ADA compliance)?
- Measuring Success:
- How will we measure the success of the new website?
- What key performance indicators (KPIs) should we track?
Discussing these questions internally will help create a comprehensive brief for the web design agency, ensuring that the final product aligns with your business objectives and expectations.
Types of Websites
It’s important to understand that not all websites are built equal. The needs of every website determine what its requirements, features, user experience, site map, and even the tone of voice of its content will look like. Moreover, the bigger picture of what the visitors will expect out of your website needs to be considered during the design and development phase. Below are some examples of different types of websites we can create.
Event Website
An event website allows for streamlined event management, from invites to marketing, buying tickets, and even through follow-up email marketing. Your site is your event’s central command station, acting as the anchor of your event marketing efforts. If you’re looking to reach a wide audience, you can even use your site as your virtual event location — which may not be a bad idea, as 80% of event organisers claim virtual events reach wider audiences.
Building a Website for Engagement
An event website needs to be engaging, because if you don’t spark the interest of your visitors that your event is the most enjoyable, useful, or creative. Additionally, you need to build authority and create a hype for your line up of speakers, bands, companies, etc. So, not only are you building your own brand, but also co-branding or partnering with other relevant people so you can both build an equity for the event altogether.
About
The must have pages on an events website are usually ‘About’ and ‘What’s On’. The About page includes information about you as an event organiser. Who you are and why you organise this event and what it represents to its attendees. A little bit of the event’s history is always appreciated, too. In other words, you’re giving the visitors a reason to care while sharing your vision with them. The About page should be entirely about you, your team, your loyal fans, etc. This is where you build equity for your own brand.
What’s On
On the What’s On page, that’s where you create a hype for the speakers or your line up of guests and the programme of the day(s). This is the hero page of your website, in addition to the homepage. The UI/UX of this page must capture the soul of your event and be supported with video content, great aesthetics, and imagery of those who will make your event.
Functionalities
Most event websites require a booking system. A booking system gives you control over the process. From the moment a potential attendee visits your website to the moment they make their payment and receive their ticket. Having this process done through a third-party vendor blocks you from having insights about who your audience is. You wouldn’t be able to target them through email marketing, ads, or get in touch with them for any other reason.
The one thing you need to be careful about is that integrating a booking system requires a highly secure and stable website build. A stable website build won’t crash when it’s two days before the big event and many visitors are buying tickets – last minute. A secure website is also super important to accept your clients’ payments.
Additional Ideas
Many event websites love to add a blog or under another word call it ‘Experience’. This is a place where you can share engaging guides to about your events, programme, destination and its culture, or any valuable information related to the topic of the event. There are two advantages to establishing a blog or ‘Experience’ page on an event website. First, you can use it as a search engine optimisation tool to attract traffic to your event. Additionally, this is a place to truly engage and build a community from your attendees where they can get to know each other and share their experiences – or even better encourage them to share user-generate content.
Membership Website
A membership website ensures exclusivity by requiring visitors to sign up or pay a fee to receive full access to its services, tools, or resources. A membership website is suitable for online magazine or publications that require membership to read. Alternatively, you may have a business or non-profit site that you want to add a members-only page to access additional content. Doing so can increase revenue streams, builds trust and loyalty between your members, and increases website traffic. So, in other words, it could be a way to monetise your website.
Membership websites are also suitable if you want to have a customer service portal integrated into your website. Many B2B businesses wish to digitise their sales process. It empowers your clients and differentiates you among competitors. Your client would be able to login, access your service, get a quote, and approve or purchase it, then track their order and have exclusive resources or documents related to their order or the services they could be interested in.
Core Pages and Functionalities
Pages and functionalities for membership websites vary a lot according to the nature of the business. However, what they have in common is usually the personal aspect of the user experience. They login to your website, so in other words, it’s their profile. They expect that what they see on the homepage is personalised and tailored according to what they’re interested in. It’s also a good idea to give your users the opportunity to save things and get back to them later. Whether it’s content, services, or any other aspect, try to give your audience as much control as possible over what they see on their profile.
Non-Profit Website
With a non-profit website, you can create a website that informs visitors of your organisation’s mission, goals, and core values. Whether a school website, church website or animal rescue site, be sure to include information about past events, your mission statement, and a donations page.
Core Pages
The About Page is really your selling point on a non-profit website, since you don’t have ‘products’, you’re selling your own credibility and purpose. Give your audience as much information about your organisation as possible because transparency is a top priority for anyone donating money. The second page which is also central to a non-profit website is ‘Testimonials’ or the stories that give your visitors proof of your real-life impact. They want to know that the entity they’re donating to is changing lives. They want to see the team behind your organisation or become part of the volunteers participating.
To encourage them to do, of course, you need the right calls to action and a clear customer journey. However, this cannot be achieved if your events or on-ground activities are not well-documented, displayed, and explained through engaging content and web design. The ‘Donation’ page is a must have on a non-profit website. It’s the transactional page where visitors can give out their payment information. Security is, of course, one of the top priorities for any organisation accepting donations.
Finally, non-profit websites usually have a ‘What’s On’ page. This is particularly useful if you continuously have events or programmes and need volunteers or attendees to take part in your events and raise money through selling tickets. In such case, a booking system is required to showcase upcoming events, the schedule, and have people buy tickets through your website.
Local Agency with World Class Results
We’re finding more and more customers telling us they’ve never looked back from a decision to work with a local website agency. Why? The simple value of a local solution to local business challenges! We’re a County Antrim-based company in the same business market as our local clients, and they’ve all been telling us one thing: the difference between working with a Northern Irish agency as opposed to using international ‘off the peg’ solutions has made a big difference to their business.
Web Design Antrim: The ProfileTree Methodology
Design That Performs
A generic web design solution won’t feature a focus on results built around your business, a specialist site can. Need more leads? Need better sales support materials online? Ability to make changes quickly? eCommerce? A site custom-made to be a living, breathing – and performing – part of your company can truly deliver on your business objectives. Ever-changing SEO requirements also mean that a technical knowledge is needed to keep your site visible for those searching for your business. Meanwhile, a ‘one size fits all’ approach could see you drop from view compared to competitors.
Local Customer Service
When you have a question about your site, when an urgent issue needs to be addressed or when you need a change without delay, dealing with call-centres and ‘support tickets’ can be infuriating for a local business. We’re a small team, based close to you and with a belief that your time is valuable. We won’t waste it as we know it is better spent on the bigger challenges of running a company.
Development That Grows With Your Business
We’re seeing our local area change around us. And fast too! What your business needs today may not be the same as what you’ll need tomorrow. A lasting relationship based on responding to change, keeping your business ahead of the digital curve, can’t be matched by a general web solution.
Local Customers
We know your customers because we are your customers! Members of our team live in and around Antrim and County Antrim. Just like our clients, we’re invested in the local area and local business markets. We’re based in Belfast, County Antrim, with team members from across NI. That’s why we want businesses like ours to thrive together and grow together!
Local Knowledge
Our County Antrim-based team know the challenges faced by your business because we’re a County Antrim-based business too. We’ll meet with you to find out how we can help grow together. Just ask! Every area in NI has its own unique challenges and customers. To bring potential buyers into your brand, working with a local agency who’ll understand those groups can be the start of a winning partnership.
Local Support
We aren’t a call-centre and we don’t hide behind a receptionist, meaning we’re quick and responsive to your enquiries. We’re an NI company like you, meaning we know the value of great local customer service. Your own customers expect better than recorded messages, slow replies, or generic responses. Why work with a company unless they can match your business ethos and approach to customer service?
Local Changes
We know Antrim is a changing town, just like Belfast it is a changing city. Working with a local company on local solutions can mean a better understanding of your business not just today but looking to the future too. Often, we find that our customers come to for help with the same changes we find we need to manage our business around too! In fact, the right web design and digital approach can even leverage change for the better.
Web Design Antrim: How Much Does a Website Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created three different packages for our web design and development projects; through which we cater for different needs and requirements. In other words, you set the requirements, we tailor a package within the limits of your spending. The average cost of a website at ProfileTree is 7000£ covering research, UI/UX design, web development, SEO, and content migration. This price figure is subject to change according to the requirements of the website and future updates to our packages.
Ready to Book a Free Website Audit?
In today’s digital age, a professional website is crucial for any successful Antrim business. At ProfileTree, we understand the unique needs of the local market and provide exceptional web design services tailored to your industry and target audience. Our goal is to create websites that not only look great but also effectively attract, engage, and convert visitors into customers.
With our expertise, local knowledge, and commitment to your success, we’ll help you build a website that elevates your online presence and drives your business forward. Contact us today and unlock the power of a strategic website design for your Antrim business!
More services: Social Media Marketing Antrim, SEO Antrim, Content Marketing Antrim, Digital Training Antrim, Digital Marketing Antrim
Raghda Elsabbagh // 20th April 2024 
