One question: when you’ve decided that your business needs help with SEO, have you considered SEO as part of your sales process or just as something that ‘needs done’ for more traffic?
It’s easy to imagine SEO – delivered through website changes or through great content (many agencies won’t want to put hard work into the latter!) – as something you do to improve traffic, then tick a box on your ‘to do’ list and move on.
But this is like improving visits to a physical shop without making sure they’re the right customers and that they’ll see the right things when they walk through the door.
And, of course, the moves you make with the online the content they do see needs to form part of a customer journey, a sales process. That’s because you wouldn’t walk up to a customer in a shop and try to close them immediately.
The customer’s journey with you online is no different. So, if you’re looking for SEO companies or services in Bangor, a working ‘big picture’ relationship built around sales and results will be vital.
SEO agencies covering the Bangor area who treat SEO n as a ‘tickbox’ service and bury their results in raw traffic won’t drive the kind of conversions we’ve described above. Your online customer journey is as import as the layout, displays and signage in your physical shop. Choose an agency who’ll leverage this.
Invest time for results:
Time taken, with an SEO specialist, to understand your online world, your customers and the content they’ll see is time invested in building new customer relationships that last. Our goal? Customers who go from being strangers online to being advocates for your brand online, creating a cycle of new business.
Don’t be a stranger!
The key to staying on your toes as a business online, and profiting from changes like new devices and new customer behaviour, is a great relationship with your agency too. A professional SEO company will work hard to stay ahead of changes – such as voice search – as they happen to put your business on the right side of new developments, rather than reacting to change.
Ultimately, SEO isn’t a product. A professional SEO firm covering Bangor, or anywhere in NI, will show that SEO is an ongoing way of thinking about web set-up and content and customer journey, a best practice and a foundation for your digital word.
Most of all, ProfileTree built our own company on SEO and content marketing so we understand how to incorporate great SEO into the very roots of the online presence where your customer interacts with your brand.