In order for companies to be found online, they need to know what people are searching for in the search engines. These keywords are the words and phrases individuals are most likely to enter into the search engines as they look for information to fulfill their needs. However, this is often one of the most difficult aspects of creating content for a company’s website. What are people really searching for? Some of the answers may be obvious, but these keywords are also often the most difficult to rank for because so many other companies are already using them. One of the most effective methods of selecting keywords that will help get your business recognized is the keyword planner tool. This tool will help you select the appropriate keywords so you can rank well and get the attention you deserve.
What Is a Keyword Planner Tool?
First and foremost, you need to understand what this tool is and how it can be used to help give your website a boost in the search engine rankings. However, this isn’t the only thing the planner tool can be used for. Not only will you be able to search for the best keywords to use and the easiest to rank for, but you will also be able to put together a marketing plan that will help you track the usage of your keywords and determine whether they are producing the results you want or not. If they aren’t, you will be able to make any necessary adjustments to improve your rankings and help attract new visitors to your website and your business. Google AdWords is one of the most popular options for businesses due to the familiarity with Google and the ease of use.
When companies use Google AdWords or any other keyword planner tool, they will be able to easily identify which keywords are the best options to bring attention to a company and attract more new traffic. In addition, these tools often provide tracking mechanisms so you can monitor the success of the keywords you are using and make decisions regarding which ones to use and which ones to switch out for others. You may also be able to access historical statistics related to your chosen keywords and get traffic estimates that give you insight into the potential number of clicks and impressions particular keywords may generate through pay-per-click campaigns.
Search for Keyword Ideas
Often the first keywords that come to mind aren’t always the most effective to use. While they may be searched often, there are likely many other businesses using the exact same keywords, which often make them far more competitive and thus more difficult to rank for, especially on the first page of the search engines. With an effective keyword planner tool, you will be able to enter words that relate to your website and generate a list of potential keywords that will produce the results you’re looking for. You will be able to see potential traffic numbers and determine how competitive each keyword is so you can choose effective keyword phrases that will generate traffic and increase your chances of landing on the first page of the search results. Many Internet users don’t venture past the first page, making these rankings even more critical.
Once you choose your keywords, you can generate a list to help you keep track of what you are using and how well each of the keywords is working. If you are using Google AdWords, you will also have the added benefit of suggestions for pay-per-click campaigns so you can determine how much to bid and which keywords to bid on so you can reach the right audience and drive more qualified leads to your website. Because these tools are typically free, there’s no reason businesses shouldn’t be using a keyword planner tool to maximize their results. You can also create multiple keyword lists for testing or for running different aspects of your business.
Check Your Own Keywords
In addition to using a keyword planner tool to find new keywords you should be using, you can also use some of them to check the keywords you are already using. Many businesses have created a website using keywords they felt would be the most effective and bring in the most traffic. However, they also don’t often know how well it is really working. With the right planner tool, you will be able to enter the keywords you are already using and see how well they stack up against the other recommendations. Keyword planner tools can also recommend other options related to the keywords you are already using, allowing you to find alternatives that can improve your rankings and help drive more targeted traffic to your site.
Target Your Audience
Keywords won’t be effective if you aren’t reaching the right people with your content. While general keywords are the base for an effective content marketing plan, you need to find ways to help target your specific audience. This often means including geographical words, such as cities, to your regular keywords so you can attract the people who are most likely to need the products and services you offer. This is especially important if you primarily operate a brick and mortar store and don’t target a national or international market. The right keyword planner tool can help you determine the best ways to target your particular audience based on their interests and needs.
Track Your Progress
One of the areas where many businesses fail is in tracking their keywords once they are put into place. Unfortunately, many individuals look at the keyword research tools and feel like that is enough to get the results as long as they make the right choices. However, you won’t know if you’ve made the right choice until you use the keywords and monitor your site’s traffic numbers and conversion rates. If you aren’t looking at these factors, you won’t know if the keywords you chose are having the effect you need. A good keyword planner tool will help you track your progress so you can clearly see how each keyword is doing. This gives you the opportunity to replace those that aren’t as effective.
It’s always important to check your keyword plan frequently so you don’t miss important changes. While you can’t expect immediate results when you start using your keywords, you should begin to see movement in as little as a couple of weeks once your new content gains traction. Because it may take a little time to see significant results, you shouldn’t make any changes too quickly. Instead, you should give your content and new keywords a couple of months to start showing the results you expect. If you aren’t seeing any changes by this time, you may want to consider making some changes to your list and altering your content to reflect those changes. Even keywords that are predicted to do well may not bring the traffic or conversions you are looking for, which is why it’s important not to ignore your keyword plan once it’s finished and implemented.
Choosing the right keywords is critical to your success in the online world. Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective keyword planner tool is necessary to help you determine which keywords will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales. These tools are often free and are designed to make the job of keyword research and tracking much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.