Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business.

TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily.

Users can easily manage their followers, messages and following easily from this dashboard by the use of columns.

You’re able to schedule tweets from this dashboard, which is something you can’t do on the original Twitter.

One of the best features allows you to manage multiple accounts within TweeDeck. The main account within the dashboard can become the admin of every other account attached to the dashboard.

Should my business use Tweetdeck?

TweetDeck is a social media management platform that provides users with a centralized hub for managing multiple Twitter accounts, monitoring social conversations, and engaging with followers. Initially introduced as a third-party application for Twitter, TweetDeck was acquired by Twitter in 2011 and has since become an integral part of the platform’s ecosystem.

Key Features of TweetDeck:

  • Customizable Columns: TweetDeck’s most distinguishing feature is its customizable column layout. Users can create and arrange columns to display various aspects of their Twitter activity, such as their timeline, mentions, direct messages, and trending topics.
  • Real-time Monitoring: TweetDeck provides real-time updates on Twitter conversations, allowing users to stay up-to-date on industry trends, customer feedback, and emerging news.
  • Seamless Multi-Account Management: TweetDeck seamlessly handles multiple Twitter accounts, enabling users to switch between profiles effortlessly and manage their social presence effectively.
  • Advanced Search and Filtering: TweetDeck’s advanced search and filtering capabilities allow users to narrow down their Twitter feed to specific keywords, hashtags, and users, ensuring that they see the most relevant content.
  • Scheduling and Automation: TweetDeck’s scheduling and automation tools enable users to schedule tweets in advance, automate repetitive tasks, and optimize their social media presence.

To find out even more about TweetDeck, visit our ‘What is TweetDeck’ article.

What Is TweetDeck? Your Twitter Coordinator

Capabilities of TweetDeck for Businesses:

  • Streamlined Social Media Management: TweetDeck centralizes social media management, allowing businesses to manage multiple accounts, monitor conversations, and engage with followers from a single platform.
  • Enhanced Customer Engagement: TweetDeck facilitates real-time customer support, enabling businesses to respond promptly to inquiries, address concerns, and build stronger customer relationships.
  • Effective Brand Monitoring: TweetDeck empowers businesses to monitor brand mentions, track industry trends, and identify potential crises, allowing for proactive reputation management.
  • Data-driven Social Media Strategy: TweetDeck provides valuable insights into social media performance, enabling businesses to optimize their strategies and measure the impact of their campaigns.
  • Collaborated Social Media Management: TweetDeck facilitates team collaboration, allowing multiple users to manage social media accounts, assign tasks, and track progress.

TweetDeck: A Valuable Tool for Businesses

TweetDeck has become an indispensable tool for businesses of all sizes, providing a powerful and versatile platform for managing Twitter accounts, engaging with followers, and achieving social media goals. Its customizable interface, real-time monitoring capabilities, and advanced search tools make it an ideal solution for businesses seeking to streamline their social media presence and maximize their Twitter impact.

By leveraging the capabilities of TweetDeck, businesses can effectively manage their social media reputation, enhance customer engagement, and drive brand awareness, ultimately contributing to their overall success.

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Our Last Free Twitter Analytics Tool is TweetDeck

Multiple Accounts Feature

The ‘multiple accounts’ feature is mentioned first as it is the main reason your company should use TweetDeck. Not only can you see all your accounts easily together, with the help of the columns, but you can easily post, re-tweet and like every tweet from each of your accounts.

If you didn’t use TweetDeck, you would need to log into your another account then re-tweet from another account. This application takes this step away saving you much time. 

So, you still might be thinking what does this have to do with my company? Well, here’s the great part about TweetDeck.

We understand you would probably have a company Twitter for example @ProfileTree for us and then your employee’s may have a company Twitter. So that’s multiple Twitters throughout the company, and what TweetDeck does is allow the main company twitter to have admin control of all secondary Twitters such as your employee’s company Twitters.

What Other Ways is this Beneficial?

  • See followers of all accounts easily
  • Find and follow other users easily (Especially with the search column)
  • Re-Tweet easily from other users and accounts
  • Expand the following of the business (Bigger followings lead to bigger things and challenges)
  • Like tweets easily
  • Share tweets quickly and easily over many accounts

Followers of All Accounts-

With the help of columns, you can set up all your accounts followings beside each-other, and see how much they very in following. From here you can follow different users and accounts easily in the hope to expand the main accounts following. You can also get a general idea of what accounts follow certain accounts in your company.

Take for instance BBC: BBC have a main account using the Twitter handle @BBC, but they do a lot of things such as radio, TV, news and sport and also have a lot of famous employee’s and TV shows who have their own separate handles.

BBC is a perfect example, as if they were to use Tweetdeck, they could place their main account (@BBC) beside their news account (@BBCWorld) which could also go beside their sport account (@BBCSport) and radio account (@BBCR1). If they were to place these accounts beside one another, they would see the different groups of followers. More journalists would follow their news handle over their sport and vice versa because that’s what their users would like to see on their Twitter.

Find and Follow Other Users Easily-

From here BBC (@BBC) in theory could follow many users who don’t follow their main handle but follow their sports handle (@BBCSport), hoping to gain more followers from their Sports handle onto their main account. I doubt this would ever happen but in theory it is a great way to increase their online presence. 

Any business or company around the world could use this technique to increase their following. It could take time to gain many followers but in the end it could be worth it. This is what TweetDeck is great for and why some people could disagree with the use of TweetDeck as its not an ‘organic’ way in gain followers as such. 

Re-Tweeting Has Never Been Easier

With the help of TweetDeck, re-tweeting has never been easier. Here you are easily able to re-tweet from accounts you don’t follow due to the different columns. You can easily see accounts which follow users which the main account does not follow. Here you can re-tweet their tweets. You can also setup search columns. What these search columns do, is allow to see every tweet that uses a certain hashtag or users.

Larger companies and accounts don’t generally follow a lot of users back, so they could miss out on very interesting and important tweets, which would be ideal for their following. With the help of the search columns, they can fix this problem 

For example a pharmaceutical company wouldn’t want to follow every newspaper they have been featured within and every other company they have been associated with, so they could instead make a column for that user. It also means they wouldn’t need to follow many companies who make the same drug and instead just have a column with the hashtag of that certain drug. 

Expand Your Following

Another great benefit of TweetDeck is the opportunity the application gives users to expand their online presence. If a user is admin over many accounts they can see the following of them accounts. They could then follow a lot of the main accounts that already follow separate accounts.

This could give the main account a wider audience, which would then turn into a larger following. This can win new clients and work!

Twitter bird for What Is Twitter

Like Tweets Easily

Very similar to re-tweeting tweets easily, with the help of TweetDeck you’ll find that accounts that don’t follow certain users can still see users’ posts if they have a search column. It works the exact same as re-tweeting (see above). This allows admin accounts to then like important tweets that could be ideal for their own following. 

An example would be this: if you were to have a WordPress news account, and you didn’t follow a lot of users, you could still find and see tweets that are important to the WordPress community by having a #wordpress column. Most people who are familiar with Twitter know that the use of hashtags are a must. All tweets that then use this hashtag will then show in this column. 

Share the Same Tweet Easily Over Multiple Accounts

Last but no means least is sharing a single tweet over multiple accounts is very easy. You can also re-tweet over multiple accounts easily. If a company has many accounts, instead of re-tweeting a single tweet then can just publish it easily on multiple account.

This would mean it would show multiple times in a users newsfeed or if they are using TweetDeck themselves the same Tweet will be shown in the column a lot more. 

It will more likely catch the users attention that could possibly result in more follows, re-tweets and likes, which is ultimately what you would want as it would mean that you are gaining continuous exposure. 

TweetDeck User Guide: How to use TweetDeck to its Full Potential!

Latest TweetDeck user and Twitter usage stats:

TweetDeck User Stats

  • Total Number of Active TwitterDeck Users: 15 million (2022)
  • TweetDeck Usage by Device:
    • Desktop: 70%
    • Mobile: 30%
  • TweetDeck Usage by Region:
    • North America: 40%
    • Europe: 30%
    • Asia: 20%
    • Latin America: 10%

Twitter Usage Stats

  • Total Number of Active Twitter Users: 396.5 million (2023)
  • Daily Active Twitter Users: 206 million (2023)
  • Average Time Spent on Twitter Per Day: 158.2 minutes per month (US users)
  • Most Popular Twitter Accounts:
    • @BarackObama (132.6 million followers)
    • @JustinBieber (132.5 million followers)
    • @Rihanna (107.3 million followers)
    • @Cristiano (105.7 million followers)
    • @KatyPerry (104.5 million followers)

Twitter Usage by Demographics

  • Age:
    • 18-24: 27%
    • 25-34: 38%
    • 35-49: 21%
    • 50-64: 12%
    • 65+: 2%
  • Gender:
    • Male: 57%
    • Female: 43%
  • Location:
    • US: 45%
    • India: 22%
    • Japan: 10%
    • Brazil: 8%
    • UK: 6%

These statistics indicate that TweetDeck is a widely-used social media management tool, with a significant user base across different devices and regions. Twitter, as a platform, continues to be a popular social media network with a large and engaged user base.

  • Increased Usage for Customer Support: Businesses are increasingly using TweetDeck for customer support, providing real-time assistance and addressing customer concerns promptly.
  • Growing Adoption by Marketing Teams: Marketing teams are adopting TweetDeck to manage social media campaigns, track performance, and optimize their strategies.
  • Emergence of Mobile Usage: Mobile TweetDeck usage is growing, reflecting the increasing use of smartphones for social media management.
  • Integration with Other Social Media Platforms: TweetDeck is being integrated with other social media platforms, providing a unified social media management experience.

Benefits of TweetDeck over Native Twitter Tools

TweetDeck offers several advantages over Twitter’s native tools, making it a preferred choice for many users. Here are some key benefits:

  • Customizable Interface: TweetDeck’s customizable interface allows users to arrange columns in a way that suits their workflow, displaying multiple Twitter feeds, mentions, direct messages, and trending topics simultaneously.
  • Real-time Monitoring: TweetDeck’s real-time updates keep users informed about industry trends, customer feedback, and emerging news, enabling them to respond promptly and stay ahead of the curve.
  • Seamless Multi-Account Management: TweetDeck efficiently handles multiple Twitter accounts, allowing users to switch between profiles effortlessly, manage content, and engage with followers across multiple accounts.
  • Advanced Search and Filtering: TweetDeck’s advanced search and filtering capabilities empower users to narrow down their Twitter feed to specific keywords, hashtags, and users, ensuring that they see the most relevant content.
  • Scheduling and Automation: TweetDeck’s scheduling and automation tools enable users to plan tweets in advance, automate repetitive tasks, and optimize their social media presence without being tied to their devices.

Specific Business Use Cases

TweetDeck has become an invaluable tool for businesses of all sizes, offering a range of benefits that cater to specific business needs:

  • Streamlined Social Media Management: TweetDeck centralizes social media management, allowing businesses to manage multiple accounts, monitor conversations, and engage with followers from a single platform, saving time and improving efficiency.
  • Enhanced Customer Engagement: TweetDeck facilitates real-time customer support, enabling businesses to respond promptly to inquiries, address concerns, and build stronger customer relationships, leading to increased customer satisfaction and loyalty.
  • Effective Brand Monitoring: TweetDeck empowers businesses to monitor brand mentions, track industry trends, and identify potential crises in real-time, allowing for proactive reputation management and timely responses to negative feedback.
  • Data-driven Social Media Strategy: TweetDeck provides valuable insights into social media performance, enabling businesses to track metrics, analyze engagement, and optimize their strategies to achieve specific goals.
  • Collaborated Social Media Management: TweetDeck facilitates team collaboration, allowing multiple users to manage social media accounts, assign tasks, track progress, and ensure a consistent brand voice across all platforms.

Content Scheduling and Twitter Management Features

TweetDeck’s content scheduling and Twitter management features make it an essential tool for businesses that plan and manage their social media content strategically:

  • Schedule Tweets in Advance: TweetDeck allows users to schedule tweets in advance, ensuring that their content is published at optimal times to reach their target audience and maximize visibility.
  • Automate Repetitive Tasks: TweetDeck’s automation features enable users to automate repetitive tasks such as posting greetings, sharing promotional messages, and retweeting relevant content, saving time and effort.
  • Manage Multiple Twitter Accounts: TweetDeck seamlessly handles multiple Twitter accounts, allowing users to schedule and manage content across different accounts efficiently, maintaining a consistent brand presence.
  • Track Performance and Analytics: TweetDeck provides insights into the performance of scheduled tweets, allowing users to track metrics such as impressions, engagement, and click-through rates, enabling them to refine their content strategy.

Analytics and Reporting Dashboards

TweetDeck’s analytics and reporting dashboards provide businesses with valuable insights into their social media performance:

  • Real-time Analytics: TweetDeck offers real-time analytics, allowing users to track engagement metrics, follower growth, and overall performance as it happens.
  • Customizable Reports: TweetDeck enables users to create customizable reports, tailoring them to specific needs and goals, such as analyzing brand awareness, campaign effectiveness, and audience demographics.
  • Data-driven Decision-making: TweetDeck’s analytics empower businesses to make data-driven decisions about their social media strategies, optimizing content, targeting audiences, and maximizing their ROI.

Tips for Using TweetDeck Effectively

To maximize the benefits of TweetDeck, consider these tips:

  • Customize Your Interface: Arrange columns according to your workflow and preferences, ensuring easy access to the most relevant information.
  • Leverage Real-time Monitoring: Stay up-to-date on industry trends, customer feedback, and emerging news by utilizing real-time updates to respond promptly and effectively.
  • Optimize Multi-account Management: Manage multiple Twitter accounts efficiently by switching between profiles seamlessly and managing content strategically.
  • Utilize Advanced Search and Filtering: Narrow down your Twitter feed using advanced search and filtering tools to focus on the most relevant content for your business.
  • Schedule and Automate Tasks: Save time and streamline your workflow by scheduling tweets, automating repetitive tasks, and optimizing your social media presence.
  • Track Performance and Analytics: Gain valuable insights into your social media performance using analytics and reporting dashboards to refine your strategies and

Should My Company Use TweetDeck? FAQ

Here are some common TweetDeck questions:

Is TweetDeck free to use? Yes, TweetDeck is free to use with some limitations. There are premium plans with more features for social media agencies and power users.

What additional features does TweetDeck have over Twitter? Key features include customizable real-time dashboards, ability to track keywords/hashtags, schedule tweets in advance, analytics like tweet impressions, manage multiple accounts, follow influencers in one custom feed and save draft tweet series.

Can TweetDeck be used on mobile? TweetDeck can only be accessed on desktop browsers. So it complements your mobile Twitter usage. Their mobile apps have scheduling and analytics now too.

What do expert social media marketers think about TweetDeck? Digital marketing thought leaders highly recommend TweetDeck (over native Twitter tools) for Saved Search tracking, tweet scheduling, keeping up with niche topics feeds, and monitoring brand mentions conversations.

Should My Company Use TweetDeck? Summary

In summary, incorporating a powerful tool like TweetDeck into your social media content and engagement strategy provides essential functionality lacking on Twitter itself – like scheduling queues, custom feeds, organized analytics dashboards and multi-profile management.

The time savings add up thanks to easy monitoring and posting efficiencies. But native Twitter tools on mobile remain important for on-the-go use. Blending both Twitter directly and TweetDeck on desktop into your approach allows brands to maximize management of their Twitter presence and strategy execution.

If you have a large or even a small company, I recommend using TweetDeck to its full potential. In the end it will mean that your company/business would gain more exposure.

I’ve – of course – recommend it to the big boss at here ProfileTree!

Don’t miss our unmissable TweetDeck overview

More FREE Twitter expertise – What is Twitter | What is a Twitter Handle | Get Verified on Twitter | Twitter Dimentions | Top Twitter Tools | Free Twitter Analytics

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