Your guide to working with digital marketing specialists
Digital marketing agencies will help take your online activity and form it into a strategic whole, with a better sense of business goals, customer journey, customer segments, content planning and much more.
What can digital marketing agencies do for my business? By taking a ‘top down’ strategic view of what you want to achieve in the digital work, and working on ‘how’, a digital agency will help set your goals and draw up the road map for making digital success happen.
Questions to ask digital marketing agencies? Digital agencies vary wildly in size and specialisms. It is recommended that you ask how their strategy will respond to change (such as social algorithm changes), how content will be used to drive traffic and what plan is being made for organic reach/ engagement without use of vanity metrics.