ProfileTree // 5th February 2024
What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating system, iOS Android has grown dramatically since Google released its first beta smartphone operating system in 2007, and now powers over 2 billion active devices […]
ProfileTree // 4th February 2024
Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet
Rebekah McCaig // 25th April 2024
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities. In this post, we’ll explore some of the top digital marketing tools that […]
ProfileTree // 4th December 2023
Affiliate marketing is when freelance marketers conduct campaigns in exchange for a commission on any sales they drive. Image credit: SimilarWeb
ProfileTree // 3rd December 2023
Most content marketers struggle to engage readers. Image credit: Scoop.it
ProfileTree // 22nd March 2024
Content marketing trends are essential to keep track of if you want to make content work hard for your business. With more and more companies using content to engage with their customers, staying one step ahead brings real benefits. However, it seems like every week there is a new top content marketing trend. How are […]
ProfileTree // 3rd December 2023
It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen
Miranne Khaled // 15th April 2024
As the digital landscape evolves, website owners often find themselves seeking new ways to enhance their online presence and improve user experience. WordPress is a well-known content management system (CMS), also known as WP, used for different functionalities, especially blog creation and building a website or even an online store. If you already have an […]
ProfileTree // 30th November 2023
SEO uses different strategies and techniques to improve the online visibility of your website. Credit: ProfileTree.com
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
ProfileTree // 26th March 2024
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]
ProfileTree // 21st April 2024
What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]
ProfileTree // 15th April 2024
What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]
ProfileTree // 20th February 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
ProfileTree // 31st March 2024
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]
ProfileTree // 14th December 2023
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
ProfileTree // 28th November 2023
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
ProfileTree // 16th January 2024
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
ProfileTree // 22nd April 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
ProfileTree // 3rd April 2024
What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]
ProfileTree // 5th March 2024
Mobile users are the largest group on the internet. Image credit: HootSuite
ProfileTree // 22nd March 2024
What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses. In an increasingly distracted digital landscape flooded with messages vying for audience mindshare across devices, […]
ProfileTree // 22nd April 2024
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to increase the amount of time people spend on your site and make information easy to locate. The goal of UX design in business is to […]
ProfileTree // 22nd April 2024
What is content? Content is a message to a targeted group of readers. It can take the form of text, audio, video or multimedia graphics. Content is the main way that companies communicate the benefits of their products, services or ideas to customers and leads. When content is created and published in this way, it’s […]
ProfileTree // 27th November 2023
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
ProfileTree // 11th April 2024
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name for granted. In fact, this will have many implications for your business down the line. Your domain name impacts your SEO, UX and brand recognition. […]
ProfileTree // 28th March 2024
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
Nuala Davies // 11th February 2024
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
ProfileTree // 11th December 2023
One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]
ProfileTree // 14th March 2024
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
ProfileTree // 25th March 2024
The first thing a potential customer sees is your content. It is what they base their decision on. There are many factors to consider when choosing your content, such as current trends, the popularity of certain keywords and SEO factors. The importance of creating winning content regularly simply cannot be overstated. Recent statistics show that […]
Noha Basiony // 16th November 2023
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
ProfileTree // 26th March 2024
“What is content writing?” is a great question to ask as the digital world becomes centred around the power of organic content. Internet content is becoming increasingly popular these days, creating platforms for all kinds of niches and interests. These ever-growing online communities are full of marketing potential – this is where content writers come […]
ProfileTree // 22nd April 2024
Today, good marketing isn’t just about catchy ads anymore. It’s about having the right know-how to ensure the right people see your message. Imagine combining the creativity of marketing with the precision of technology – that’s exactly what marketers do! But what are the skills needed for marketing in this digital age? Let’s dive into […]
ProfileTree // 14th November 2023
Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR
