Digital MarketingNorthern Ireland
For business growth, for local service, for proven expertise…
A New Kind Of
Digital Marketing Partnership
Through Our Digital Marketing
Succeed Online With
Our Specialist Team
For digital marketing in Northern Ireland, we’re a different kind of agency. We believe great strategy, local know-how and the very latest expertise combined creates the recipe for reaching digital marketing goals.
PLUS we built our own company on digital marketing, content marketing and SEO FIRST so we’ll show you proven methods designed to drive results for your business.
Discover more below AND our essential digital marketing tips for local companies…
We won’t turn your head with waffle or waste your time with meetings about meetings. Our approach is based on expertise, hard work and clear goals. We’re proud to be diﬀerent
Fairness means being able to show you how every minute of every team member’s time will be spent on your project... before, during and after. We price for quality and results, without the trimmings’. Every time.
We’ll talk through what works, why it works and how it works. Most of all, we’ll make sure our work will beneﬁt your business AND deliver against your marketing strategies, SEO, social media plans and more.
Tried and Tested Methods
We’re a local company like you. But we’re unique because we built our business on the methods we bring to your company. We’ll show you how. We’ll even show you live stats proving the performance of our work.
in Digital Marketing?
Investing in great digital marketing is the perfect opportunity to look at your company from your top strategies and work downwards. A focus on what you want your business to achieve, how you want your business to change and any new audiences are among the essentials to have in mind.
ProfileTree can help with a clearer, more strategic view of your goals.
Your Online Traffic
Digital marketing creates traffic, but the right digital marketing creates quality traffic. This means the right people seeing the right message and responding in the right way for your business goals. Thinking quality, not quantity, of traffic is an ideal step towards making an investment in digital marketing a true asset for your business.
We specialise in creating a smarter approach to your online world through proven expertise.
While piecemeal digital marketing will achieve scattered results, the best kind of digital marketing strategy achieves a profitable customer journey. The outcome may be bringing people into a community, helping customers encourage others towards your brand or creating a path to a purchase. Thinking ‘journey’ avoids short-sighted strategy.
Ask us how!
Your Business Goals
Again: linking your digital marketing to the very goals of your company means your investment runs through the heart of your business. This simple approach is often ignored by Northern Ireland companies, who instead treat digital marketing as an afterthought or a basic sales tool, instead of unlocking its true potential.
Our work with your company starts with your business strategy FIRST to build a partnership around maximum ROI.
We challenged ourselves to summarise our most essential digital marketing advice for local companies into two short points.
Want to know how to take your digital marketing to a new, more cost-effective, level?
Connect to your business strategies:
When you speak to the right digital agency in Belfast, or Northern Ireland, be prepared to think beyond digital marketing ‘products’. Instead, start with your business plan, marketing strategy and content strategy – if you have one – to genuinely combine your digital marketing into the direction and goals of your company.
Also, and this is something often bypassed in error, by involving your team you can discover ideas and needs from every part of your business. You might find that sales have suggestions for a new target audience or other colleagues may have an idea for a campaign.
In short, digital marketing isn’t a product or service as such. It isn’t a string of actions, where you try one thing and try another, but a structured plan interwoven with the direction of your company to support and help your business grow.
A common mistake, we should mention, is the approach of using digital marketing to constantly reach for a ‘hard sell’. This isn’t, of course, something that works on your shop floor and it doesn’t work online.
Instead, a sense of customer journey and/ or community creates a circle of buyers ready to convert *when they are ready*. After all, ‘do you want to buy now?’ is a yes/ no question…while smart digital marketing allows you to draw your audience closer until they are ready to purchase.
Connect to how your company, and audiences, will change:
An often-ignored fact in digital marketing? Just as your business will change, your audience will change too.
Digital marketing without this factor designed-in runs the risk of a costly catch-up later instead of being ready to meet your audience at the sharp end of their changing behaviour.
For example, your potential customers and existing customers will already have encountered a chatbot working and helping with their questions 24 hours per day on Facebook. So their expectation of how long – and when – a business will reply has changed.
Your audience will constantly see rich social content beautifully optimised for their mobile device (such as Facebook Canvas) meaning your LinkedIn page with photos from staff events won’t gain the same kind of response for much longer.
Those who fall within your target segments may well have used voice search at home or on their phone/ tablet. Sooner or later they’ll want to know how your online presence can respond to this. Will they be pleasantly surprised…or turn to your competition?
Looking at digital marketing at a bigger picture avoids missed opportunities and wasted investment by taking considerations like these into account.
After all, you make have engaged a digital agency in Belfast or beyond for sporadic digital products or services – or worked with one of the marketing companies in Northern Ireland – but taking time out to really focus on outcomes can be the key to amazing ROI.