Video Marketing

AIM Inclusive Play

Inclusive Play (Department of Children and Youth Affairs, Dublin)

Aim Project Logo


– Training videos

– Printed guidance

– Custom microsite  

"This project had a very specific target audience and tone of voice, and our content was produced to meet the needs of this target audience."

- Ciaran Connolly, ProfileTree

AIM Inclusive Play

Video Marketing

As part of a 3.3million Euro tender, we were choosen to build a microsite for the Department of Children and Children and Youth Affairs. The brief for this project was to create a content site that would integrate with the current website but provide a new level of engagement with website visitors.

As well as building the microsite, we produced a wide variety of content to help educate and inform users about a range of 28 products that were being distributed as part of the scheme. This content ranged from written content through to individual page creation for each product, as well as integration of downloadable resources and videos for each page.

ProfileTree won a second project to supply more content resources to this department starting August 2018.

Videos 31
Pre-Schools Supported 6,300
AIM Products Promoted 28

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Forthriver Business Park,
385 Springfield Rd,
Belfast BT12 7DG
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