Tag: Google Marketing - Page 2

Our expert business blog offers a world of digital how-to

What Is Google Search? Your Essential Toolkit for Enhanced Search Rankings

ProfileTreeProfileTree // 28th November 2023

There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]

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What Is Google Drive? The Ultimate Guide for Businesses

ProfileTreeProfileTree // 28th November 2023

Google Drive is an alternative to the more well-known Microsoft Office suite. Image credit: Google

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Unlocking the Power of Google Sheets: Your Comprehensive Guide to Spreadsheet Mastery

ProfileTreeProfileTree // 28th November 2023

Google Docs and Sheets are two different but related tool. Image credit: Google

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What is Keyword Research? A Complete Guide to Effective Keyword Research for SEO

ProfileTreeProfileTree // 16th November 2023

What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]

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Social Media Sites List – Master Marketing on the Top 10 Platforms This Year

ProfileTreeProfileTree // 11th February 2024

Social media sites list every major network, app, forum, and community where users gather online. For businesses and marketers, having a presence on the right social platforms where your audience is already highly engaged can significantly boost brand awareness, website traffic, leads and sales. But with new sites emerging constantly, it’s crucial to focus your […]

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Google Analytics Bounce Rate Got You Down? 10 Pro Tips to Improve It

ProfileTreeProfileTree // 12th November 2023

Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]

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Google Link Builder Techniques: 15 Actionable Tips for More Organic Traffic

ProfileTreeProfileTree // 21st January 2024

In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information.  Google Link Builder is one of the most crucial tools for the success of any […]

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From Research to Results: Mastering Google AdWords Keyword Planner for Effective Keyword Discovery

ProfileTreeProfileTree // 5th November 2023

Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]

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List of Social Media Sites and Apps – 40 Most Popular Networks by Category

ProfileTreeProfileTree // 17th December 2023

The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]

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10 Reasons Google Maps Marketing is Killer for Driving Traffic

ProfileTreeProfileTree // 7th March 2024

Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need.  Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]

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The Complete Guide to SEO Copywriting: How to Drive Organic Traffic

ProfileTreeProfileTree // 13th February 2024

SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]

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SEO Agency: Building Your Presence Online with SEO

ProfileTreeProfileTree // 13th March 2024

Back in the day, if you wanted to get noticed, it meant renting a billboard, taking out an ad in a newspaper, or if you could not do the last two, then you could just put up a sign somewhere about the website you own. But now, with large search engines being the go-to fonts […]

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What Is Google Assistant? + 7 Amazing Uses

ProfileTreeProfileTree // 25th October 2023

What is Google Assistant? The arrival of voice-activated search makes Google Assistant essential if you want to keep your website up to date with the shifting internet search trends. Voice assistants and digital assistants have made it possible to perform searches without the aid of a keyboard. While there are a number of different voice […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 4th February 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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GTmetrix: Everything You Need to Know About This Easy-to-Use Speed Testing Tool

Nouran AshrafNouran Ashraf // 25th June 2023

Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]

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An Overview of Our Google Analytics 4 Training Webinar

Claire MulliganClaire Mulligan // 6th November 2023

In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar.

This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation (SEO), web design and digital support online. As a business, our primary goal centres around training and providing online solutions. Stephen’s main focus is providing guidance and strategic planning around using analytics for your business, but most importantly, why you should be using it and why you should be transitioning correctly to GA4.

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Free GA4 Training: Getting to Grips With Google Analytics 4

Sara LynchSara Lynch // 12th June 2023

ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.

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Google Analytics 4 Training – Our Complete GA4 Training Free

Sara LynchSara Lynch // 12th June 2023

ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4.  We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data. 

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Claire MulliganClaire Mulligan // 20th February 2024

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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