If you’ve been looking at SEO as a product, as a ‘fix and forget’ item someone ‘does’ to your website or as something you can buy from a corporation, you’ll be missing out on the benefits of winning and converting quality traffic.
SEO can’t be a single ‘off the shelf’ item:
SEO can be seen as being built into the DNA, the very thinking behind your website and the way you choose content to be shown within your online presence. It is about moving the right traffic around your entire digital world with the goal of creating a journey with a conversion and customer relationship at the end. ProfileTree, a County Antrim website solutions company, will help with this broader, goals-orientated view.
SEO can’t be a tickbox solution:
SEO treated as something that can be added as a tickbox service, rather than a process and a results-driven relationship between a business and agency, will be doomed to poor outcomes. Working with ProfileTree to understand how you are seen in search, how to drive the right traffic and how to convert traffic is the opposite of this approach.
SEO will change:
Once you have your SEO just right, new devices and ways of searching will start to eat away at results. A professional, local agency will help profit from changes as they happen, rather than your business trying to keep up with inevitable change,
But why invest in SEO at all? Look at it this way: the online world is the equivalent of people walking a long a high street, great SEO means attracting customers with the right signage and offer, then a combination of SEO and content means developing a relationship geared towards a sale – at the right moment – once they are inside your ‘shop’.