We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. If you already know all about free social media tools, then read on to know about the newest trends in social media. If you don’t know what that is, then that’s okay; we’ll let you know everything there is to know about free social media tools.
Social media is the most important and essential factor of the virtual world; there is no person who does not have a social media account. You’ll find that all kinds of businesses, from start-up to conglomerate, benefit from social media to gain exposure and attract clients. Despite that, most people depend on social media to interact with people all over the world and express their interests publicly. You’ll find that almost everyone you ever met is using social media, one way or another. This shows the necessity of social media marketing and the tools used for it.
Free social media tools are tools that help make your social media accounts easier and more organized. You’ll find below a list of the best free social media tools that will manage any social media account you have. We suggest you take a look and find the best free social media tools that suit you.
What are Free Social Media Tools?
Before we give you a list of the best free social media tools of 2018, we would like to give you a quick definition of free social media tools. You should also know the importance of free social media tools, so you’ll be able to use the tools efficiently. This will give you a main idea of the social media management tools that will facilitate your social media business platform.
Free social media tools are social media tools that will help you manage, monitor and record all of your virtual movements. It consists of tools that manage your accounts and keeps your social media platforms organized. There are free social media tools such as: monitoring tools, management tools, scheduling tools, planning tools and publishing tools. Social media monitoring tools are a part of free social media tools, observing all of your posts and keeping an eye on them; it is also known as social aggregators. There are also free publishing tools that publish posts and images for you; this gives you round the clock exposure, without the long hours to endure.
Another common free social media tool would be media planning tools, where software plans a social media strategy for you. This is automated software that aids you in establishing a social media plan with minimal risk of failure. We suggest that if you decide to start a campaign through social media, you should use free social media tools.
Here’s a compiled list of the best free social media tools to help you get started!
Top Seven Free Social Media Tools that You Should Try
Before you get into it, you should first give yourself a few lessons about the ins and outs of social media marketing. You should also understand your audience; this can be done by tracking the most used social media platforms. Examples of the top social media sites would be: Facebook, Twitter, Instagram, and Snapchat. Once you get acquainted with the field of social media marketing, here are seven free social media tools that you should try out and make your life easier.
HootSuite is the current trending free social media tool for Twitter; it makes sure to keep your Twitter profile neat and tidy. HootSuite offers management of more than one Twitter account at the same and it schedules up to thirty posts in advance. This means that you can handle more than one Twitter account for more than one client. You can also schedule posts that will automatically upload to Twitter, in advance. No more sleepless nights for you! HootSuite also provides you with statistics and reports on followers’ growth and analytics.
Social Pilot is defined exactly as it is called; it pilots your social media accounts. It acts as a medium between you, your social media platforms and your clients. You’ll find Social Pilot efficient because of its multiple uses up its sleeve. This free social media tool allows you to access multiple social media profiles at the same time and bulk schedule posts. This means that you’ll be able to work on several accounts at the same time; you won’t have to worry about missing a post deadline. You can also cooperate with members of your team, keep your clients happy and utilize any browser extensions. Social Pilot does all the work for you!
Zoho Social resembles the abovementioned free social media tools, but there’s a catch. There’s always a catch; it’s what makes each free social media tool special from the rest. Zoho Social offers bulk schedule posts, access to clients’ databases and statistics on every social media account. However, Zoho Social works for only one brand, so you won’t be able to manage multiple accounts. Despite that drawback, Zoho Social gives extensive access to every social media tool from planning to publishing.
Buzzsumo is an essential free social media tool when it comes to research content. It revolves around Facebook, along with analyzing and keeping track of your pages. Buzzsumo will help you understand which content works best for your audience; it can even predict the best day to post content to achieve the best results. You will also be able to track which of your content is attaining the best feedback from your viewers; that’s not something you see every day. Buzzsumo gives you tips on the length of your posts that will be most desirable; it also offers monthly statistics on how well your Facebook page is running.
Although it’s a rare form of social media, forums and board messages are a part of the social media family too! There are many people all over the world who rely on forums and board messages for information and helpful tips. BoardReader offers search engine optimization of specific keywords through a wide range of forums all over the Internet. This gives you a chance to see the opinions of viewers on your content or your social media account. This free social media tool allows you to generate charts about your brand, giving you the inside scoop on what people really think of your brand.
HowSociable is a rare kind of free social media tool; this is because it isn’t for your client, but your competitors. HowSociable allows you to track your social media presence, along with your competitors’ presence. This provides you with insight on what you’re doing right or wrong with your brand. You will be allowed to track twenty four different social media platforms, including LinkedIn and Tumblr. HowSociable gives you the ability to measure the virtual movement for your brand and your competition; it also shows you which social media platform your brand excels or needs more development on.
Mention is a free social media tool that monitors millions of sources in multiple languages. This aids you in staying updated on any mention of your brand on any source on the Internet. Sources include: social media platforms, news sites, forums, board messages, and blogs…basically any web page! Mention also keeps you organized with your team. You can track your team’s progress, distribute work tasks and generate reports about any mention of your brand. This free social media tool revolves around your brand name and helping the person behind the social media accounts.
Free Social Media Tools: The Good and the Bad
Now that you know all about the best seven free social media tools, we suggest you find out why you should use these tools. You probably already think that it’s a good idea to use these free social media tools, right? Yes, you are right. But, we also suggest that you read about the advantages and disadvantages of free social media tools. This way, you can be fully informed about what you’re getting yourself into. That is why we are also offering you the benefits and drawbacks of getting involved with free social media tools.
The Benefits of Free Social Media Tools: The Good
There are a lot of benefits when it comes to free social media tools; social media platforms have become an integral part of the Internet. When you use free social media tools, you’ll be saving yourself a lot of time and effort; you won’t need to worry about late scheduling posts and missing any deadlines. Free social media tools give you the option to monitor your progress on social media; it also offers you statistics on your viewers and how well your audience is receiving your content. Free social media tools make sure that you stay on top of your virtual presence, even allowing you to look into your competitor’s progress.
A key advantage to free social media tools is the ability to work on multiple social media accounts at once. You won’t have to constantly log-in to look through your account or confuse different brands due to the workload. You’ll be able to work in a way where you are organized and in constant contact with your team members, thanks to free social media tools.
However, you will find that there are drawbacks to free social media tools that you need to pay attention to.
The Disadvantages to Free Social Media Tools: The Bad
You won’t find a lot of drawbacks when it comes to free social media tools. There are relatively few of them, but they exist nonetheless. One of the main drawbacks to free social media tools is that you’ll need to experiment on all of the tools before you find the right one for you. You will have to go through a trial and error multiple times, before you find the right free social media tool that fits you.
Another disadvantage is that you’ll find it hard for you to control your social media accounts. Social media platforms are a curse because it is up to the viewers to decide whether the content is good or bad. This means that you should prepare yourself for any negative feedback from your audience. Free social media tools allow you to know which content displeases your audience. However, it also offers you a way to develop your content.
Overview: Now That You Know
Now that you know all that there is to free social media tools, we suggest you start your way into making life easier for you. You’ll be able to be on top of your workload and get a good night’s sleep, thanks to free social media tools. We find that a good deal to take, especially that you won’t have to spend a dime! Free social media tools exist so that it will automatically take the pressure off of your shoulders and put your mind at ease. We suggest that you try all the free social media tools mentioned above; that way, you’ll be able to know which one is the right tool for you!
We understand that this all sounds too good to be true and that you could be hesitant to try it out. However, free social media tools are user-friendly and are very easy to use. So, if you don’t believe us, click on one of the links above and try it for yourself. We suggest that you start with one free social media tool and you’ll find yourself delving into the social media world all on your own. You should also research through all of the free social media tools to save yourself some time. We have offered you the genie’s lamp and it is up to you to grant your three wishes!