ProfileTree // 21st January 2024
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
ProfileTree // 21st January 2024
The more you network, the more likely you will make a sale. Image credit: MarketingExpertus
ProfileTree // 11th February 2024
Users could customise their dashboards by moving around these columns or adding new ones. Image credit: GrowVisibility
ProfileTree // 9th November 2023
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
ProfileTree // 11th April 2024
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
ProfileTree // 9th November 2023
Comparative market analysis has several key components. Image credit: SlideStream
ProfileTree // 26th March 2024
Digital content is an umbrella term that is far wider than many people make of it. There are endless categories of online content, classified both by function and substance. This includes everything anyone posts on the Internet, from tweets and Facebook posts to articles and YouTube videos – it does not have to be for […]
ProfileTree // 3rd April 2024
Video marketing doesn’t have to be a professional production job. Image credit: NeONBRAND
ProfileTree // 14th February 2024
Social media is a huge phenomenon that seems to appear overnight and spread through the whole world like a virus. Have we ever asked ourselves, ” Why use social media ?” Social media is a phrase used to describe an online platform. But what can we define social media as? Is it just an online […]
ProfileTree // 26th March 2024
Once you have set up your online marketing plan, you should think about your content output that will attract and maintain steady views. A proper content strategy allows you to build a following which will benefit your business in the form of a loyal customer base. Having content that caters to your viewer base will […]
ProfileTree // 8th November 2023
What is Snapchat used for? Snapchat is a popular social media and messaging app that has multiple uses. The app is best known for its disappearing photo and video messages called Snaps. Users can send Snaps to friends that will disappear after being viewed once. Snapchat also features Stories, which are collections of Snaps that […]
ProfileTree // 22nd April 2024
Your business needs a digital marketing plan, whether a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget that old saying, “If you build it they will come.” Simply building a […]
ProfileTree // 22nd April 2024
Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]
ProfileTree // 6th November 2023
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
ProfileTree // 21st March 2024
“The best way to get one link is to create something truly great that links to naturally.” – Rand Fishkin, SEO expert. While Fishkin emphasizes the power of naturally acquired backlinks, the reality is that creating such content consistently and waiting for organic links can be a slow process. This is where the backlink conundrum […]
ProfileTree // 15th December 2023
Wordcount vs average traffic. Image credit: Neilpatel.com
ProfileTree // 11th February 2024
The history of Twitter shows the service started in 2006, and in less than six years, it exceeded over 100 million users, who post 340 million+ “tweets” daily. Tweets are short, 140 characters or less, messages from members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, live events, […]
ProfileTree // 20th February 2024
Digital marketing tools provide critical capabilities for businesses looking to connect with audiences and grow online. In this comprehensive guide, we will examine the essential categories of digital marketing tools and how they can be leveraged for success. If you run any business, understanding the different digital marketing tools available is essential. Every move must […]
ProfileTree // 12th February 2024
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]
ProfileTree // 11th February 2024
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]
ProfileTree // 22nd April 2024
Digital marketing channels provide critical touchpoints for engaging today’s consumers wherever they spend time online. In this comprehensive guide, we will examine the major digital marketing channels, their unique value propositions, and effective strategies for success. If you run any business, you must understand the different digital marketing channels. Whether you’re focusing on social media, […]
ProfileTree // 8th December 2023
eMarketing involves a wide range of different channels. Image credit: CoSchedule
ProfileTree // 8th March 2024
Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalized ways to engage your audience, not having any elements in your day-to-day interactions could hurt your conversions and revenue streams. There are several benefits of social […]
ProfileTree // 1st November 2023
The Importance of Social Media: Social media marketing provides valuable benefits for brands looking to expand reach, gain insights, boost SEO, convert sales, and more. Developing a strategic presence on social platforms should be a priority for today’s businesses. Social media has become a major component of companies’ marketing strategies. This is true whether you […]
ProfileTree // 2nd April 2024
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple”, and the name stuck, despite a copyright challenge from The Beatles, who had already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a […]
ProfileTree // 31st October 2023
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]
ProfileTree // 22nd April 2024
Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, a Harvard Business […]
ProfileTree // 30th October 2023
Video allows for a viewer to get more information as they can visually see what is happening. If a business produces a good video as part of its marketing, people will likely begin to share the video, which will draw more attention towards it and result in more sales. This comprehensive guide covers everything brands […]
ProfileTree // 15th February 2024
Believe it or not, making an app is actually very similar to making a website. For example, you can purchase a template to make the process of building a website easier. Likewise, you can buy a template to make the process of building a mobile app easier as well as cheaper. However, most businesses need […]
ProfileTree // 30th October 2023
Lead Magnet: Email marketing was a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could enter in their email addresses if they wanted to see more content or subscribe. As the internet has continued to grow and dominate the advertising world, however, fewer and fewer […]
ProfileTree // 22nd April 2024
Many businesses don’t fully understand online marketing. In fact, it’s all too common to meet businesses who think occasionally posting on Facebook is enough to reach new customers. Unlike traditional marketing, the costs of marketing online are considerably lower. This makes online marketing incredibly accessible, especially for smaller businesses. It is also highly adaptable to […]
ProfileTree // 22nd March 2024
When it comes to creating a website, for any reason, a multitude of factors need to be considered. However, Ecommerce website development poses several unique challenges. while solutions Eye-catching aesthetics, streamlined navigation and clarity of purpose are important elements in any website that are intended to convey a message from you to anyone who visits […]
ProfileTree // 22nd April 2024
Email marketing is one of the earliest forms of digital marketing that has persisted for an important reason. It works because email is virtually unavoidable in the modern world, meaning email marketing provides incredible ROI. People can forgo having numerous social media accounts and install ad-blockers, but virtually everyone who uses the internet at all […]
ProfileTree // 22nd March 2024
Content Marketing is a long-term strategy whose function is to create relevant and valuable material that speaks to the audience and ultimately makes them your customers. Simply put, it is how brands tell stories to engage potential and existing customers. Content gives them an idea of what you have to offer before they put their […]
ProfileTree // 18th January 2024
Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]
