If you’re a local business in Ballymena, or in County Antrim, you’ll have been approached by companies offering digital products, probably as individual services like social media posts. It can be easy to be distracted by promises of huge ‘reach’ or impressive-looking – but stand-alone – pieces of work.
But for much better return on your investment, some simple questions before you begin any digital marketing project can make sure everything you do is tailored for your company and for real results.
First Ask Why
Some drone footage of your business or custom designs for your social posts may be ‘nice to have’, but building them into your bigger plan will help avoid being sidelined into the latest trend without the right reasons.
So, for example, if your drone footage will support an online advertising campaign designed to drive specific sales under your marketing plan, that’s a good reason. And if your social media designs will help build a community of customers as part of your customer journey plans for their segments, that’s a good reason.
Thinking bigger, thinking ‘why’ and sticking to your goals will help with making the right digital marketing decisions.
What’s the RoI?
Similarly, thinking about how you’ll measure the success of the investment keeps a really clear focus on the right reasons for your digital marketing activity. Success doesn’t always mean a sale. It could mean leads, new members of an online community, attendees at an event or more.
Ultimately, RoI is whatever the activity needs to produce to support your business strategies.
What Does Your Customer Interaction Look Like?
With Ballymena being a shopping town, you’ll know that your customers want to behave in their own specific way. And they want to engage with your business in their chosen way too. There’s no sense in trying to make a customer who prefers to phone use a web-form, and vice versa.
So taking a step back to ask if the proposed digital marketing activity is really the way your chosen segment of customers/ potential customers would like to engage can be a wise move in the long run. Need help to see what’s best for your business?
We’re a different kind of digital agency because we offer a no-fuss service, tailored entirely for you, your audiences and your goals.