Tag: Social Media Strategy and Success

Our expert business blog offers a world of digital how-to

Social Media Harassment: Your 101 Comprehensive Guide to Combating Cyberbullying

Miranne KhaledMiranne Khaled // 7th March 2024

Social media has transformed how we connect, transcending geographical boundaries and creating virtual communities that bring people together. The numerous platforms have undeniably brought about significant advancements in our ability to stay connected, facilitating instant communication and enabling the exchange of ideas on a global scale. Nevertheless, alongside its widespread adoption, we are confronted with […]

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The Profound Impact of Increased Social Media Screen Time — Key Statistics 2024

Miranne KhaledMiranne Khaled // 9th March 2024

Social media has emerged as a formidable force, transforming how we connect, communicate, and consume information. With its pervasive presence, it has woven itself into the very fabric of our lives. From the moment we wake up to the instant we lay our heads to rest at night, screen time on social media is a […]

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Unmasking the Profound Impact of Misinformation on Social Media 2024

Miranne KhaledMiranne Khaled // 23rd February 2024

Welcome to the digital era, where social media has woven itself into the very fabric of our existence, revolutionising our modes of communication, information acquisition, and idea dissemination. Amidst this vast connectivity landscape, however, lies a sinister underbelly: the proliferation of misinformation on social media.  Social media has eased various aspects of our lives, but […]

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Social Media Interactions: A Comprehensive Overview for 2024

Miranne KhaledMiranne Khaled // 21st February 2024

Social media has become a vital part of our daily lives, changing how we interact and communicate with one another. Through various platforms, we engage in social media interactions, a term that encompasses a wide range of activities. Social media interactions refer to the dynamic process of engaging, connecting, and communicating with others on social […]

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Social Media Jobs: Responsibilities, Skills, and Where to Search

Rahma AliRahma Ali // 18th February 2024

Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on.  There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing […]

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Google PageRank in 2024: What It Is and How to Improve It

ProfileTreeProfileTree // 15th February 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 27th March 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 15th February 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Best Times To Post On TikTok 2024

ProfileTreeProfileTree // 21st February 2024

Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]

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Convert Clicks into Customers with Pay Per Click Training

ProfileTreeProfileTree // 13th February 2024

Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]

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How to Optimise Social Media for Your Business in 9 Steps

ProfileTreeProfileTree // 13th February 2024

Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]

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Stand Out Online with Social Media Training

ProfileTreeProfileTree // 13th February 2024

It’s hard to imagine a world without social media these days. Not just as a source of entertainment but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]

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18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

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Macro to Micro: The Best Influencers For Your Business

ProfileTreeProfileTree // 13th February 2024

What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]

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Which Social Media Platform Is Best for My Business?

ProfileTreeProfileTree // 22nd March 2024

For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]

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Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit

ProfileTreeProfileTree // 11th February 2024

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

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Benefits of Social Media for Small Business

ProfileTreeProfileTree // 5th March 2024

As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]

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How To Increase Clicks Using GIFs

ProfileTreeProfileTree // 7th February 2024

In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]

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Who Has The Most Followers on TikTok

ProfileTreeProfileTree // 5th March 2024

TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]

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Should You Use TikTok for Business?

ProfileTreeProfileTree // 7th February 2024

If you’ve read the news or been online lately, you’ve probably heard of a new social media platform called TikTok. Easily the largest and hottest platform, TikTok is so popular that even celebrities, politicians, and sports teams are making accounts and posting content. TikTok for Business launched in June of 2020, and since then it […]

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Inspiring Digital Marketing Strategy Ideas To Nurture Consistency 

Nuala DaviesNuala Davies // 7th February 2024

Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]

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How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

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What is Ephemeral Content?

ProfileTreeProfileTree // 7th February 2024

Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy.  Social media platforms are a great way of showing ephemeral content as they are used […]

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Media Usage Statistics: A Deep Dive into Global Trends

Miral NassarMiral Nassar // 21st February 2024

Social media has become an integral part of modern life and has grown tremendously recently. As we look forward to the future of social media, understanding the current trends and statistics is essential. This article delves into the global social media usage trends, exploring popular platforms, demographics, the impact on society, emerging platforms, and the […]

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What are Social Media Algorithms and How Do They Work?

ProfileTreeProfileTree // 11th February 2024

Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On the other hand, many see algorithms as helpful and harmless. As they deliver users content that is relevant to them, rather than random posts shown […]

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Social Media Influencers: The 4 Types & How To Become Successful

ProfileTreeProfileTree // 5th February 2024

What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]

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Instagram Ads: Captivating Your Audience with Visual Storytelling

Nuala DaviesNuala Davies // 5th February 2024

You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what?  What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]

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What is TikTok?

ProfileTreeProfileTree // 5th February 2024

Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]

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Instagram Updates: You Can Now Search Using Keywords + 3 Tips

ProfileTreeProfileTree // 4th February 2024

Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios outside of these data fields had no impact on Instagram search results. This caused a bunch of problems. For one thing, it obviously led to […]

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6 Tips for Creating Great Social Media Video Content

ProfileTreeProfileTree // 13th March 2024

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

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What is Instagram Search and Explore?

ProfileTreeProfileTree // 1st February 2024

In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]

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Instagram Live Rooms: The New Feature Transforming Live Content

ProfileTreeProfileTree // 31st January 2024

This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]

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Mastering The Art of The Social Media Video Editor: Creating Incredible Micro Content

Nuala DaviesNuala Davies // 30th January 2024

Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]

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