At times we’re asked by clients to ‘get them seen on Google’. Great….that’s what we’re here for and that’s what we do.
BUT as professional SEO consultants for Newry, County Down, NI and beyond we have more questions we need to ask to get the most for our clients. Like: Seen by customers searching for what terms? How can we encourage them to click-through? What will they see when they arrive on your website and how can we help them convert?
That’s because an SEO service company (or you might have heard them called an expert SEO consultant or similar) will want to understand who you are targetting, why you are targetting them and how you’ll start their journey to becoming a loyal customer.
Don’t know the answer to any of these questions? That’s where a specialist agency comes in, as they’ll not just help draw up your roadmap from Google success to conversions but will adapt to the latest changes in the ever-evolving SEO world.
In short: customers searching for questions you want to answer will see your company thanks to content they’ll want to engage with, then click through to your website where they’ll be helped to start their relationship with your business.
And what should the relationship between YOUR business and SEO consultants look like?
Put simply…look for an SEO agency who’ll spend more time asking questions than trying to convince you to do the things that suit their business. A professional agency will want to know what you need to do and why. They’ll want to understand your business, your marketing and your online world. Looking at how your customers can move between the buying stages online is a key to knowing how to use SEO to find, encourage and help the right customers into and through this process.
Watching your audience:
SEO isn’t a ‘fix and forget’ process, as the chance to continually check what’s working – and why – makes applying changes to take advantage of change much easier. ProfileTree, an expert consultant, will help by monitoring what’s happening online and why.
We love helping our clients keep ahead of the latest changes, such as new devices or even whole new ways of searching like voice search, chatbots and more. Seeing SEO as an evolving process in an evolving online world for your potential buyers helps to meet them with the right content when and where – and how! – they want to see it.
Ultimately, SEO isn’t a product. A professional SEO firm in Newry, or anywhere in NI, will show that SEO is an ongoing way of thinking about web set-up and content and customer journey, a best practice and a foundation for your digital word.
Most of all, ProfileTree built our own company on SEO and content marketing so we understand how to incorporate great SEO into the very roots of the online presence where your customer interacts with your brand.
And the fact that we have a team of experts – in SEO, in content writing, in social marketing, in video production, in web design/development in training too – means a personal service in Newry and County Down for businesses of a freelance SEO consultant with the benefits of a varied, specialist team.