Types of Digital Marketing: Your Essential Guide to Understanding the Digital Marketing
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
Moz is one of the biggest SEMRush competitors. Image credit: Moz
What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating system, iOS Android has grown dramatically since Google released its first beta smartphone operating system in 2007, and now powers over 2 billion active devices […]
Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. YouTube has become […]
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
Google Analytics can be used to audit your website. Image credit: Google
Most content marketers struggle to engage readers. Image credit: Scoop.it
There are many misconceptions out there about Reddit. Image credit: ProfileTree
What is WordPress? WordPress is an online content management system offering a powerful web platform for businesses and hobbyists. This open source ‘PHP’ based tool offers an easy, simple and popular website creation option for non-technical users. That’s why WordPress ranks at the top of all Content Management Systems and powers 29 percent of digital […]
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]
In the ever-evolving landscape of today’s digital age, the quest for heightened productivity is relentless. As organisations and individuals strive to optimise workflows, reduce manual effort, and enhance overall efficiency, the transformative influence of Artificial Intelligence (AI) has emerged as a beacon of innovation. From automating repetitive tasks to providing predictive insights, AI is revolutionising […]
Effective sales techniques focus on both quality and quantity. Image credit: 99Firms
In today’s competitive market, it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses use great customer care to build up a dedicated following. Many factors are involved when it comes to the success of a business, all of […]
Twitter Dimensions: Images are a key part of engaging audiences on Twitter. Tweets with images see higher click-through rates and retweets compared to plain text posts. To ensure your visuals look crisp across platforms and devices, following Twitter’s guidelines for image dimensions and aspect ratios is important. The right sizes and orientations allow images to […]
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
Brand perceptions are directly tied to profitability. After all, branding is at the core of how customers interact with your customers. Your company’s brand feeds all other sales and marketing activities. Your company’s brand is a unique experience associated with a certain product or service. This means the tangible part and the feeling and aesthetic […]
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
Entrepreneurship often means taking care of all business functions by yourself. Image credit: AmazonAWS
One of the great claims of technology is that it will free up more of our time by automating boring tasks. However, many office workers have the opposite experience. Productivity apps are designed to help us use our time more effectively. Productivity apps are quite a broad category. For example, there are tools to help […]
Language learning software is more popular than ever, but why? Nowadays, we live in a globalized world. Cross-continental travel is as simple as driving one town over, and communication is much more efficient thanks to high-speed Internet. Some people want to travel looking for jobs abroad, while Others just want to explore other countries and cultures. […]
Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps – but for budding entrepreneurs, this may be a baffling mission.
Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options for app development software. There are several reasons to use these rather than going down the road of fully custom-app development. Business owners are […]
Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.
Guerrilla advertising is highly related to product placement. (Image credit: Business Insider)
Recuva and CCleaner are two of the most well-known file-recovery software tools. Image credit: Recuva, CCleaner
With the increasing popularity of the internet, almost every person uses at least one social media website. This can be a major attraction factor for many businesses looking to improve their online presence. Utilizing social media will allow you to reach much higher levels of exposure. One of the most popular social media sites is […]