Video Marketing for Business Growth
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques?
Well, video marketing isn’t just great for engaging with people, it’s also affordable. Marketeers consider video marketing to be the most effective way of communication. It’s never been more important to develop your video marketing for business growth strategy than it is now.
So how can you use video marketing to engage your customers and boost your business revenue?
More importantly, what makes video marketing so special?
Let’s take a closer look…
Digital Marketing Tools and Techniques
In today’s business environment, understanding digital marketing will be high on your ‘to do’ list.
While there is more competition nowadays, building your brand in the age of new media isn’t that hard. With the right tools, your digital marketing strategy could be the key to your success.
Most of all, there’s an endless amount of digital marketing tools that can assist you. A major method among these is video marketing.
Video Marketing for Business Growth
Likewise, companies started creating their own channels to connect to their audience.
This has provided a rare opportunity for companies to tell their own story. Moreover, video marketing also reaches out to the audience in a way that text alone just isn’t able to do.
Fast forward a few years later to the launch of Snapchat and Instagram stories. People started sharing pieces of their day-to-day lives, giving their friends and followers a peek into their thoughts and feelings. This has allowed users to emotionally connect with each other in a way that was impossible before.
So how does video marketing affect your audience?
One of the most difficult steps in any marketing campaign is to grab your audience’s attention.
The good news is that people are often much more likely to be captivated by a video rather than a box of text.
Videos have a much easier time of bringing out emotions in people.
Connecting with your audience emotionally through the combination of audio and visuals can be the perfect tool to guide them to take action.
A video is generally seen as more valuable than text.
Videos are more expensive to produce, therefore people are more likely to invest in what seems to have cost more.
Benefits of Video Marketing for Business Growth
What’s so special about video marketing? How does it differ from other forms of digital marketing?
More importantly, how will your business benefit from implementing a video marketing for business growth strategy?
Google Loves Video
Since your customers would be spending more time on your website thanks to your video content, search engines like Google will take notice.
A video embedded on your website can be a positive boost for SEO.
Higher Conversion Rates
Did you know that adding a video to the landing page of your website can increase your conversion rates?
The more people engage with your content, the higher your conversion rate will be. Video marketing is the way to achieve that.
More likes + more shares + more backlinks = SEO benefits.
Google will acknowledge the popularity of your content.
Great ROI (Return on Investment)
With the rapid advances in technology, it no longer costs as much as it used to to produce a video.
Since your videos will be viewed online, people don’t expect something top quality. As long as it’s engaging and explains your product clearly, then you’re good to go!
Video Marketing for Business Growth Statistics
According to wyzowl, 63% of businesses have started using video marketing. 82% of them believe that it’s an effective part of their marketing strategy.
Still not convinced of how effective video marketing is? Here are the numbers to prove it…
- The average user spends 88% more time on a website with a video.
- 92% of mobile video viewers share the videos they like with their friends.
- 51% of marketing professionals believe videos are the best ROI.
- People can remember 95% of a message from a video compared to only 10% from an article.
- Marketers who incorporate videos into their strategy gain 49% more revenue than marketers who don’t.
- In 2017, 69% of all consumer internet traffic came from Internet video traffic; that number will increase to 80% by 2019.
- 79% of consumers prefer watching a video about the product over reading about it.
- According to Aberdeen Group, video marketers achieve a 54% increase in brand awareness.
- 84% of consumers bought a product after watching a video about it.
- About 50% of consumers look for a video before visiting a store.
- 91% of consumers watched an explainer video to learn more about a product or service.
Social Media Statistics:
- 26.4% of marketers say that Youtube will be their main video sharing platform in the next year.
- More than half of Youtube video consumption is done through mobile.
- 10 billion videos are viewed on Snapchat per day.
- Videos on Twitter are six times more likely to be retweeted than photos.
- Youtube users share 400 hours of video every minute.
- 90% of Twitter video views are through mobile.
- 82% of Twitter users watch videos on Twitter.
- People watch more than 500 million hours of video content on Youtube each day.
- 49% of consumers watch branded videos on Facebook, 32% on Youtube, 24% on Instagram, 22% on Snapchat and 22% on Twitter.
Video Marketing Techniques
There are so many different ways you can use video marketing techniques.
Here are a few that you might find very useful for your business growth…
Brand videos are promotional videos posted by a company to attract new customers and keep existing customers loyal to the brand.
It’s a way for a company to create some buzz around its name and establish a brand identity. It shouldn’t try to sell anything but it should be clear what your product stands for and what people should identify it with.
A brand video, if done right, is one of the best ways to ensure your brand sticks in people’s minds. If the video is appealing and entertaining enough for your target audience, they will share it with their friends, achieving quick word-of-mouth.
A good brand video doesn’t have to be over-the-top expensive. You can create a cheap brand video that is just as effective as the ones made with big budgets.
Ever bought a product and then opened Youtube to find out exactly how it’s used? Well, you’re not alone.
95% of Internet users watch videos online to learn more about a product or service. This is because people tend to process information faster using visuals alongside verbal explanations.
Explainer videos can help potential customers decide whether they want to buy your product or not. They can also help them with any difficulties they’re facing after the purchase.
Most people would rather watch a video with visual instructions rather than read through the manual.
You can also make things extra fun for your customers by posting tips and DIY videos revolving around your product.
From Facebook to Instagram, going live has become the latest trend. Celebrities use it, regular people use it, live streaming is all the rage now.
It’s time for companies to catch up.
Give your audience a behind-the-scenes look and organise interviews with your staff. Encourage your customers to send in their questions during the livestream.
When you’re launching a new product or service, why not keep your customers involved in the process?
Live stream the event and get instant reactions and comments. It’s easy and certainly affordable.
Animation takes everyone back to a time when everything was simple and colourful. It’s no surprise that people connect with it on an emotional level.
It also allows for complete creative expression without restrictions. Using animation, you can create so much with so little.
While animation can be more expensive than live action videos, it has huge marketing potential as it can showcase your product in unique ways.
Build your audience’s trust by including your happy customers in videos.
People will trust what other people who’ve tried your product will say. Get your customers to describe their experience with your product and how your services helped them.
The better quality your video is, the greater the chance of it scoring a high number of views. If you achieve a high number of views, you’ll find a noticeable increase of traffic to your website.
Summary: Think Strategy
Always keep up with all the latest trends of video marketing for business growth and study your audience’s psychology and learn what kind of videos would appeal to them.
Video content leaves a lot of room for creativity and is an easily effective way for communicating with your customers.
Use good video marketing techniques to create something truly special. If you’ve invested time and creativity into the right idea, your audience will want to share and discuss your content.