I don’t have a website
You need to be online. You need to “own” your own business platform – a social media profile does not allow you to fully control your online presence as social media platforms can change the rules on how your business is seen online at any time and greatly reduce your ability to communicate with your customers.
There are 2 main ways to build an effective online presence. A custom development may be the best option for an established business who have a very old website or little online presence. Established business will know what they need and have a very good understanding of their customers.
The advantages of a custom design include:
- Create or maintain a consistent brand identity
- Stand Out in the marketplace
- Created with your business goals in mind
- Gives customers an excellent impression
- Improved customer engagement online
- Less “fixing” in the future
- It is your own platform to build on over time
The downside of a custom designed websites is they are much more expensive than off the shelf options. But if your business is important to you – your own professional website is a critical part of your branding and growth strategy. A question to ask yourself is “Where do you see your business in 3 or 5 years online?” “Have your competitors worked out how best to present themselves online?”
For start-ups or very early stage companies where funding is tight or you are just trying to evaluate a business model there are free and monthly paid options that would make more business sense. There is little point in spending thousands of pounds on building a custom solution when you do not actually know what your customers want or need. It is much better to go with a MVP (minimum viable product) and once you have had feedback from the marketplace, start the journey of custom build. We take you through the step by step process of setting up an effective website while keeping as much money in the bank as possible. If you already know what route you want to follow – or would like to discuss in more detail – contact us. Otherwise select the option below that best describes your business.