What are the advantages of branding? In a globalised, competitive market like today’s business environment brand has become more important than ever. But what is
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Tag: Branding for Businesses
So, if you’ve asked ‘why is personal branding important?’ you might even have thought ‘it really isn’t for me’ too? We get that. It’s easy
Why rebrand? Overhauling the visual image of your company can revolutionise your business BUT carries risk too. The key, then, is to tackle a rebrand
Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted
Thinking about your company brand? The world of Irish whiskey – yes, Irish whiskey – can give some great lessons about authenticity, emotional connection and
Whether you own a business or planning on starting one, you must believe in its success to take that risk. In this age of innovation,
The ultimate goal of any company is to establish its brand in the market. The word “brand” means a unique experience associated with a certain
Some company names are iconic: Apple, Google, Disney, Toyota. Steve Jobs came up with “Apple” and the name stuck, despite a copyright challenge from The