Latest Social Media Trends: Is Your Business Missing Out?
Why keep track of the latest social media trends? Well, who knows which rising trend could be the tool your marketing strategy has been waiting for.
Keeping ahead of trends will help keep ahead of how your potential customers are behaving online.
Let’s take a closer look…
The State of the (Internet) Nation
In other words, to engage with internet users, you need to find out what they’re up to.
You can do this by looking at information and statistics about the online world:
Social Media Users Are Now Up to 2.5 Billion People
Facebook and Instagram are the most popular social media platforms, but other sites like Twitter and Snapchat’s users are still active worldwide. The number of users are rapidly increasing
Users Love Accessing Social Media on Their Smartphones and Other Mobile Devices
Studies show that the majority of social media users are accessing the platforms through apps on their phones.
Video Content Is the Most Popular Type of Content
No doubt that video is one of the most engaging types of content, audience response to video format is continuing to remain strong.
Businesses Are Now Investing in Social Ads Rather Than TV and Other Platforms
Since video ads and social media influencers are one of the unmissable social media trends of late.
Social Messaging Is Becoming More Popular Than Social Media
While the numbers of social media users are skyrocketing, the number of people who use social media apps like WhatsApp and Messenger are quickly exceeding all expectations.
Chatbots Are Now the Norm
As social messaging is increasing, chatbots are also one of the unmissable social media trends in 2018. Chatbots can be used for many purposes, which is why many businesses are reverting to chatbots for customer service and marketing purposes.
Unmissable Social Media Trends
To make your brand stand out online, you need to make sure you’re up to date on the latest social media trends. Creating content becomes easier when you know exactly what your audience is interested in. Take a look at this list of the most recent social media trends:
Video, Video, Video!
When it comes to video, the shorter the better. Statistics suggest that an average social media user spends over 70% of their time online watching videos.
Users are being in encouraged to watch videos on many social media platforms such as Instagram and Facebook, where watching one video leads you to watch another.
Creating video content for your brand is definitely the way to go. It’s proven to be the best channel for higher engagement rates because of how easy it becomes to digest the information presented.
Seeing things live adds has become an important part of any business-consumer relationship. Most of today’s social media platforms offer live streaming.
This feature allows users to go live and share their activities with their followers on several social media platforms such as Instagram and Facebook. Businesses should be using this feature to create a direct bond with their viewers.
Social Media Influencers Are Taking Over the World
Whether it’s beauty, fitness, or technology, social media influencers make the most out of their hobbies by talking about them online. That way, social media users find influencers who share their interests and are highly influenced by their opinions.
With the wide variety of social media influencers, you can easily find the face and personality to represent your brand online.
Focus on Engagement
The relationship between brands and consumers has never been more powerful than it is today. Consumers are now more likely to share experiences with certain brands on social media, this make it essential to for business to make sure that this experience is a good one and be willing to receive positive as well as negative feedback.
Virtual and Augmented Reality Too
Showing things and products in augmented reality is quickly gaining popularity. Business can use this to let users test out products before buying them. This has a high probability of boosting sales. Augmented reality has an advantage over virtual reality since it doesn’t require headgear to access.
The full immersion that augmented reality allows has become a widespread trend on today’s social media.
Take Advantage of Paid Advertisements
Advertisements are not completely dead, you can pay to advertise on social media for a relatively small price. Although from the consumer’s perspective, sponsored content seems to be less attractive that genuine social media posts.
Nonetheless, these ads boost your social media posts to reach many people as you wish, based on their interests and online tendencies.
The Irresistible Face Filter
Also a part of augmented reality, face filters are becoming more and more popular. They’ve become one of the unmissable social media trends in 2018. The infamous dog ears are unsurprisingly the most famous ones on both Snapchat and Instagram.
Face filters were very popular last year, and are certainly gaining more popularity on social media platforms this year. Business and institutions are taking advantage of this by creating themed face filters, related to local and global events such as the world cup.
To deal with waves of customer service questions, chatbots were designed to ease the workload. Chatbots is the prime example of making use of technology to save money.
Rather than employing more customer service employees, revert to chatbots.
Chatbots on messaging platforms make companies a lot more accessible, which eases customer service and care.
Socially conscious brands are performing well: after all, Nike didn’t produce their Colin Kaepernick adverts in a vacuum and Gillette didn’t produce their positive masculinity advert without careful research.
Instagram stories and ephemeral content. Ephemeral content is any type of content that is accessible for 24 hours. These features are great for posting news, updates, or teaching your viewers something new.
They also give a chance for your content to stand out amongst the rest and be truly unique. Instagram originally created these stories to compete with Snapchat, but they have been rapidly taking over the social media world.
Check Out Social Listening Too!
Social listening is a social media trend you should definitely take advantage of it in order to help boost your audience reach.
These are online tools that help you identify certain phrases or words which users are using online. They help you embed this knowledge in your advertising and/or marketing campaigns.
Social listening tools also help you understand your target audience better and find the most effective way to reach and engage with them on their own terms. These tools allow you to listen in on conversations on social media platforms that relate to your specified keywords.
They might inspire you by providing opportunities for your brand to step in and make a change. Take a look at some reasons why you might want to use social listening:
- Customer Care: Knowing what people are saying about your brand increases the chances of you being able to help your customers. This improves your social media presence and further develops your relationship with your customers.
- Creating Content: When you are familiar with that your target audience is talking about and interested in, you can be sure of the type of content you need to create to attract their attention.
- Clear Campaigns: Understanding the type of content to create and pointing out opportunities where your brand can step in, your marketing campaign is bound to be more successful.
Latest Social Media Trends: The Bottom Line
The social media world has been changing by the day: understanding the landscape you’re approaching is an essential factor in creating successful content and effectively portraying your brand in a positive light.