Marketing Services For

Travel & Tourism

We take the headaches and challenges of tourism marketing and we
turn them into digital success for our travel and tourism clients.

IRELAND'S NUMBER 1 TRAVEL & TOURISM MARKETING AGENCY

We work with the National Trust to multiple hotel groups, restaurants, attractions, councils and events to produce award winning content that drives sales and provides amazing return on investment.

We are uniquely positioned due to having the largest Northern Ireland tourism brand after Tourism NI and in 2019 we will have captured the Republic of Ireland market also. We will achieve this through creating amazing content and building our in-house brand through partnerships across the Island. Already over 1.1 million people have watched 51,000 hours of content on our YouTube channel since it launched in February 2017. Matched with a website growing more than 10% month on month – ProfileTree’s influence and understanding of travel and tourism across Ireland will only continue to grow.

Video Advertising Campaign for Crumlin RD Gaol

We achieved a 24% increase in sales for Crumlin Road Gaol using video marketing. We developed a series of 10 videos used to promote the newly extended Halloween events at the Gaol.

These were promoted using primarily across YouTube, Facebook, Twitter and LinkedIn through a mix of organic, SEO, paid and influencer campaigns resulting in over 1 million local views for the brand. The advertising campaign has been nominated for multiple marketing awards across Ireland.

“This was the most successful campaign
run to date for the Crumlin Road Gaol”

- Marketing Manager, Crumlin Road Gaol

Trusted by the Best in Northern Irish Tourism

ProfileTree is proud to be producing video content for National Trust Northern Ireland. The National Trust is the largest membership organisation in the UK charged with protecting places of historic interest or natural beauty across Northern Ireland.

ProfileTree is honoured to be playing a small part in the organisation’s history by providing video production services for marketing and internal use.

“ProfileTree have been an excellent partner, very supportive, flexible and adaptive no matter what the challenge.”

Tara Mills, Marketing Manager, National Trust Northern Ireland.

Tourism Research

Working with partners such as Queens University Belfast, ProfileTree invest in industry leading research which not only looks at historic tourism patterns for towns, regions and attractions around Northern Ireland, but also predicts future growth areas including the impact of events such as Game of Thrones filming. ProfileTree will publish its latest findings in Q4 2018.

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In House Tourism Expertise

Unlike any other agency, ProfileTree does not rely on developing its marketing experience from its client’s tourism and travel projects but has invested in developing its own online tourism marketing brand.

Since Feburary 2017, over 450 videos have been published for this brand generating over 1.2 million YouTube videos alone and over 3 million social media views in total.

It is growing a tourism website more than 11% month on month and generates traffic in the USA market for over 3,400 keywords. The aim of this project is to be the number 1 visited website in Ireland for travel and tourism related searches by 2020.

Tourism Research

Working with partners such as Queens University Belfast, ProfileTree invest in industry leading research which not only looks at historic tourism patterns for towns, regions and attractions around Northern Ireland, but also predicts future growth areas including the impact of events such as Game of Thrones filming. ProfileTree will publish its latest findings in Q4 2018.

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AR and AI for Hospitality Business

ProfileTree is currently exploring the opportunities around AI and AR and how this could influence the tourism market of the future. We are constantly aiming to innovate and use our expertise to identify opportunities for our tourism partners to enhance their brand awareness and generate more sales from any promotional activity.

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Judged by the Best in the Business

Our peers have deemed our work to be some of the best travel and tourism marketing activity across Ireland in 2018. ProfileTree has been shortlisted in over 14 industry leading awards for its content marketing, video production and tourism campaigns.

Our Tourism Showreel
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