Tag: Business Strategy Tips - Page 3

Our expert business blog offers a world of digital how-to

Building a Vegan Business with Azhar Murtaza

ProfileTreeProfileTree // 23rd January 2024

de of ProfileTree’s Amazing Food & Drink series, we sit down with Azhar Murtuza from Born Maverick to talk vegan values, environmental sustainability and running a successful food business.

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Food Safe System: Digitising the Culinary World

ProfileTreeProfileTree // 23rd January 2024

Neil Bradley’s Food Safe System cuts through the legwork involved in activities like fridge temperature monitoring with the aim of giving chefs more time to concentrate on creating meals. Image credit: SyncNI.com

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Scaling a Services Company with Pat Ryan

ProfileTreeProfileTree // 25th March 2024

The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out some fascinating insights as part of our Business Leader Series, highlighting some of our favourite pre-lockdown interviews that give us cause to be hopeful for the […]

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Oranga Creative: Why You Should Build Your Brand

ProfileTreeProfileTree // 23rd January 2024

Chiho Tang, Owner of Organa Creative, is passionate about all things design and going the extra mile for clients who want to stand out with their branding. Image credit: Organa Creative

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What is a Knowledge Base, and Why Does Your Business Need One?

ProfileTreeProfileTree // 11th March 2024

Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company, keeping track of changes, including products, services and processes, can be difficult, especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]

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The Importance of Branding for Business

ProfileTreeProfileTree // 2nd April 2024

Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand loyalty. Despite this, many businesses fail to invest in their branding. In our latest Business Leaders interview, we sat down with Gareth Tipping, Sales Director […]

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Benefits of Business Consultancy With Brendan Murphy

ProfileTreeProfileTree // 21st January 2024

By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in Lisburn, Northern Ireland. During our conversation with the business expert, we learn all about the benefits business consultancy can bring. To gain fascinating insights on […]

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Sports Facility Management Solutions With Pitchbooking – Fearghal Campbell

ProfileTreeProfileTree // 16th April 2024

Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online booking system for sports facilities. Campbell provided an insight into his background and his business journey that led him to Pitchbooking. Coming from a background […]

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African Aviation & Event Marketing With AviaDev’s Jon Howell

ProfileTreeProfileTree // 21st January 2024

We’ve picked out some highlights of our award-winning Business Leader Series which give us hope for the future, this time focussing on last year’s interview with AviaDev’s Jon Howell around event marketing and the future of the aviation industry.

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Agile for Marketing: All You Need to Know (With 5 Examples)

ProfileTreeProfileTree // 21st January 2024

Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as the “modern” approach that transforms the marketing department. For some companies, the Agile methodology has been revolutionary and fruitful. For many others, it was mere […]

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Importance of Digital Transformation WitLouise O’Conor

ProfileTreeProfileTree // 21st January 2024

Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]

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Analysing Business Dynamics Statistics of High-Tech Industries

Panseih GharibPanseih Gharib // 11th February 2024

Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and are widely recognised for providing valuable insights into businesses’ growth, composition, and behaviour over time. Business dynamics statistics, commonly collected and analysed by organisations such […]

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Video Marketing Strategy: Is It Important?

ProfileTreeProfileTree // 18th January 2024

Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when creating video content for your business. The power of video marketing shouldn’t be underestimated but there are many aspects that need to be considered from […]

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Girls Group Holiday: How Travel Can Empower Women in Business

ProfileTreeProfileTree // 25th March 2024

For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group Holiday, who left her career in law to create her own business. Through her own time travelling, Sophia was inspired to fill a gap in […]

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Importance of Business Networking | Business Connections | Grant Powell

ProfileTreeProfileTree // 21st January 2024

Co-working spaces are the prime place to network and make valuable connections. Image credit: Egi.com

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Transforming A Traditional Business: How to Start a Business Online

ProfileTreeProfileTree // 18th January 2024

Ninjadry’s USP is convenience. Image credit: Ninjadry

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Why Your Business Needs Digital Training

ProfileTreeProfileTree // 18th January 2024

What’s the main difference between Netflix and Blockbuster? One moved with the times and the other didn’t. Image credit: Blockbuster, Netflix

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Exploring the Rollercoaster of Family Business Statistics 

Salma SamirSalma Samir // 20th February 2024

Imagine a world where Grandma’s secret cookie recipe is worth more than Bitcoin, and your cousin’s used sock collection funds the next big tech startup. That’s the reality of family businesses, where blood, sweat, and (sometimes) tears combine to build empires that make Game of Thrones look like a children’s tea party. But before you […]

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Technology in Education with Michael Humphreys

ProfileTreeProfileTree // 25th January 2024

In the first of our remote interviews, we sit down with Edmin Software’s Michael Humphreys to talk about technology in education and student support services.

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The Importance of Visitor Experience with Nuala Mulqueeney

ProfileTreeProfileTree // 17th January 2024

The Covid-19 pandemic has shut the door on international tourism. Thankfully, we have professionals like Nuala on our doorstep.

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Funding and Investing in Early-Stage Technology Companies with Barry Brennan

ProfileTreeProfileTree // 25th March 2024

Funding and investing in early stage technology companies always carries a high degree of risk. Indeed, the outbreak of the Covid-19 pandemic has made the world of funding and investment more precarious, with efforts such as fundraising, scaling and project management presenting more challenges than ever before. For an informed understanding on the subject, we […]

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The Importance of Financial Planning?

ProfileTreeProfileTree // 17th January 2024

Talking Money With Nick Lawlor The importance of financial Planning? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how the right approach to income and money can help people to stay well-prepared for a range of eventualities at every stage of life. During a […]

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How Can Global Professional Services Help Companies?

ProfileTreeProfileTree // 16th January 2024

Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise. Hew Campbell, formerly of Axiom, began by outlining a career path which led to working in Belfast as part of a team delivering innovative approaches […]

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Digital Marketing Trends to Keep an Eye On

ProfileTreeProfileTree // 4th February 2024

Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]

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Reputation Management: How to Keep Your Business Name in the Clear

ProfileTreeProfileTree // 28th March 2024

The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]

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What is Compliance Technology?

ProfileTreeProfileTree // 16th January 2024

Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a business management solution with governance, risk and compliance (GRC) at its core, has explored these topics and many more. Marketing Manager Emily Hill, speaking during […]

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7th Venture Consulting: The Benefits of a Mastermind Group

ProfileTreeProfileTree // 16th January 2024

Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. This type of peer support is endorsed and mastered by specialist Miceál O’Kane of 7th Venture Consulting. In our latest Business Leaders episode, Miceál gives […]

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Could Executive Coaching Help Your Business? Life Coaching With Fiona Molloy

ProfileTreeProfileTree // 16th January 2024

How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these topics, and more, during a ProfileTree Business Leaders video interview. Could Executive Coaching Help Your Business? She began by introducing her own expertise and the […]

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What Tourism Development Lessons Can We Learn From Dubai? Sumaira Isaacs Explains

ProfileTreeProfileTree // 16th January 2024

A tourism specialist who develops destinations on a global scale has shared some valuable insights into how locations, including Dubai and Pakistan, are promoted to help grow their visitor numbers. Tourism strategist Sumaira Isaacs explored these topics and many more during a ProfileTree Business Leaders interview. International Tourism Development and Tourism Strategy, Lessons From Dubai […]

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How to Use a Membership Business Model? Talking Hotels With Sam Riches, The Curtain

ProfileTreeProfileTree // 16th January 2024

Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing at The Curtain in Shoreditch, has explained how membership is used as one element of the five star hotel’s offer. The Curtain also offers a […]

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How to Grow Business? Scaling Advice With Pat Ryan, Ryans Cleaning

ProfileTreeProfileTree // 16th January 2024

How to grow a business? A County Tipperary-based entrepreneur has described how his cleaning company expanded from providing general cleaning services to being a prominent, large-scale festival and event cleaning specialist. During a ProfileTree Business Leaders video interview, Pat Ryan explained how his company’s client list initially grew after services were provided for some major […]

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Starting Food Business? Tips for Food Producers With Oonagh Monahan

ProfileTreeProfileTree // 16th January 2024

Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Dreaming of taking your cherished family recipes or time-honed cooking capabilities to market? You’re not alone. The rise of ghost kitchens, delivery apps and changing consumer palettes accelerated by the pandemic has fueled surging interest […]

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Julie Allen Consulting: ACT Training and Behavioural Change Tools

ProfileTreeProfileTree // 15th January 2024

Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty for them. In our latest installment of ProfileTree’s Business Leaders series, we chat with specialist Julie Allen, who helps people unlock behavioural change, and “live […]

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What is Data Digitalisation?

ProfileTreeProfileTree // 15th January 2024

Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach to data governance. Ann-Marie McSorley, who is Founder and CEO of Veri, also outlined how better use of the data involved in the likes of […]

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Claire Loftus: The Importance of Employee Engagement and a Happier Workplace

ProfileTreeProfileTree // 3rd April 2024

What’s the secret to creating a happier workplace? In our recent Business Leaders episode, we chat to employee engagement specialist Claire Loftus on how to unlock the potential of team members in a business. Claire is Director of Evolve, a consultancy built around HR and employee engagement. She brings over a decade of professional experience […]

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