E-Commerce Benefits for Small Business Growth With Martin Neill

Digital Transformation for Small Retailers


We sat down with Martin Neill, CEO of AirPOS, to gain his insights into the number of  E-commerce benefits available for small and larger businesses to grow online. In our interview, Martin shared his business background and how his enterprise has grown into a successful brand recognised in E-commerce over the years. In his career, Neill has developed experience in different industries such as content marketing, journalism and technology as well as offering talks in local schools about getting into the business world.

With twenty years of experience, AirPOS started out working with small retailers and since then, their portfolio of clients has continued to grow. Through the life of the business, he has now seen that more businesses like small retailers are looking to digitally transform and move their business online with e-commerce solutions and tools more readily available to them – especially with AirPOS.

AirPOS provide complete ePOS & e-commerce solutions for business both online and in storefronts. Their mission is to take away the mystery that surrounds E-commerce – especially for small business – and provide them with E-Commerce benefits. Clients that travel with their business can track their sales and sell to customers using their innovative software.

Neill feels that retailers should create their own E-Commerce website before venturing into selling on websites such as Amazon and eBay, which he feels can have hidden hurdles and logistics that can affect smaller retailers. This decision should be based on your customer expectations and your target audience. He believes that if your customer expects to buy online, it makes sense for you to be online – otherwise, they will go to competitors or larger retailers.

With experience working and owning a storefront business, Neill discussed how if he was given the opportunity again, he would open an online store rather than a physical storefront.

What Are the E-Commerce Benefits for Small Business Transforming Online?


Neill explains that to him, E-Commerce is selling through any device, from a mobile phone to a desktop computer.

For small businesses and businesses aiming for digital transformation by moving online, there are many E-Commerce benefits.

The main goal with AirPOS is to offer clients a retail management system such as inventory in your shops if they are selling while travelling or at events and their software processes inventory number and purchasing. This is a large E-commerce benefit for a small business that may be looking to move from, for example, selling to customers at a weekly market to selling to a wider audience and customers online.

Want to Learn More About E-Commerce?


If you enjoyed this interview with Marty and want to learn what E-commerce benefits are available to your retail business and how it can grow with e-commerce systems from AirPOS, feel free to get in touch. As he mentioned in the interview, you can find Marty’s LinkedIn here or visit the AirPOS website where you will also find links to social media profiles.

Do you need to grow your business online?

At ProfileTree, we offer a wide range of fantastic services and we will work with you to highlight areas of your business that needs support and find the best services that we can offer you.

Check out the rest of our award-winning series on our Youtube channel or in our blog series!

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