ProfileTree // 4th January 2024
What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. In the bustling marketplace, where ideas swirl and products jostle for attention, success doesn’t happen by chance. It’s a carefully charted course, navigated by a powerful tool: product […]
ProfileTree // 4th January 2024
How to generate energy from waste? We discussed the modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. Imagine a world where our overflowing landfills weren’t just festering heaps of discarded things, but brimming with hidden potential. A world where banana peels become electricity, coffee […]
ProfileTree // 4th January 2024
A very targeted focus is needed thrive in urban markets like New York. Image credit: Jason Briscoe
ProfileTree // 4th January 2024
Positive Parties is an inspirational, motivational and transformational training and coaching company. Image credit: Positive Parties
ProfileTree // 3rd January 2024
Brexit Impact on Business – Brexit refers to the withdrawal of the United Kingdom (UK) from the European Union (EU) following a national referendum vote held in 2016. In that vote, 51.9% of British citizens opted to leave the EU trading bloc it had been a member of since 1973. Triggered by the outcome, the […]
ProfileTree // 3rd January 2024
What is Company culture? refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. It is the unwritten norms and behaviors exhibited by teams within a workplace. A company’s culture has tangible impacts on nearly all aspects of performance and operations: When did you last REALLY […]
ProfileTree // 3rd January 2024
In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health. During Vivian’s fascinating interview, she touched on subjects including the aims of her other company, Wellness Consultant NI, which looks at modern life is impact […]
ProfileTree // 3rd January 2024
Hanlon is a global property brand. Image credit: Beckett Hanlon
ProfileTree // 4th February 2024
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on different blogs, what would make your blog stand out amidst the clutter? Unless you’ve been living under a rock, then you’ve heard of the term […]
Maha Yassin // 20th February 2024
Do you sometimes feel overwhelmed amidst the business development labyrinth, unsure how to steer in the right direction? You’re certainly not alone; it’s a path many have trodden before. It may astound you that 90% of global firms are small businesses—a righteous salute to all those intrepid entrepreneurs who dive headlong into the bustling world […]
Maha Yassin // 25th December 2023
Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component – harnessing critical business strategy statistics. Studies suggest that whilst 67% of leaders deem their organisations skilful at formulating strategies, only half feel they execute them adeptly. In this article, we’ll […]
ProfileTree // 20th December 2023
The Dunadry Hotel has been undergoing renovations to boost its offering to customers. Image credit: Trip Advisor
ProfileTree // 4th January 2024
In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.
ProfileTree // 15th December 2023
Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]
ProfileTree // 22nd April 2024
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to know what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from […]
ProfileTree // 23rd April 2024
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]
ProfileTree // 31st March 2024
First-hand tips from Andrew Hassard How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video […]
ProfileTree // 22nd April 2024
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector […]
ProfileTree // 22nd April 2024
The topic of self development skills is a growing point of interest for people worldwide. Thanks to advances in technology and science, we can apply tested methodology to carve a path to success. We have access to virtually the entire human knowledge with a simple click. And if you look up self development skills, you […]
Maha Yassin // 14th January 2024
Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]
ProfileTree // 11th December 2023
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business Leaders video interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. She introduced her background and expertise: “I […]
ProfileTree // 31st March 2024
How important is bookkeeping for a small business? A superb summary by a Northern Ireland-based specialist sums up just how vital bookkeeping is for companies big and small. Marie, of New Balance Bookkeeping, pointed out that “staying on top of their accounts” can help companies to “make strong business decisions”. Introducing the work of her […]
ProfileTree // 21st February 2024
Andrew Dobbin has been helping business owners across Northern Ireland gain clarity, focus and accountability since 2011. Image credit: The Business Mindset
Panseih Gharib // 20th February 2024
Recycling can often be a puzzling subject for many businesses. Are we doing our bit? Do the recycling statistics indicate that we’re making a significant impact? With data showing the recycling rate (including composting) in America slipped to 32.1% in 2018 from 34.7% in 2015, there’s plenty of space for us to step up our […]
ProfileTree // 17th March 2024
Eldron’s goal is to empower buyers in the property buying process. Image credit: Eldron
ProfileTree // 4th February 2024
Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]
ProfileTree // 19th January 2024
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
ProfileTree // 12th December 2023
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.
It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. When you want to use a certain business strategy, you have to transform your target to a business oriented strategy including budget calculations.
Every business entity is centred around its resources to generate its main source of revenue, so a specified business plan has to be put in motion to meet the needs of the association’s members and targets, this plan is called portfolio analysis.
The portfolio analysis meaning can get complex, however, essentially portfolio analysis helps in the connection of the process of devising a strategy and its execution, aiding the process of budget allocation. Portfolio analysis is the product of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School.
Eman Sameh // 14th January 2024
Have you ever pondered why your business isn’t escalating the way you planned? As an entrepreneur, you must have gone through all kinds of analysis and investigations to recognise the problem. However, leadership is one aspect that many business people pay no attention to. Did you know that 77% of businesses report a shortfall in […]
Miral Nassar // 22nd April 2024
Human Resource (HR) management is undergoing significant transformations with the increasing integration of HR statistics-driven approaches in the workplace. The use of HR statistics has become a top priority for HR professionals and leaders, enabling them to make informed decisions and strategic plans. The reliance on HR statistics intensifies as organisations strive to enhance employee […]
Panseih Gharib // 25th November 2023
Air travel statistics continue to forge ahead in 2023 despite the pandemic’s lingering challenges. The latest outlook reveals significant milestones achieved and a promising trajectory for the year. The global air travel industry in 2023 demonstrates resilience and adaptation in the face of unprecedented challenges. With a steadfast focus on recovery, various regions have made […]
Sara Lynch // 22nd November 2023
In the high-stakes world of corporate leadership, the journey of a CEO can often resemble a rollercoaster ride, filled with unexpected twists and turns.
Miral Nassar // 22nd November 2023
The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products: The First P in The Marketing Mix, Price: The Second P in The Marketing Mix, and Place: The Third P in The Marketing Mix. So, […]
Noha Basiony // 23rd April 2024
Traversing the somewhat bewildering terrain of digital business can certainly appear intimidating for a good number of organisations out there. But here is a bit of comforting news: you are in rather good company. With an impressive 56% of firms globally prioritising their own transition into the digital sphere, it is starkly evident that we […]
ProfileTree // 31st March 2024
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate optimisation (CRO) This is done by tracking the actions of users on your website. To maximise user engagement, it is important to adjust your website […]
ProfileTree // 21st January 2024
Suppose you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us). In that case, you’ll be quick to realize we’re particularly adept at quite a handful of things: Online marketing, analytics, design, app development and a smorgasbord of other such topics. But our favourite […]
