ProfileTree // 21st January 2024
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
ProfileTree // 21st January 2024
The more you network, the more likely you will make a sale. Image credit: MarketingExpertus
Ranel Viala // 23rd January 2024
Harness the Power of Data Through Strategic Keyword Monitoring Keyword monitoring is a crucial practice in today’s active online shopping and information landscape, ensuring that your website remains effortlessly discoverable. But what exactly does it involve? Let’s break it down a bit: Keyword monitoring is like managing a shop. It revolves around understanding the specific […]
ProfileTree // 14th February 2024
How to use Hootsuite – This guide covers everything brands need to know about using HootSuite for social media management, including features, tips, best practices, analytics and real user reviews. It seems these days that social media consumes all of us; it’s all around us. We’re surrounded by a constant stream of endless social media […]
ProfileTree // 9th November 2023
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
ProfileTree // 11th April 2024
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
ProfileTree // 26th March 2024
Digital content is an umbrella term that is far wider than many people make of it. There are endless categories of online content, classified both by function and substance. This includes everything anyone posts on the Internet, from tweets and Facebook posts to articles and YouTube videos – it does not have to be for […]
ProfileTree // 9th November 2023
Each dot represents the average of all posts of a given length. Image credit: Medium
ProfileTree // 3rd April 2024
Video marketing doesn’t have to be a professional production job. Image credit: NeONBRAND
ProfileTree // 26th March 2024
Once you have set up your online marketing plan, you should think about your content output that will attract and maintain steady views. A proper content strategy allows you to build a following which will benefit your business in the form of a loyal customer base. Having content that caters to your viewer base will […]
ProfileTree // 13th March 2024
Tweets, retweets, followers and more! This is a list of some of the most useful free X / Twitter analytics tools that help users understand their Twitter reach and drill down to what works to get more attention on Twitter. ALSO SEE: How to Schedule Tweets What are X / Twitter Analytic Tools? X analytic […]
ProfileTree // 21st March 2024
Creating an infographic is a powerful way to communicate information visually. The key to a successful infographic is to make information engaging, easy to understand, and shareable. This is helpful online, as people tend to be too lazy to read detailed written content. Because of this fact, infographics offer many benefits from a digital marketing […]
ProfileTree // 3rd April 2024
Snapchat marketing is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between 18 and 34, but it is still an effective marketing tool even […]
ProfileTree // 8th November 2023
What is Snapchat used for? Snapchat is a popular social media and messaging app that has multiple uses. The app is best known for its disappearing photo and video messages called Snaps. Users can send Snaps to friends that will disappear after being viewed once. Snapchat also features Stories, which are collections of Snaps that […]
ProfileTree // 9th November 2023
Writing business news articles is a great way to boost your readership. As much as readers enjoy professional business tips and advice, they still want to keep up with recent events. News in business is always dynamic and rapid. That is truer today than it ever was. When writing business news, you get to offer […]
ProfileTree // 21st January 2024
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
ProfileTree // 14th February 2024
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we will look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social media […]
ProfileTree // 4th January 2024
Create a digital marketing plan with audience segmentation. Image credit: Smart Insights
ProfileTree // 6th November 2023
Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]
ProfileTree // 6th November 2023
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
ProfileTree // 19th November 2023
Getting more subscribers and views on YouTube takes time and effort. But by following proven YouTube SEO and marketing strategies, you can grow your channel faster. In this comprehensive guide, we provide 10 tactics to increase YouTube views and subscribers based on the latest YouTube algorithm and expert research. Globally, there are more than a […]
Noha Basiony // 13th February 2024
In a world where technology is continually reshaping the landscape of industries, Computer-Aided Design (CAD) has emerged as a cornerstone in the fields of architecture, engineering, and product design. As this programme can create detailed 3D models and 2D drawings with a high level of precision and efficiency, it has revolutionised the design process and […]
ProfileTree // 15th February 2024
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
ProfileTree // 5th November 2023
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
ProfileTree // 5th November 2023
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]
ProfileTree // 12th February 2024
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]
ProfileTree // 11th February 2024
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]
ProfileTree // 3rd April 2024
McDonald’s’ logo is instantly recognisable.
ProfileTree // 16th April 2024
Billions of people around the world check their emails daily. Image credit: Oberlo
ProfileTree // 26th December 2023
In this article, we are going to discuss the ethics and legalities of digital marketing. As a business, it is of utmost importance to ensure that your digital marketing operates within the boundaries of ethics and legalities in digital marketing, otherwise it could spoil your reputation and damage your brand.
ProfileTree // 10th January 2024
What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and its individual pages more attractive […]
ProfileTree // 22nd October 2023
Yoast is a very young Dutch company. They have been making a BIG impact despite only being established in 2010. There’s one simple reason for this. Yoast is achieving their goal of giving everyone worldwide the best SEO results possible, meaning a chance to rank in search engines such as Google, Bing and Yahoo. Yoast […]
ProfileTree // 22nd October 2023
Social listening is a vital part of social media marketing, where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]
ProfileTree // 25th October 2023
What is Photoshop? Adobe Photoshop is an image-editing and photo-retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Adobe Photoshop is the industry standard image editing software used by photographers, designers and visual artists worldwide. First released in […]
Ciaran Connolly // 12th October 2023
Every day, a business can generate huge amounts of data that must be carefully stored for future use. Raw data is collected to improve data-driven decisions and efficiency and make meaningful changes accordingly. Hence the role of data analytics is to take this raw information, which can only be used if it is refined and […]
