Master Secondary Keywords to Leapfrog Your SEO Competitors
ProfileTree // 3rd January 2024
Credit: ahrefs.com
Tag: SEO Marketing - Page 2
Our expert business blog offers a world of digital how-to
Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice
Nuala Davies // 15th March 2024
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]
SEO Guide: Google’s YMYL Update | Complete Guide
ProfileTree // 10th January 2024
Comparison of search engine market shares in the past decade. Image Credit: Statistica
Marketing Campaigns: Understanding A Business Essential
ProfileTree // 31st March 2024
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]
Building a Website Without Coding in 2024 Just Got Much Easier
ProfileTree // 20th February 2024
Socrates once said, “Speak, so that I may see you”. It has become one of the most quoted phrases throughout history. In the digital world, the equivalent to these wise words would be, “Show me your website, so that I may see you.” Nothing makes a statement like a neat and professional website. It is […]
Your First WordPress Blog: The Essential Guide to Getting Started
ProfileTree // 11th April 2024
When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it. What makes WordPress different and so high in demand is that you can do anything you […]
Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond
ProfileTree // 4th February 2024
SEO is an internet marketing strategy which helps you to increase the quantity and quality of traffic on your webpage. Credit: brightvessel.com
Mastering YouTube SEO: Incredible Tips To Boost Your Video Rankings
Nuala Davies // 23rd January 2024
The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting. How do you ensure your content is discoverable amidst YouTube, a bustling platform? This is where mastering YouTube SEO presents a strategic, effective approach that is […]
What is Python SEO? Essential Libraries, Tools, and Tips for Automating SEO Processes
ProfileTree // 26th March 2024
Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO? Python is an open-source programming language that was created in […]
8 Ways to Carry Out Keyword Research
ProfileTree // 14th December 2023
Keywords should also take your target audience into consideration because then you will be able to select keywords that have been designed specifically for that niche. (Image Credit: Sunmediamarketing)
What Is a Website Audit and Why Are They Important?
ProfileTree // 18th March 2024
Cybersecurity breaches happen daily, to small and large companies, so ensuring that your site is catered for security wise is integral. (Image Credit: Security Audit Systems)
Do Google Ads Help with SEO?
ProfileTree // 21st January 2024
Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)
SEO Ultimate Guide: Everything You Need to Know
ProfileTree // 14th February 2024
ProfileTree have put together a Total Guide to SEO, containing all the tips and tricks to help your website rank.
5 Reasons Why Your Content Isn’t Ranking
ProfileTree // 13th December 2023
Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results. You put months of effort into creating amazing blogs, guides, […]
Everything you need to know about Crawl Budget
ProfileTree // 11th December 2023
Google crawl bots crawl bots and index them for users to access on SERPs, (Source: Haywood Beasley)
Video Content Marketing Examples: Inspiration From the Pros
ProfileTree // 11th February 2024
Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you. Video content has rapidly become one of the most important marketing mediums. Recent studies show that including video on landing pages can […]
5 Top Digital Marketing Methods to Grow Your Business
ProfileTree // 11th April 2024
Paid search is the most common type of PPC. Image credit: 99 Firms
Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner
ProfileTree // 17th December 2023
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]
Types of Digital Marketing: Your Essential Guide to Understanding the Digital Marketing
ProfileTree // 15th December 2023
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
SEO Basics: The Complete Guide to Ranking in 2024
ProfileTree // 16th February 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
Digital Marketing Career Growth: How to Advance in 2024
ProfileTree // 5th April 2024
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
What Is Google Analytics? How to Gain a Better View of your Users
ProfileTree // 6th December 2023
Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com
Yoast Academy: The Easy Way to Learn SEO?
ProfileTree // 5th December 2023
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
What Is SEMRush? A Comprehensive Overview of SEMrush’s Features and Benefits
ProfileTree // 5th December 2023
Moz is one of the biggest SEMRush competitors. Image credit: Moz
What Is A Breadcrumb? A Comprehensive Guide for Web Design Beginners
ProfileTree // 4th December 2023
Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com
What Is A Social Aggregator? A Comprehensive Guide for Businesses and Organizations
ProfileTree // 4th December 2023
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
What Is A Website Audit? The Ultimate Guide for Business Owners
ProfileTree // 4th December 2023
Google Analytics can be used to audit your website. Image credit: Google
What is Readability? An Easy Boost for Content ROI
ProfileTree // 3rd December 2023
Most content marketers struggle to engage readers. Image credit: Scoop.it
What Is BuzzSumo 2024: The Complete Guide for Bloggers and Marketers
ProfileTree // 11th April 2024
One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and the company’s websites. There are countless ways to go about this. One of the most popular is BuzzSumo. BuzzSumo allows you to analyse the most popular terms […]
What Is Organic Reach? 101 on How to Maximise Success
ProfileTree // 3rd December 2023
Organic reach has declined steeply on Facebook in recent years. Image credit: RasDigitalMarketing
What Is Grey Hat SEO, and Should you Worry about it?
ProfileTree // 30th November 2023
SEO uses different strategies and techniques to improve the online visibility of your website. Credit: ProfileTree.com
What Is An SEO Title (Definition & 14 Tips To Craft a Compelling One)
ProfileTree // 7th February 2024
What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description. It is important to bear in mind that the title tag is in the HTML […]
10 Best AI Marketing Tools
Eman Sameh // 11th February 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
What Is Black Hat SEO? And Should you Really Care?
ProfileTree // 29th November 2023
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
What Is Google Ranking? A Modern Business Essential
ProfileTree // 5th December 2023
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
Page 2 of 4