One of the primary challenges for small and medium sized businesses is the knowledge and skills gap in digital technologies and AI. Many SMEs struggle to keep pace with the latest trends and tools due to limited resources and expertise. This gap can lead to missed opportunities in optimising operations, enhancing customer experiences, and driving business growth. Moreover, the daunting task of navigating through a plethora of digital solutions can be overwhelming, leaving businesses unsure of where to begin.
This is where ProfileTree, a leading digital agency in Northern Ireland, steps in to bridge this gap. Recognising the unique challenges faced by local SMEs in Omagh, ProfileTree offers tailored digital and AI training solutions designed to empower businesses with the necessary skills and knowledge. Our agency understands that each business is unique, and therefore, our approach is not one-size-fits-all but is customised to meet the specific needs of each client.
ProfileTree’s digital and AI training programs focus on practical, hands-on learning experiences. We delve into the core aspects of digital technologies, from social media marketing and website optimization to data analytics and AI-driven strategies. Our aim is to demystify digital and AI concepts, making them accessible and actionable for SMEs. By doing so, we equip businesses with the tools to make informed decisions, streamline their operations, and leverage AI for innovative solutions.
Table of Contents
Are You Looking for ‘Digital Training Omagh’?
For us digital training isn’t a ‘service’, it isn’t an off-the-shelf resource we take into businesses, and it shouldn’t use generic resources so limited they’d leave your team with more questions than answers. Instead, it’s a partnership where we pass on the methods that we used to build our own digital agency through tried and tested methods. We’ll show you what worked and how you can use digital training for business success.
As a digital training provider covering Northern Ireland, including Omagh and County Tyrone, one of our favourite things is to see a client grow with us as a local business, harnessing digital know-how to find and convert new customers and new markets. That’s because we don’t see digital training as a ‘purchase’ as much as a partnership where we share the techniques, we used ourselves to grow our own NI-based business.
Why Choose Us for Digital Training Agency in Omagh?
If you’re on the hunt for digital training opportunities in Omagh, you’re in the right place. Whether you’re aiming to enhance your digital skills for professional development, personal interest, or educational purposes, we offer a range of training programs designed to meet your needs. Our courses cover various aspects of digital literacy and competence, tailored to suit different levels of expertise and interest.
We offer a comprehensive range of programs designed to cater to a wide array of needs. Whether you’re seeking to boost your professional marketing capabilities, pursue business interests, or achieve educational goals, our training programs are crafted to suit your aspirations. Our curriculum includes specialised courses in key areas such as SEO, content creation, web design, digital strategy, and marketing analysis.
Each course is structured to enhance your digital literacy and competence, regardless of your current skill level. With our expert instructors and practical, hands-on approach, you’ll gain valuable insights and skills in these critical digital domains. Choose us for a training experience that is both enriching and relevant in today’s digital landscape.
Digital Training Reviews in Omagh
Our Digital Training Approach
Our approach to digital training is centred on providing a practical learning experiences. We believe in blending theoretical knowledge with real-world applications, ensuring that our trainees not only understand digital concepts but also know how to apply them effectively.
Our training sessions are interactive and engaging, allowing for personalised attention and tailored guidance. By staying abreast of the latest digital trends and technologies, we equip our participants with the skills and confidence to excel in the fast-evolving digital world. Whether you’re a beginner or looking to enhance your existing skills, our approach is designed to foster growth, innovation, and digital proficiency.
We Prioritise Listening to Our Clients
We want to hear about your business, your marketing, things that have gone wrong or well as well as your goals for the future. Our digital training is shaped around your answers. That’s because we don’t reach for a clipboard of pre-packaged courses, we listen – and listen well – to what’s needed and then start creating the right solution.
We Use Results to Grow Your Results
Digital vanity will pay no bills and wastes your resources. Instead, we’ll tap into our own work with SEO, web and social media marketing, content, and strategy to share genuine Return On Investment (ROI) and build your own results-driven training solution based on the quality metrics from existing work for clients and from our in-house brands. Other than running our own agency, we run four more internal brands: Connolly Cove, Learning Mole, Amazing Food and Drink, and Amazing Cars and Drives.
We’re Always a Call Away
Our training isn’t an online transaction, and neither is our training relationship. Want to know in the future how technology chatbots, AI, voice search, professional videos, or an SEO review could produce ROI for your company? Just ask, we’re a local business like you and we’re only a phone call away.
Client’s Feedback
At ProfileTree, we take pride in our personalised approach to digital and AI training. Don’t just take our word for it; hear from our satisfied clients. Here’s a heartening testimonial from a recent participant who experienced firsthand the transformative impact of our training programs, particularly highlighting the exceptional guidance received from our dedicated trainers.
The Business and Digital Landscape in Omagh
Fermanagh and Omagh District Council are contributing significantly to the region’s digital and business development. The council recently launched the Go Succeed and Digital Transformation Flexible Fund initiatives. These initiatives are designed to support established and aspiring businesses in their growth and digital transformation efforts. The Digital Transformation Flexible Fund, in particular, provides financial assistance for capital investment in advanced digital technologies and tools to aid businesses in their transformation.
Furthermore, the Digital Surge program, formerly known as The Digital Transformation Programme, is designed to support over 1,000 businesses across Northern Ireland, including those in Omagh, in improving their digital journeys. This program, led by Antrim and Newtownabbey Borough Council and part-funded by Invest Northern Ireland, offers support through workshops, mentoring, masterclasses, and network cluster events.
These initiatives are focused on increasing productivity, driving business growth, and enhancing the region’s overall economic performance through pillars like future-proofing skills, enabling infrastructure, boosting innovation and digital capacity, and building a high-performing tourism economy.
Digital Training in Belfast FAQs
1. What types of digital training programs do you offer in Omagh?
We offer a diverse range of programs covering various in-demand skills, from basic computer literacy to advanced web development and data analysis. We also tailor programs to meet the specific needs of your business or industry within Belfast.
2. How much does digital training cost in Omagh?
Our pricing varies depending on the program length, format, and customization level. However, we strive to offer competitive rates and financing options. We also highlight available government grants and funding opportunities to help make training more affordable.
3. Do you offer flexible learning options in Omagh?
Absolutely! We understand busy professionals and individuals have different learning preferences and schedules. We offer online courses, blended learning options combining online and in-person sessions, and intensive workshops catered to your needs.
4. Why is digital training important for businesses in Omagh?
Investing in your employees’ digital skills enhances productivity, innovation, and competitiveness in the ever-evolving digital landscape. It also boosts employee morale and opens doors to new opportunities within your organization.
5. How can I measure the impact of digital training in Omagh?
We provide pre- and post-training assessments to track skill development. We also help businesses measure increased efficiency, improved project outcomes, and employee satisfaction after training.
How to Prepare for Digital Training as a Company
We’re not talking about the pre-briefing agency stage, because we’ve already tackled that in a previous article that you can read here. This is about you preparing your employees right before they start their training.
Share Your Digital Vision for the Company
Engaging your employees is critical to make the most of your digital training. The best way to engage your employees is to make them feel involved. Since you decided to invest in digital training for your business, then you must have a vision or an objective. You must explain what you have in mind for the company and your employees from a digital perspective.
For instance, you could be aiming to digitise your sales process entirely and you want them to be equipped with the right skills. Or, it could be that you want this specific group to be in charge of digital marketing. Perhaps, you’re aiming to train them on how to use a new CRM. Regardless of your motivations, make sure they’re on the same page.
Furthermore, it’s important to make sure your employees know that this digital training is not only beneficial for the company, but also beneficial to their career growth. By growing their skillset, they can become more efficient at execution within their current role. It adds value to them as professional talents in the job market. Additionally, it could possibly open the door for them to explore other areas or career, for their own personal development. That will help them be enthusiastic about learning and engaging with the training.
Share the Training Content
One of the most frustrating things for trainees is the digital course or training failing to meet their expectations. Many companies skip sharing the content of the course with the employees – even though it’s an easy but essential step. Sharing the content of the digital course will set your employees’ expectations and prepare them for what they’re about to learn beforehand. It creates a space for employees to be comfortable and share their thoughts. It’s also much better to share with them the content and give them enough time to review it. If the course content is tailored to your business, then you may need to amend the content.
Even if the course content cannot be changed, it’s important to hear their feedback as you could avoid wasting resources on a course that doesn’t meet their expectations.
Set a Calendar that Suits Everyone
Before you set the date and time for the sessions, discuss that with your employees – especially if the course extends over a period of time and not just one-off session. To maximise their engagement, trainees need to be committed to what they’re learning and that’s why scheduling the sessions at times and dates that suit them keeps them engaged. If the digital training will have assignments, it’s important to set the rules about when your employees can work on those assignments. Is it going to be during or outside of working hours? If it’s outside of working hours, how will you compensate them for that? These are good questions to consider before the training starts.
Create Incentives
Nothing is as engaging to trainees as incentives. There’re many ways through which you can encourage your employees. One idea could be to associate the employees’ performance during the digital training with their yearly appraisal. Another idea could be to reward them financially for their performance or to give them gift awards like vouchers or membership cards. Even certificates of attendance could be a good motivation to your employees; something they can add to their CV or LinkedIn profile. No matter which type, incentives are a great way to keep your employees engaged throughout the digital training.
Assign or Encourage Study Buddies
Digital trainings and courses can be fun to your employees. It is a great way for employees to bond, socialise, and network. You’d be amazed at how trainings can break the silos and unhealthy rivalries between different teams and departments – as employees are now study peers trying to learn the same thing. When they help each other or share knowledge and questions, they’d get to know each other better and see a different side of each other.
Additionally, one of the best ways to learn is to explain to someone or guide someone through the process, that will ensure the knowledge is acquired and remembered. That’s why assigning or encouraging study buddies keeps trainees engaged and increases the efficiency of the learning process.
How to Prepare for Digital Training as an Individual
Prepare Your Workspace
Choose a comfortable chair and a writing surface suitable for a full day’s work, such as a desk or kitchen table. Lounging on a comfy couch is fine for passive learning like webinars, but engaging in a live classroom with learning objectives and skills testing requires your full attention. It’s also essential to keep a pen and a paper to take notes or use a digital scribble if you prefer. It helps you focus during the training and record highlights to go through or revise later if needed.
Prepare Your Technology
If your digital training is virtual, you need to ensure all your tools are working properly. Set up your computer and webcam, and make sure you have reliable high-speed internet access. You can connect to audio through the computer or use a separate microphone. A hands-free headset helps cancel background noise which is perfect to focus. It’s also good to keep your power cords handy as video streaming can drain laptop batteries quickly. Finally, save time on the first day of training by completing any necessary downloads in advance.
If your digital training is on one of the applications or platforms like Google Analytics, Facebook Advertising, LinkedIn Advertising, etc. make sure you’ve access to these platforms and open it in the background, if possible, to keep track of what’s being said.
Prepare for Class
Every time there’s a class, follow the preparation instructions to make sure you’re ready to go. Complete and submit any pre-work as required. Review provided guidelines and materials in advance. And most importantly, be sure to block out the time on your calendar. Silence your phone and ask others to respect your dedicated training time, so you can focus on learning. If the time between the sessions is longer than a day or two, you may need to go through your notes from the previous session just to refresh your memory.
Prepare to Engage
One of the biggest keys to success in any learning environment, online or offline, is active participation. Ask questions. Speak up during discussions. Collaborate during breakout sessions. Complete all practice assignments and self-graded quizzes. And take full advantage of peer-to-peer networking discussions and opportunities. If you typically find it challenging to participate in virtual sessions, you can type your questions and send them through the meeting’s chat. Ideally, you should use your training sessions to practice engaging and expressing your thoughts as this is a must-have skill in today’s business environment.
Moreover, a great way to be fully engaged with the topic of the session is to read about it before the session. That way, you can come to the session prepared with questions and if your questions remain unanswered by the end of the session, you can ask the instructor. Both you and your peers will benefit from that. It will open the door for relevant discussions and ideas others may not have thought about because they’re learning about the topic for the first time.
Share Your Feedback
Remember that being an employee attending a digital training provided by your company is not the same as being attending a course as a college student. Your company is investing money on learning and development to sharpen their talent and achieve goals. That’s why hearing back from you is essential to direct their investment to the right channels. In other words, your win is their win, too. That’s why they’re keen to hear from you.
So, be open about your thoughts on the training and how they can improve during this training or the upcoming ones. Even if you don’t find it useful, share your feedback with the relevant stakeholder like your line manager and try to propose solutions if you can.
What to Avoid in Digital Training
Isolated Digital Training
What’s the use in teaching your team how to build reach on social media without training them to create, manage and convert the traffic it can create? What’s the use of using video marketing without creating a customer journey to move your audience towards purchasing? The elements of your online world can’t be seen in isolation and the behaviour of your audience online doesn’t happen in isolation. Quality digital training takes a broader view of your business, your potential buyers, and the things you want to achieve in order to make the very best of your digital training investment.
Dated Digital Training
A pro AND a con of the digital world? Digital know-how begins to date almost immediately as online technology and behaviour changes constantly. But this can be a good thing as tackling emerging technology when digital training is being drawn up can mean your business is poised to take advantage of everything your digital presence is capable of. At ProfileTree we love trying, testing, and using the latest digital methods to achieve business growth. Let’s discuss how proven digital know-how can help unlock your digital success.
Textbook Digital Training
Yes, there’s a place for textbook knowledge and well-established textbook thinking (including in our training). But our tried and tested digital training is much more: it means sharing years of hands-on SEO, content marketing, social and strategy know-how, including the lessons from methods that worked in your sector and local area. We’ll even show you live results from previous work, examples of success delivered for businesses like yours and a clear strategy for how our tailored digital training can be built around the results you need.
Second-Hand Digital Training
You’ll have seen the same presentations circulating at business events, talking about things like social media basics, why you should be using video marketing or what digital channels you should be using. A question to ask a training company: how many miles does their training have ‘on the clock’ and how many competitor businesses have been training using the same resources? Ask us first about customised digital training to find out how fresh, proven, current-day, forward-looking knowledge can reignite your business.
How Much Does Digital Training Cost in Omagh?
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions.
Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Omagh, County Tyrone, Northern Ireland. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Omagh, County Tyrone.
More services: Content Marketing Omagh, Social Media Marketing Omagh, Digital Marketing Omagh, Web Design Omagh, SEO Omagh
Eman Sameh // 17th April 2024 
Aya Radwan // 17th April 2024