Voice Search: Why Experts Think the Future is Voice

Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now. Much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decadeuntil they’ve reached their latest feature; voice searching.

voice search

 

Using voice commands was the inevitable evolution of digital searching. This convenient function has been and still is, undergoing constant developments and adjustments to familiarise and cope with users’ daily needs.

Aside from the obvious advantages of moving along the tides of voice searching, there have been several changes made to nature and the strategies used to develop good search engine optimization and web content creation.

From the hows and whys that resulted in the rise of voice search to how it exponentially grew in the past couple of years, more specifically, when Google launched it in its Chrome browser. 

People use voice searching differently. The functionality is not limited to just one segment of the smart devices users. The demographics, timing, and the purpose of the search sometimes dictate the usage of voice or not as well.

Here are the ultimate nuts and bolts for voice searching; enabling it, adjusting it, even to limiting its capabilities.

What Is Voice Search?

It’s a revolutionary power that is taking over search engines. It uses speech recognition to look up everything on the web. It enables a faster, more convenient search method that successfully replaces typing. The versatilities of voice search are truly remarkable.

Users can even dictate their essays, comments on social media outlets, and more.

To be put on the voice search map, users’ devices must contain microphones. Voice searching comes by default with these devices: Google, Wikipedia, Bing, Yahoo, and DuckDuckGo.

According to Google, 41 percent of adults use voice search on a daily basis, with 56 percent admitting it makes them “feel tech-savvy.” As for teens, a solid 55 percent of them like voice search.

 

Why Is Voice Search Such a Hit?

  • It’s fully functional on various search engines and websites like YouTube, Yahoo, and Wikipedia.
  • Users can dictate instead of typing when composing essays or any written content or comments.
  • Faster, easier, and more convenient than typing.

 

How Does Google Summarise Searches?

According to this paper titled “Sentence Compression by Deletion with LSTMs”, researchers state: “Our results clearly indicate that a compression model which is not given syntactic information explicitly in the form of features may still achieve competitive performance.

The high readability and informativeness scores assigned by human raters support this claim.”

Google Assistant noted four main elementsthat summarise their voice search process and corresponds to their various algorithms. Of course, further elements were later introduced but these four comprise the essential ones; Length, User Satisfaction, Grammatical Correctness, and Elocution.

 

Advantages of Voice Search in SEO

 

voice search

 

The Internet has made everything always abundant to users, all the time. Therefore, users have grown into shorter attention and patience spans. A great asset for business and service owners today is to equip their websites with voice search.

Not only is it an attractive addition and a way to cope with what users want, but also a value that will increase the website’s traffic, improve ranking on search engine result pages (SERPs).

All popular and best-selling social media and services platforms have included voice search in their gadgets. Why? Because they realise the huge potential it carries and how it can significantly assist in dictating SEO rankings.

The need for this type of search rose prominently after the introduction of Apple’s Siri, Google Assistant and Microsoft’s Cortana – now, users can get digital assistance anywhere.

As retrieved from Entrepreneur.com,  John Mueller of Google talked about optimisingcontent for voice searchin a Webmaster Central Hangout, he said: “Really kind of focus more on trying to make it so that Google and other search engines can understand the context of information a lot better and to make sure that your content is written in a way that can be read aloud. Which I think is general guidance anyway.”

Website owners should approach voice search as an opportunity to back up the business’s brand and content strategies. A detailed process which will be discussed thoroughly in this guide.

 

How Much Did Voice Search Grow?

  • Quicker to perform
  • It can get answers based on prior searches
  • Voice search reduces high bounce rates
  • It can correct spelling mistakes

 

How Can Websites Benefit from Voice Search?

Using Long-Tail Keywords

Specialists understand that good SEO has to have long-tail keywords. These are three-to-four worded keywords that are extremely peculiar, allowing users to find exactly what they’re looking for, instead of getting lots of irrelevant answers. Before understanding why long-tail keywords matter so much.

It’s important to note the difference in the attitudes between typing and voice search users. The former is usually trying to type short keywords or sentences, while the latter is solely speaking, thus, given greater ease and freedom to use very specific sentences or question in a short time span.

Curate Specific Blogs and Articles

These specific articles enable website owners to focus more on utlising long-tail keyword phrases. Search engines do not pick up results from vague content, thus, it better for content creators to conduct extensive researches on the most commonly searched topics and curate questions that the audience might think of.

This method will intensify the probability that a search engine will show the articles in their SERPs. Forbesadvises website owners to use Moz’s Keyword Explorer tool pin high-volume keyword phrases and include them in the articles.

Do Not Neglect Frequently Asked Questions (FAQs)

After comprehending what customers and website visitors will typically search for.  Website owners and marketing strategists should also focus on FAQs. these questions naturally differ between businesses or even between several pages on the same websites.

Why Are FAQsEssential?

FAQs were created for the sole purpose of reducing the time wasted on asking binary questions over and over. Regardless of the type of business one’s running, there are always a couple of inquiries that operation teams swear they receive every other day.

FAQs sections, also called help centers, might be the most important section of any website.

FAQ pages should seldom stop collecting complaints and responses to their audience’s questions. This information comprises the basis of any good, easily searchable page.

Standing in the Visitor’s Shoes

How does the targeted audience think? Based on previously conducted researches and surveys, business owners are able to narrow down the areas where the customers might have complaints, questions or inquiries.

The best method to approach this is by preparing extremely direct replies to these questions. One tip is to predict conversational questions and include all the keywords the users might use.

Informal VS Formal

As previously mentioned, users do not speak the same way they type on search engines or help pages. When creating an SEO base for a website. This crucial variation comes in handy.

  • Typing: often very formal, direct, and concise.
  • Speaking: informal, prolonged,  and colloquial.

Be Experimental

Voice search is still a new, developing feature. To get the best out of it and use it to improve SEO and SERPs rankings, website owners should try it out for themselves, test it and determine ways to modify it. Plus, checking out the competitors’ voice search features and user-friendliness never hurts.

More Tips:

  • Costs Per Clicks (CPCs) matter but they’re not the sole indicators.
  • Do not completely rely on search volumes.
  • Do not let seasonal trends dictate the entire SEO strategy.
  • Use conversational, often colloquial words.
  • Steer clear from words that are hard to pronounce, thus, often not used.

 

How Can Entrepreneurs Use Voice Search?

Entrepreneurs and young business owners use knowledge of the market trends and the audience to put their businesses forward and how they strategise their SEO is no different.

When voice search became popular, marketers and content specialists quickly grasped the how-tos and potential pitfalls websites should note. According to Entrepreneur.com, brands and advertisers should at least include these following points while cultivating good voice search keywords and SEO.

  1. Keyword portfolio has coverage for long-tail phrases in command form.
  2. The portfolio has coverage for long-tail queries in the question form.
  3. The inclusion of common description words is key. (e.g. “best”, “top”).
  4. Prepare for conversational searches instead of formal searches.
  5. Take short notes from previous customers’ experiences, questions, and complaints.
  6. Use topics that already have a good ranking and start optimizing from there.

 

What Is Google Voice Search?

 

voice searching with Google's app

 

In a nutshell, Google voice search is a feature that enables users to search via voice commands instead of typing. The feature is pretty much available on any device; desktop or mobile, Apple or Android.

Depending on the device used, the voice search feature can be activated by uttering different words, “wake”, “Hey Google” or “Ok Google.”

Google Assistant

The voice search function is one of the virtual assistant’s key characteristics. It successfully combines between Google’s mighty search algorithms and complex natural language processing (NLP) technology.These features allow the newly-released Google Assistant to be atop of other virtual assistants in the market today (e.g., Siri in Apple and Alexa in Amazon).

Google Assistant can be a great option for conducting traditional searches; however, it’s much more capable than that. By tapping the microphone symbol, users can unlock an advanced voice search function.

Moreover, users appreciate taking advantage of Google Assistant as their 24/7 helper. It is fully capable of comprehending and responding to voice commands. Ask the app about the weather, what matches are playing today, or even about nearby hotels. Google can reply out loud which increases its practicality when driving.

According to Scott Huffman, VP, Google Assistant:“The Google Assistant is your personal Google. It lets you have a conversation and ask about everything under the sun and, best of all, it’s available wherever you need help—at home or on the go. Over the past year, we’ve been working to bring the Assistant to more devices in more places and now it’s available on more than 400 million devices.”

 

How Do I Enable Voice Search?

 

voice search icon

 

Google Voice Search on an Apple Device:

  1. Head over to the Google app
  2. Tap on Settings on the top left
  3. Tap on Voice Search
  4. Make changes as seen fit. (e.g., adjusting language, enabling on command after saying “Ok Google.”).
  5. Select Done to save settings

To Start a Voice Search:

  1. Open Google app on your Apple device
  2. Say “Ok Google” or tap Speak

To Add Another Language, Simply:

  1. Open the Google app
  2. Tap on Settings at the top left of the page
  3. Select Manage account > Account Preferences > Languages > Add another language

Google Voice Search on an Android Device:

  1. Open the Google app
  2. Tap on Menu > Settings > Voice > Voice Match
  3. Select when the device should respond to “Ok Google.”

To Start a Voice Search:

  1. Open the Google app
  2. Say “Ok Google.” or “Hey Google.” or tap on the microphone symbol.

Perks for Android Users:

  1. Voice search is available via Voice Match or from any screen.
  2. Saying “Ok Google” when the screen is on or the device is charging.
  3. “Ok Google” can be used while driving; Google Maps and Android Auto.
  4. “Ok Google” is always on. It works with on and off screens.
  5. When the screen is locked, it can be unlocked with Voice Match.
  6. Voice recognition even when the screen is locked. Users can activate voice search without having to unlock the devices manually.
  7. Access to personal results.
  8. Adjustment of “Ok Google” voice model.

 

How Do I Get Voice Search?

Voice Search is automatically built-in Google Chrome since 2011. So, to enjoy this experience on a PCjust download the browser and make sure the device (laptop, desktop) has a microphone. That’s it. Whenever there is a microphone symbol next to the search bar, this indicates voice search availability.

Google has been striving to include voice search in its variation of apps, so far, voice search is fueling Google Assistant, and it’s also available in Google Maps. remember Google’s famous “Did you mean?” well, thanks to that, Google will also automatically corrects and recognizes what users want to say and provide relevant answers.

How Do I Delete My Google Voice Search History?

Yes. Google stores voice searches and keeps them in an actual audio file. The file, too, gets uploaded on Google servers. However, stressful these facts are, there are a few steps users can take to listen, edit, and delete their Google Voice Search history, or even stop the data collection process altogether.

Step number one: Go to Google’s My Activity page  to view all Google voice searches.

Step two: check all of Google’s recordings to the voice searches.

Note: Google records successful as well as failed search attempts.

Next, step number three: Click on the Menu icon and choose “Delete Options.”

Fourth, select the voices searches to be deleted. Users can select a specific timeframe, delete by recent (e.g. “today” or “yesterday”) or even delete the history of all time.

Step five, confirm the deletion process by selecting the “Remove” button.

As for the data collection procedure, go to Activity Controls to turn it off. Users can also pause the data collection by clicking on the “Pause” button.

Here is more information on how to delete and disable the voice search history:

 

 

Voice Search: The Change-maker

The worlds of web development and digital marketing are endorsing voice search big time, and for all the valid reasons. According to Katherine Watier: “Humans can speak 150 words per minute vs typing 40 words per minute.

As a result, 43 percent of people say that using voice search is quicker than using a website or an app. In addition, 28 percent of people think that voice search is a more accurate way of searching.”

Moreover, the introduction of voice search complicates the content creation process for businesses. Voice searching is a more evolved technique and has different metrics than that of searching via typing.

Seconding DBS Interactive, “Users are no longer being presented ten different options to consider before picking the one they deem fit. In fact, they’re rarely even reviewing two. More often than not, the first result they are hearing either satisfies their query or they decide to change their initial search.

This means being number two or three in the rankings isn’t good enough anymore. A lot of this has to do with the specific nature of voice search and the challenge it presents to sites optimized for typed searches.”

Post typing or dictating a search, Google automatically shows a featured snippet with the answer. Users no longer have to visitthe actual website to get results. Thanks to these relatively new graphs and snippets, organic clicks have dropped by 37percent.

 

Voice Isn’t Everything

While the introduction of voice searching took the conventional methods by storm, still, it’s an undeniable fact that reading has its benefits. According to Yoast, when searching for long information, replies via voice are almost never the better option.

The mind’s ability to receive data by listening alone can be very passive. However, reading provides much more control and capability to digest data.

Businesses understand that mobile usage is not backing down. Therefore, optimising websites for mobile use became a huge must. Whether business owners plan on dedicating a lot of time and effort or just launching a basic online store for their products and services, they have to prioritise the following:

  1. Checking functionality on different mobile devices (Android phones, iPhones, iPads, and tablets).
  2. Customisation of SEO should be very detailed.
  3. Running their Voice Search option several times before going live.
  4. Constant reviewing and assessment.

 

Final Thoughts on Voice Search

Since voice accounts for about 60 percent of mobile searches. (Stone Temple) it’s only fair that trendsetting websites and businesses, as well as social media platforms, adjust their services to include voice search.

However, inclusion by itself will not suffice. Voice searching is more or less a wave of change that is set to alter the methods used by developers and strategists to display, promote and benefit from their work.

Voice searches are not backing down and the statistics will only get higher as time goes by. To maintain on top of the pyramid, specialists suggest that website owners start listening to the additions put forward.

Filler words are back on the map. Short keyword phrases are out. Since dictation now is the dictator of the search, neglecting filler words in the website’s keywords counts as a big mistake and could potentially harm the website’s traffic and rankings.

In addition to filler words, users must use local keywords to their advantage. This point is often forgotten however its impact on the relevance of the SEO content. By including local phrases and jargon along with basic region or city names, users maximise the optimisation of their curated copy.

Customised Optimisation

It is about noting down the trends and the most commonly used. Sentences and optimising right around them. The “___ near me” for instance is a great example of how people search for things online. Including these popular sentence structures and keywords will raise the website’s SERP ranking.

  • Quicker to perform
  • It can get answers based on prior searches
  • Voice search reduces high bounce rates
  • It can correct spelling mistakes

Very powerful in changing the entire scheme of search results and demolishing SERPs rules as websites always knew them. Finally, since it’s a highly-progressed outlet, it can correct spelling mistakes and comprehend colloquial speeches very feasibly.

All in all, the voice search is here to stay. Not only because it’s adjustable on all devices and brings in a new, futuristic feel. Searching via voice commands is a lot quicker to conduct, therefore it retrieves results much faster. It’s advanced, implements artificial intelligence. It can considerably decrease bounce rates.

 

Leave a Comment

Your e-mail address will not be published. Required fields are marked *