Tag: Content Marketing Strategy

Our expert business blog offers a world of digital how-to

The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne KhaledMiranne Khaled // 8th March 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

Read Article

Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

Read Article

18 Ideas of What to Post on Social Media for Your Business

Noha BasionyNoha Basiony // 13th February 2024

In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement.  This article […]

Read Article

Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th February 2024

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

Read Article

What is UX Writing 

ProfileTreeProfileTree // 7th February 2024

User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]

Read Article

Ultimate Guide to Search Engine Marketing for Tourism Businesses

ProfileTreeProfileTree // 7th February 2024

most of your first-visit traffic normally comes from SEM, while other channels like social or email begin to drive traffic once users are already aware of your brand. (Image Credit: Moximetrics)

Read Article

Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit

ProfileTreeProfileTree // 11th February 2024

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

Read Article

Writing a Blog for Your Website in 10 Easy Steps

ProfileTreeProfileTree // 9th February 2024

Writing a blog is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

Read Article

Start a Podcast for Your Business in 9 Easy Steps

ProfileTreeProfileTree // 5th February 2024

In today’s digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that can help you achieve these goals and more. Here are just a few reasons why starting a podcast for your business is a smart move: […]

Read Article

What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 22nd March 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

Read Article

The Ultimate Guide to Content Marketing ROI Statistics!

Esraa MahmoudEsraa Mahmoud // 11th February 2024

Do you feel like your content marketing is a bottomless pit, swallowing your budget but spitting out crickets? You’re not alone. Many businesses struggle to measure the true impact of their content efforts, leaving them frustrated and unsure if their hard work is actually paying off. But fear not, weary marketer! Today, we’re diving deep […]

Read Article

QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih GharibPanseih Gharib // 26th February 2024

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

Read Article

SEO for Events: A Complete Guide

ProfileTreeProfileTree // 1st February 2024

The search engine results page feature that shows all the events in an area you have searched for is known as the events pack. (Image Credit: ProfileTree)

Read Article

4 Content Marketing Mistakes Everyone Makes

ProfileTreeProfileTree // 11th February 2024

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

Read Article

How to Write an Effective Email to Engage Users?

Sara LynchSara Lynch // 12th February 2024

Creating an engaging and effective email is a necessary step for successful email marketing campaigns. In this competitive digital world, it is not an easy task to stand out among others without putting in extra effort. It includes creating and following a strategic approach and implementing several proven techniques to make your email engaging. 

Read Article

Working in Freelance? Here’s How to Convince Clients You’re Their Best Option With Katie Harrington

ProfileTreeProfileTree // 29th January 2024

How can businesses make informed decisions around freelance work, and how freelancers actually succeed? We sat down with Katie Harrington to talk about this subject and more.

Read Article

Content Personalisation: Requirements and Implementation Strategies

ProfileTreeProfileTree // 29th January 2024

Audience insights are the biggest barrier to creating personalised content. Image credit: HubSpot

Read Article

Leveraging the Powerful Potentials of Visual Content Marketing in 2024

Miranne KhaledMiranne Khaled // 27th January 2024

In today’s fast-paced and ever-changing marketing landscape, staying ahead is essential for businesses of all sizes. With consumers continuously bombarded with information, capturing their attention has become more challenging. This is where visual content marketing becomes a potent tool that aims to engage and connect with target audiences. Visual content marketing is a dynamic and […]

Read Article

The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

Read Article

The Unexpected Hero: Direct Mail Marketing Statistics

Maha YassinMaha Yassin // 21st February 2024

Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]

Read Article

6 Ways Your Content Marketing Strategy Will Change

ProfileTreeProfileTree // 11th March 2024

In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest […]

Read Article

How to Define Your Audience for Content Marketing

ProfileTreeProfileTree // 22nd March 2024

How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It’s about understanding who your ideal customers are, what they crave, and how they interact with content across platforms. By analysing demographics, interests, behaviors, and psychographics, brands can craft personalised content that resonates deeply, […]

Read Article

Content Marketing Agency: Why Choose Us?

ProfileTreeProfileTree // 22nd March 2024

How has the concept of a content marketing agency transformed our relationships with advertising?  Looking back over the years, advertisements were the traditional option of marketing for a business, and it can still be seen today.  You would see billboard advertisements in cities – someone would give you a flyer while you are on a […]

Read Article

Digital Marketing Trends to Keep an Eye On

ProfileTreeProfileTree // 4th February 2024

Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]

Read Article

How to Develop an Instagram Content Strategy? Image Licensing Insights from Sarah Stenhouse

ProfileTreeProfileTree // 14th January 2024

Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO […]

Read Article

Understanding the Marketing Funnel: How to Create One?

Panseih GharibPanseih Gharib // 24th January 2024

In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]

Read Article

Starting a Podcast and How to Market it

ProfileTreeProfileTree // 20th January 2024

As of January 2021, there are currently over 1,750,000 podcast shows worldwide with over 42 million episodes (Podcast Insights). Image source: Unsplash @aaronburden

Read Article

Digital Marketing Belfast: All the Benefits You Need to Know

ProfileTreeProfileTree // 11th January 2024

In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]

Read Article

How to Create a Custom MailChimp Template: Best Practice Guide

Rebekah McCaigRebekah McCaig // 11th January 2024

In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.

Read Article

How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

Read Article

How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

ProfileTreeProfileTree // 10th January 2024

In the bustling digital landscape, content is king. We’re bombarded with articles, videos, and social media posts every day, fighting for fleeting attention spans and precious clicks. But in this content cacophony, engagement is a crucial element separating the mere “noise” from the truly captivating experience. Increase Content engagement isn’t just about racking up views […]

Read Article

A Guide to the Best Landing Page Examples

Eman SamehEman Sameh // 14th January 2024

Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a landing page genuinely effective? How do you design one that resonates with your audience and achieves your goals? In this article, you’ll explore the essential […]

Read Article

6 Blogging Tips: What is Blogging and How to Make a Start?

ProfileTreeProfileTree // 11th January 2024

You can use a blog to keep your clients updated – this will introduce more people to your latest products and services. Image source: Entrepreneur,com

Read Article

LinkedIn Engagement: Incredible Ways To Utilise Your Employee Network 

Nuala DaviesNuala Davies // 23rd January 2024

From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world’s largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’  These stats verify that LinkedIn offers a world of possibility in regards to representation of your business online.It is emerging as top dog in relation […]

Read Article
Page 1 of 6