Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert people. You don’t have to convince them of the need, just whether considering your product or service is of value to them. There are many methods for driving targeted traffic to your blog. Let’s explore how you can drive targeted traffic with blog commenting.
Driving Targeted Traffic with Blog Commenting
Commenting on other people’s blogs is often discussed as a link building strategy. However, it can also be a useful method of driving targeted traffic to your own blog. If you follow the tips on this page, you will find that blog commenting will help you increase targeted traffic in a scalable fashion.
Relevance is Key
The key ingredient for driving targeted traffic with blog commenting is starting with your niche. Commenting on just any blog on the internet will not suffice for this activity. You need to assemble a list of blogs within or related to your niche to stay abreast of. You can add them to your RSS reader or send them to a unique email to get started. You don’t need to comment on every post. Select posts that are related to your own blog to comment on.
Read the Article
It is not good enough to just read a headline and then make your comment. It is important to read the article so that you can make an insightful comment on each post that may interest other readers. Take the time to write a comment that has meaning to the blogger. If you don’t, the writer may consider your comment spam and just delete it. In addition, other readers won’t be interested in what you write.
Bad vs. Good Comments
The worst types of comments are generic in flavour. Comments such as, “Great post, mate!” or “I love your website” are not what you should be writing. If the comment can be used on any website, then you should not use it. Instead, write a comment for that specific blog post.
A better comment would demonstrate that you have read the post and have a tidbit of information or an opinion to offer to add to the discussion. This type of comment not only engages the writer of the post but may even engage other readers. Start by using proper English grammar. After all, you are not texting someone on your phone or chatting. Capitalize the first letter and use punctuation. Then make a comment that adds value to the post.
Some suggestions of valuable comments to include:
- Relating a similar experience to the one described in the post
- Discussing facts related to the post that you have access to
- Talking about a case study that is related to the post
- Offering a personal opinion about the post topic and why you have that opinion
- Adding your own expertise in that topic from your education or experience
Finding Blogs in Your Niche
To start the process of driving the right traffic to your blog through commenting, you need to create a list of blogs to comment on. One place to start is by Googling “blog directories.” You can find several online blog directories that curate blogs on a range of topics. You can also search Google for blogs on your topic. Methods for finding blogs may vary depending on how small of a niche you write in. For instance, if you are writing a cooking blog, you can find hundreds of excellent blogs to comment on. In fact, it is a good idea to further narrow your niche to baking or cake making. However, if your blog is about making craft flowers out of paper, then your available list of similar blogs may be shorter.
However, you end up searching for blogs, once you find one that looks interesting, scroll to the bottom of the first post and see if comments are accepted. If they are, you can read the post and leave your first comment. Then add that blog to your list. Keep in mind that not all blogs allow readers to comment due to spam or other reasons.
After you have made a few comments on any one particular blog, you can check your traffic statistics to see if you are getting traffic from that blog. If not, you can eliminate it from your list and try commenting on a new blog. Keep this process up until you find a viable list of 10 to 25 blogs that drive traffic to your blog. It is also important that you are able to leave a link in your bio or within the comment itself so they can visit your blog.
A good place to search for blogs is on a site called Followerwonk. Followerwonk is part of Moz. Here are the steps to search for blogs on Followerwonk:
- Log in
- Click on “search twitter bios”
- Enter a keyword related to your niche, then click
- Click on each profile to find the blog they are associated with
- Visit the blog to see if it is related to your niche
- Add related blogs to your blog list
Comments at the beginning of the comment section get more attention than later ones. The first comment or the first couple get the most attention because they are visible at the top. By visiting each post when it is first published, you are more likely to get the best comment position. You can check blogs manually on a periodic basis to see if they have new posts. You can also use a tool to help get to posts as they are written. One such tool is Feedly which is similar to the recently retired Google reader. Here are the steps to use Feedly to organize blogs:
- Go to Feedly.com
- Click on the “Get Started” button
- Log in with your Google details
- Click on the “Add Content” button
- Put the home page URL of a site that you want to comment on in the field
- To add it to your reader as a source, click on the plus sign
- If desired, organize blogs by categories
- To add a category, click on “here” and add the name of the category, then click add
- Then when you add a site you can choose the category to place it in
Once you have added blogs to Feedly, you can click on My Feedly and have all of your blogs together in one place to save time, and you can see when posts are published. Feedly gives you a preview which allows you to see if this post is one you can add value to. If you can’t, then go to the next blog. If you can add a comment with value, then you can open it in Feedly’s browser to comment on it, and close it to go to the next blog. This method offers you a way to write a lot of comments quickly and scale up your commenting for more traffic to your own blog.