Why are domain names important? 🌐
Domains are one of the most important parts of the web. Want to make your mark online? A great start is not taking the importance of your domain name for granted.
You can make the very most of your domain name by picking the perfect choice for your business: a domain that’s short and sweet, memorable and – ideally – unique.
Read on to find out more…
Domains role on the web
One of the biggest reasons domains are important is their role they play on the web. Without domains the internet wouldn’t work which would give it no reason to exist. Search engines even use a domain dedicated to them, so without a domain they would not even exist to search the web. Therefore domain names are not just important to us to find websites but are the most important part of the web.
Other roles domains play
Having the right domain name for a company or website is one of the most important parts of a business. This is because more and more people are using the internet every day making online presence more important now than ever before. When you choose the best and most accurate domain name for your business, your online presence and business can and will just grow bigger. Maybe bigger than you ever thought it could be.
If you are to have a company that is a brand, you should always include the brand in the name of the web address, as that is what users will search for on search engines. Coca-cola and other massive brands like McDonald’s and Apple do this, which brings a lot of traffic to their websites. You name the brand and it will most likely have the name of the brand in the domain name. This in turn also will generate them profits.
Even many smaller clothing type brands will always have the name of the brand in the title. Having the right domain name can make your company look more professional by adding credibility to your website.
The ending of a domain is also one of the most important parts of the whole name. Without this part of the domain it will not be recognised. The most popular domain extensions are .com, .co.uk and .co, which is just .com without the m.
Nowadays the most popular domain extensions are very generic are are very hard to find an appropriate extension that suits your site. If I was to search for instance an everyday object like a cup or a bottle on a domain registering site, I can almost guarantee you that the extension we will find will not have .com or .co.uk. See below…
As you can see from the screenshots above that cup.com and cup.co.uk are both unavailable names. If you are to find a .com or .co.uk extension, you should snap it up.
With the decline of the .com and .co.uk new domains have been made available. This is due to the reduced numbers of .com and .co.uk extensions there are. There has been country coded extensions such as .ie for Ireland, .uk for the United Kingdom and .es for Spain (Espana). There is also new extensions such as .design and .blog. All of these extensions help to show the user what kind of website that domain is being used for.
So more recently than ever you will find a lot of blogs ending in the .blog extension. A lot of portfolio sites end in .design. The country code extensions help to show the user the main audience of the site and what country they come from. For instance a lot of clothing companies based in the UK only target audiences in the UK, so they would use this extention as it would show people the site is only based for people in the UK